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All Journal Ekonomi Bisnis UG Journal Prosiding PESAT YUME : Journal of Management Ultima Management : Jurnal Ilmu Manajemen Ilomata International Journal of Social Science Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Bangsa Mutiara: Multidiciplinary Scientifict Journal Bisnis Manajemen dan Keuangan
Lies Handrijaningsih
Universitas Gunadarma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Factors Affecting Banking Stock Price on the Indonesian Stock Exchange 2017 to 2021 Pujangga, Fatwa; Handrijaningsih, Lies
Formosa Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i9.11413

Abstract

This research aims to ascertain the impact of the factors named Capital Adequacy Ratio (CAR), Non-Performing Loan (NPL), Return on Assets (ROA), and Loan to Deposit Ratio (LDR). Both simultaneously and partially on banking stock prices on the Indonesia Stock Exchange (IDX) in the period (2017-2021). The analysis method used in this study is Multiple Linear Regression Analysis using a Statistical Analysis tool in the form of SPSS. The results of simultaneous hypothesis testing of independent variables consisting of LDR, ROA, NPL and CAR affect Stock Prices. Stock prices are unaffected by the findings of the LDR partial hypothesis test. Stock prices are significantly impacted by the findings of the partial hypothesis testing of ROA. Stock prices are unaffected by the partial hypothesis testing outcomes for NPL. Stock prices are unaffected by the findings of the CAR partial hypothesis test.
Optimalisasi Fintech: Integrasi Teknologi dan Keuangan di Era Digital Bagi Siswa Menengah Kejuruan Mariani, Septi; Utami, Budi; Indira, Christera Kuswahyu; Hermawati, Sri; Hernama, R; Sariyati, Sariyati; Anisah, Anisah; Handrijaningsih, Lies; Soenhadji, Iman Murtono; Agustin, Sri Kurniasih; Handayani, Handayani; Murtiasih, Sri; Suhendra, Susi; Utomo, Ely Sapto; Perdana, Endika; Martani, Martani; Ardiansyah, Irfan
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 10 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i10.3502

Abstract

Konsep fintech yang mengadpatasi perkembangan teknologi yang dipadukan dengan finasial diharapkan bisa menghadirkan proses transaksi keuangan yang lebih praktis, aman serta modern. Konsep ini penting untuk difahami bagi para siswa karena dapat meningkatkan literasi dan pengelolaan keuangan yang lebih baik, meningkatkan efisiensi transaksi dan menyediakan akses yang lebih mudah ke layanan keuangan. Tujuan pengabdian masyarakat ini untuk memberikan edukasi generasi muda jenjang menengah atas untuk lebih memahami tentang fintech. Kegiatan ini berlangsung di SMK Tirtajaya Depok. Metode yang digunaan adalah dengan persentasi materi, diskusi mengenai fintech kepada seluruh peserta. Optimalisasi fintech diera digital ini dimulai dengan pengenalan fintech, dasar hukum fintech di Indonesia, perbedaan fintech dengan bank, tantangannya fintech di Indinesia, contoh perusahaan fintech di Indonesia, dan cara kerja fintech.  Kegiatan abdimas ini berperan positif dalam meningkatkan pengetahuan dan keterampilan peserta dalam penggunaan fintech sejak dini.
CHATIME’S DIGITAL MARKETING, PROMOTION, AND EWOM IMPACT ON THE ROLE OF PURCHASING INTEREST AS A MEDIATOR IN IMPROVING PURCHASE DECISION Mahmud, Muhamad Farid; Handrijaningsih, Lies; Alfarisi, Salman
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.22

Abstract

Encouraging consumer purchasing interest is an important phase in the marketing process because product competition is tightening and providing easy access to information and excellent services, particularly in the ready-to-drink beverage market. The goal of this study is to investigate and evaluate the role of purchasing interest in mediating the impact of digital marketing, promotion, and electronic word-of-mouth on Chatime purchasing decisions in Pondok Cina, Depok. Primary data from 210 respondent questionnaires was analyzed quantitatively. SmartPLS performs multivariate analysis using the Structural Equation Model approach. In addition to demonstrating the mediating role of purchasing interest and the importance of marketing using digital channels, promotion, and electronic word of mouth in driving purchasing decisions; the study's findings explain strategies for driving purchasing decisions in increasingly competitive beverage shops.
FACTORS THAT INFLUENCE GENERATION Z'S FINANCIAL BEHAVIOR Handrijaningsih, Lies; Permanasari, Astried; Wulandari, Destik Ayu
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.29

