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All Journal Ekonomi Bisnis UG Journal Prosiding PESAT Ultima Management : Jurnal Ilmu Manajemen Ilomata International Journal of Tax and Accounting International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Social Science MANAJEMEN Jurnal Ilmiah Ilmu Manajemen (JUIIM) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Bangsa Mutiara: Multidiciplinary Scientifict Journal Seminar Nasional Teknologi dan Multidisiplin Ilmu Jurnal Pengabdian Kepada Masyarakat Darma Saskara Bisnis Manajemen dan Keuangan Ascendia: Journal of Economic and Business Advancement Glosains: Jurnal Sains Global Indonesia
Lies Handrijaningsih
Universitas Gunadarma
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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PERANCANGAN CORPORATE IDENTITY UNTUK MENINGKATKAN BRAND IMAGE PERUSAHAAN Santi Widiastuti; Jennie Kusumaningrum; Lies handrijaningsih
MANAJEMEN Vol 2 No 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.181

Abstract

Raja Teh is a company that provides processed tea leaf products in the form of packaged ready-to-serve drinks and quality dips in Jepara Regency. The existence of Raja Teh with the empowerment of 25 employees who come from residents around the factory which was established in 2005 has the potential to be developed especially with the phenomenon of lifestyle consumption of tea drinks in today's society which is more practical, One of the efforts to branding Raja Teh's company image is through attribute design corporate identity that is able to represent a reflection of the company's vision and mission so that it is better known to the wider community.
PERANCANGAN CORPORATE IDENTITY UNTUK MENINGKATKAN BRAND IMAGE PERUSAHAAN Santi Widiastuti; Jennie Kusumaningrum; Lies handrijaningsih
MANAJEMEN Vol. 2 No. 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.181

Abstract

Raja Teh is a company that provides processed tea leaf products in the form of packaged ready-to-serve drinks and quality dips in Jepara Regency. The existence of Raja Teh with the empowerment of 25 employees who come from residents around the factory which was established in 2005 has the potential to be developed especially with the phenomenon of lifestyle consumption of tea drinks in today's society which is more practical, One of the efforts to branding Raja Teh's company image is through attribute design corporate identity that is able to represent a reflection of the company's vision and mission so that it is better known to the wider community.
Peningkatan Pemahaman Service Excellent Untuk Siswa Menengah Kejuruan Indira, Christera Kuswahyu; Hernama, R.; Mariani, Septi; Hermawati, Sri; Handayani, Handayani; Martani, Martani; Utami, Budi; Handrijaningsih, Lies; Soenhadji, Iman Murtono; Sariyati, Sariyati; Murtiasih, Sri; Anisah, Anisah; Suhendra, Susi; Utomo, Ely Sapto; Perdana, Endika; Agustin, Sri Kurniasih; Ardiansyah, Irfan
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 11 (2025): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i11.2001

Abstract

Pelatihan service excelent untuk siswa-siswi di SMK Yadika 13 Tambun dalam rangka melaksanakan Catur Dharma perguruan tinggi yaitu kegiatan Pengabdian Pada Masyarakat, ini bertujuan untuk memberikan edukasi jenjang menengah kejuruan untuk lebih memahami tentang service excelent dan meningkatkan kompetensi siswa-siswi dalam pelayanan publik. Pelaksanaan kegiatan pelatihan dilakukan secara tatap muka dengan persentasi materi, tanya jawab dan diskusi mengenai service excelent yang diikuti oleh 48 peserta. Tempat pelaksanaan kegiatan ini di SMK Yadika 13 Tambun. Hasil dari pelaksanaan kegiatan pelatihan ini adalah sebagai berikut. Pertama, semua peserta kegiatan pelatihan ini sangat antusias, bersemangat, dan mempunyai motivasi yang tinggi mengikuti pelaksanaan kegiatan ini. Kedua, pemahaman siswa-siswi terkait service excelent semakin meningkat. Kegiatan pelatihan untuk pengembangan service excelent untuk siswa-siswi SMK Yadika 13 Tambun.
Pengaruh Influencer, Brand Image dan Electronic Word Of Mouth terhadap Keputusan Pembelian Konsumen pada Produk The Originote di Jabodetabek Mariani Tisa Ramadhani, Septi; Putri Ekanova, Angga; Anisah, Anisah; Handrijaningsih, Lies
Mutiara: Multidiciplinary Scientifict Journal Vol. 3 No. 1 (2025): Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perawatan wajah, khususnya produk skincare, telah menjadi kebutuhan utama masyarakat, terutama wanita. Dengan banyaknya produk yang bersaing di pasar, penting bagi perusahaan untuk memahami faktor-faktor yang mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh influencer, brand image, dan electronic word of mouth terhadap keputusan pembelian produk The Originote di Jabodetabek. Metode yang digunakan adalah pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 responden yang merupakan pengguna produk The Originote. Analisis data dilakukan menggunakan uji validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel influencer, brand image, dan electronic word of mouth berpengaruh signifikan baik secara parsial maupun simultan terhadap keputusan pembelian. Di antara ketiga variabel tersebut, brand image merupakan variabel yang paling dominan dalam mempengaruhi keputusan pembelian konsumen. Kesimpulannya, perusahaan perlu memanfaatkan strategi pemasaran yang melibatkan influencer dan meningkatkan citra merek untuk menarik lebih banyak konsumen serta meningkatkan keputusan pembelian produk The Originote di pasar. Penelitian ini memberikan wawasan bagi pemasar dalam merancang strategi yang lebih efektif dalam industri skincare.
Pengaruh Hedonic Shopping Motivation, Flash Sale, Dan Viral Marketing Terhadap Impulse Buying Pada Konsumen E- Commerce Shopee Dita, Oktaviani Marsha; Handrijaningsih, Lies; Putri Ekanova, Angga; Anisah, Anisah; Mariani, Septi
Bisnis Manajemen dan Keuangan Vol 2, No 2 (2025): Bismaku - July 2025
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/bismaku.2025.v2i2.14164