Abstract

Financial behavior for some individuals is currently a problem, especially for some groups in generation Z. This is because amidst increasingly rapid technological developments, of course there will be a change in behavior related to their financial behavior. The aim of this research is to analyze the influence of financial literacy, self control, financial attitudes and income on the financial behavior of generation Z in Indramayu City. The analytical method in this research uses quantitative primary data. The test stages carried out include the research instrument test (validity and reliability test), classical assumption test, multiple regression analysis, F test, T test, and coefficient of determination test (R2). Data collection was carried out by distributing online questionnaires via Google Forms and there were 140 respondents. The sampling technique used was simple random sampling. Testing tools using SPSS software. The results of this research show that the variables financial literacy, self control, financial attitudes, and income simultaneously influence the financial behavior of generation Z in Indramayu City. The variables financial literacy, self control, financial attitude, and income partially influence the financial behavior of generation Z in Inramayu City, and the variable that most dominantly influences the financial behavior of generation Z in Indramayu City is the financial attitude variable.
Pengaruh Indikator Kesehatan Bank Metode RGEC Terhadap Harga Saham Perusahaan Perbankan Golongan KBMI 4 Periode 2013-2022 Pramesty, Rizkykha; Handrijaningsih, Lies
Bisnis Manajemen dan Keuangan Vol. 1 No. 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/bismaku.2024.v1i1.123

Abstract

Industri perbankan berperan penting pada perekonomian Indonesia, sehingga bank harus senantiasa menjaga kepercayaan pemangku kepentingan dengan melakukan penilaian kesehatan bank. Tingkat kesehatan bank memengaruhi peningkatan dan penurunan harga saham, artinya semakin sehat suatu bank maka investor tertarik untuk membeli saham perusahaan tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh indikator kesehatan bank yaitu Risk Profile (NPL), Good Corporate Governance (GCG), Earnings (ROA), dan Capital (CAR) terhadap harga saham perusahaan perbankan golongan KBMI 4 periode 2013-2022. Data yang digunakan merupakan data sekunder, penentuan sampel dilakukan dengan metode purposive sampling sehingga diperoleh empat perusahaan yang menjadi sampel dalam penelitian ini. Alat analisis yang digunakan yaitu Analisis Statistik Deskriptif, Uji Asumsi Klasik, Regresi Linier Berganda, Uji F, Uji t, dan Koefisien Determinasi. Hasil penelitian ini menunjukkan bahwa Risk Profile (NPL), Good Corporate Governance (GCG), Earnings (ROA), dan Capital (CAR) berpengaruh secara simultan terhadap harga saham. Secara parsial, Risk Profile (NPL) dan Capital (CAR) berpengaruh terhadap harga saham, sedangkan Good Corporate Governance (GCG), Earnings (ROA) tidak berpengaruh terhadap harga saham. Variabel yang paling dominan atau yang memiliki kontribusi paling besar dalam menjelaskan harga saham bank KBMI 4 adalah Capital Adequacy Ratio.
Pengaruh Search Engine Optimization, Online Customer Rating, Dan Viral Marketing Terhadap Keputusan Pembelian Pada E-Commerce Sociolla Di Wilayah Jabodetabek. Purba, Yesie Natasya; Handrijaningsih, Lies; Permanasari, Astried
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11324

Abstract

Penelitian ini untuk menganalisis pengaruh search engine optimization, online customer rating, dan viral marketing terhadap keputusan pembelian pada e-commerce Sociolla di wilayah Jabodetabek. Data yang digunakan adalah data primer kuantitatif yang diperoleh melalui penyebaran kuesioner online kepada 150 responden. Pengujian yang dilakukan yaitu uji validitas, reliabilitas, uji normalitas, multikolinearitas, heterokedastisitas, uji analisis regresi linear berganda, uji T, uji F, uji dominan, dan koefisien determinasi. Data diolah menggunakan software SPSS dan hasilnya menunjukan bahwa search engine optimization, online customer rating, dan viral marketing berpengaruh simultan dengan arah positif secara signifikan terhadap keputusan pembelian pada e-commerce Sociolla. Search engine optimization, online customer rating, dan viral marketing, berpengaruh parsial dengan arah positif secara signifikan terhadap keputusan pembelian pada e-commerce Sociolla. Variabel yang memiliki kontribusi paling dominan adalah variabel search engine optimization.
Co-Authors Afriansyah, Rizky Agustin, Sri Kurniasih Angga Putri Ekanova Angga Putri Ekanova Anisah Anisah Anisah Bagasadi Syabani Wibisono Budi Utami Christera Kuswahyu Indira Desti Dirnaeni Dita, Oktaviani Marsha Handayani Handayani Hernama Hernama Hernama, R Hernama, R. Iman Murtono Soenhadji Irfan Ardiansyah Izdihar Adinda Dwi Amany Kharisma Citra Amelia, Kharisma Citra Krisna Rendi Awalludin Lia Purwati, Lia Maria Y. Aryati Wahyuningrum Mariani Tisa Ramadhani, Septi Mariani TR, Septi Martani Martani Muhamad Farid Mahmud Nurrahman, Ichsan Perdana, Endika Permanasari, Astried Pramesty, Rizkykha Pujangga, Fatwa Purba, Yesie Natasya Puspitasari, Selvia Norma Putri Ekanova, Angga Ramadhani, Septi Mariani Tis'a S. Tiwi Anggraeni Salman Alfarisi Sariyati, Sariyati Septi Mariani Tisa Ramadhani Septi Mariani TR Septi Mariani, Septi Sri Hermawati Sri Murtiasih Suhendra, Susi Tamaulina Br Sembiring Titi Nugraheni Utomo, Ely Sapto Wulandari, Destik Ayu