Abstract

Technological developments have had a significant impact on buying and selling transactions through marketplace platforms such as e-commerce Shopee. Shopee offers various interesting and popular products in Indonesia. This research aims to analyze the influence of hedonic shopping motivation, flash sales, and viral marketing on impulse buying among Shopee consumers, both simultaneously and partially. The research results show that hedonic shopping motivation, flash sales, and viral marketing have a simultaneous or partial effect on impulse buying. And the Flash sale variable is the most dominant variable in impulse buying among Shopee consumers
Pengaruh Influencer, Brand Image dan Electronic Word Of Mouth terhadap Keputusan Pembelian Konsumen pada Produk The Originote di Jabodetabek Mariani Tisa Ramadhani, Septi; Putri Ekanova, Angga; Anisah, Anisah; Handrijaningsih, Lies
Mutiara: Multidiciplinary Scientifict Journal Vol. 3 No. 1 (2025): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v3i1.322

Abstract

Perawatan wajah, khususnya produk skincare, telah menjadi kebutuhan utama masyarakat, terutama wanita. Dengan banyaknya produk yang bersaing di pasar, penting bagi perusahaan untuk memahami faktor-faktor yang mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh influencer, brand image, dan electronic word of mouth terhadap keputusan pembelian produk The Originote di Jabodetabek. Metode yang digunakan adalah pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 responden yang merupakan pengguna produk The Originote. Analisis data dilakukan menggunakan uji validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel influencer, brand image, dan electronic word of mouth berpengaruh signifikan baik secara parsial maupun simultan terhadap keputusan pembelian. Di antara ketiga variabel tersebut, brand image merupakan variabel yang paling dominan dalam mempengaruhi keputusan pembelian konsumen. Kesimpulannya, perusahaan perlu memanfaatkan strategi pemasaran yang melibatkan influencer dan meningkatkan citra merek untuk menarik lebih banyak konsumen serta meningkatkan keputusan pembelian produk The Originote di pasar. Penelitian ini memberikan wawasan bagi pemasar dalam merancang strategi yang lebih efektif dalam industri skincare.
Pengenalan Digital Marketing Untuk Membentuk Kewirausahaan Dini Bagi Pelajar Menengah Kejuruan Ardiansyah, Irfan; Mariani, Septi; Utami, Budi; Indira, Christera Kuswahyu; Hermawati, Sri; Hernama, R.; Martani, Martani; anisah, anisah; Handrijaningsih, Lies; Soenhadji, Iman Murtono; Agustin, Sri Kurniasih; Handayani, Handayani; Murtiasih, Sri; Suhendra, Susi; Utomo, Ely Sapto; Perdana, Endika; Sariyati, Sariyati
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i5.2595

Abstract

Kegiatan abdimas ini memberikan pengenalan Digital Marketing kepada pelajar jenjang kejuruan dimana lulusannya diharapkan dapat mandiri dengan berwirausaha. Tujuan  pengabdian masyarakat ini untuk memberikan pengenalan sebagai bentuk kewirausahaan dini bagi pelajar jenjang menengah kejuruan untuk lebih memahami tentang Digital Marketing. Kegiatan ini berlangsung di SMK Yadika 13 Tambun. Metode yang digunaan adalah dengan persentasi materi, diskusi dan praktek membuat konten mengenai Digital Marketing kepada seluruh peserta. Pengenalan ini dimulai peran Digital Marketing, perbedaan tradisional marketing dan Digital Marketing serta content. Kegiatan abdimas ini berperan positif dalam meningkatkan pengetahuan dan keterampilan peserta dalam memulai beriwirausaha sejak dini.
Factors Affecting Banking Stock Price on the Indonesian Stock Exchange 2017 to 2021 Pujangga, Fatwa; Handrijaningsih, Lies
Formosa Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i9.11413

Abstract

This research aims to ascertain the impact of the factors named Capital Adequacy Ratio (CAR), Non-Performing Loan (NPL), Return on Assets (ROA), and Loan to Deposit Ratio (LDR). Both simultaneously and partially on banking stock prices on the Indonesia Stock Exchange (IDX) in the period (2017-2021). The analysis method used in this study is Multiple Linear Regression Analysis using a Statistical Analysis tool in the form of SPSS. The results of simultaneous hypothesis testing of independent variables consisting of LDR, ROA, NPL and CAR affect Stock Prices. Stock prices are unaffected by the findings of the LDR partial hypothesis test. Stock prices are significantly impacted by the findings of the partial hypothesis testing of ROA. Stock prices are unaffected by the partial hypothesis testing outcomes for NPL. Stock prices are unaffected by the findings of the CAR partial hypothesis test.
Pengaruh Content Marketing, User-Generated Content, dan Brand Awareness terhadap Keputusan Pembelian pada Kosmetik Lokal Puji Widia Andari; Lies Handrijaningsih
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/wt8rtj97

Abstract

The research aims to analyze the influence of content marketing, user-generated content, and brand awareness on consumer purchasing decisions for kosmetik products, as well as to identify the most dominant variable. Using a quantitative approach, the research involved 130 respondents who had purchased kosmetik products at least once, selected through purposive sampling. Primary data were collected through online questionnaires and analyzed using SPSS with validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The findings indicate that content marketing, user-generated content, and brand awareness simultaneously affect purchasing decisions. Partially, all three variables also have a positive and significant effect, with brand awareness emerging as the most dominant factor influencing consumers’ purchasing decisions..
THE INFLUENCE OF LIVE STREAMING AND PRICE DISCOUNT ON IMPULSE BUYING AMONG TIKTOK SHOP USERS THROUGH POSITIVE EMOTION AS AN INTERVENING VARIABLE Shulha Afifah Azzahra; Ditiya Himawati; Septi Mariani Tis’a Ramadhani; Lies Handrijaningsih
Jurnal Ilmiah Ekonomi Bisnis Vol. 31 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2026.v31i1.194

Abstract

In the era of globalization, technology and the internet are developing very rapidly. So the internet plays an important role as a means of entertainment, information sources, social media, and business. As the use of social media and digital interactions increases, a new form of online commerce known as social commerce has emerged. This research aim to determine and analyze the effect of live streaming and price discounts on impulse buying in TikTok Shop users through positive emotions as an intervening variable. This research uses primary data obtained through distributing the questionnaires to 150 respondents. The respondents are TikTok Shop users who are over 17 years old and reside in the Greater Jakarta area. This research uses PLS-SEM analysis, which consist of a measurement model (outer model), a structural model (inner model), and a model goodness-of-fit test (model fit). The results of this research show that live streaming and price discounts positive influence impulse buying in TikTok Shop users both directly and indirectly through positive emotions and the variable that has the most dominant influence on impulse buying through positive emotions is price discount.
Co-Authors Afriansyah, Rizky Agustin, Sri Kurniasih Angga Putri Ekanova Angga Putri Ekanova Anisah Anisah Anisah Anisah Astried Permanasari Ayu Kartika Azizah Dina Sularsih Bagasadi Syabani Wibisono Budi Utami Christera Kuswahyu Indira Christera Kuswahyu Indira Deni Ardiansyah Desti Dirnaeni Destik Ayu Wulandari Disna Dwi Fitrika Dita, Oktaviani Marsha Ditiya Himawati Hernama Hernama Hernama, R. Iman Murtono Soenhadji Irfan Ardiansyah Izdihar Adinda Dwi Amany Jennie Kusumaningrum Kharisma Citra Amelia, Kharisma Citra Krisna Rendi Awalludin Lia Purwati, Lia Maria Y. Aryati Wahyuningrum Mariani Tisa Ramadhani, Septi Mariani TR, Septi Martani Martani Muhamad Farid Mahmud Muhamad Farid Mahmud Nurrahman, Ichsan Oktarina Nur Widyanti Perdana, Endika Permanasari, Astried Pujangga, Fatwa Puji Widia Andari Purwoko, Agus Puspitasari, Selvia Norma Putri Ekanova, Angga R. Hermana Ramadhani, Septi Mariani Tis'a Rini Tesniwati Rizkykha Pramesty S. Tiwi Anggraeni Salman Alfarisi Santi Widiastuti Sariyati Sariyati, Sariyati Septi Mariani Septi Mariani Tisa Ramadhani Septi Mariani TR Septi Mariani, Septi Shulha Afifah Azzahra Sri Hermawati Sri Murtiasih Sri Murtiasih Suhendra, Susi Syifa Azzahra Tamaulina Br Sembiring Titi Nugraheni Utomo, Ely Sapto