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All Journal Jurnal Teknik Industri Jurnal Teknik ITS Journal of Economic, Bussines and Accounting (COSTING) INTECOMS: Journal of Information Technology and Computer Science GEMA EKONOMI Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Halal Research Journal Jurnal Teknologi dan Manajemen Jurnal Ekonomi INJURITY: Journal of Interdisciplinary Studies RESLAJ: Religion Education Social Laa Roiba Journal International Journal of Business and Management Technology in Society (IJBMTS) Benefit: Jurnal Manajemen dan Bisnis
Syarifa Hanoum
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Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Analysis of Marketing Communication Strategies in Increasing Sales and Brand Awareness in Cigarette Companies Abdillah, Junaidi; Rosdiana Noer, Lissa; Hanoum, Syarifa
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2726

Abstract

A cigarette company in Indonesia, referred to as XYZ in this article, is facing declining sales. This study examines the impact of marketing strategies such as advertising, promotions, social media, and sales staff on customer purchasing behavior, specifically sales volume and brand awareness. The study involved a survey of 205 cigarette consumers aged 17 years and above who had previously purchased the XYZ brand. The results of the analysis showed that all marketing strategies used had a positive effect on sales volume and brand awareness. Effective advertising can increase brand awareness among consumers. Sales promotions provide incentives that encourage short-term purchases. Social media is used to interact with consumers and strengthen brand loyalty. Sales staffs play an important role in providing information and building relationships with customers. These findings suggest that XYZ Company can increase sales by implementing a comprehensive marketing approach. By maximizing advertising, promotions, social media, and the role of sales staff, XYZ can strengthen its position in the market. This study provides valuable insights for XYZ management team to develop more effective marketing strategies to overcome declining sales and increase brand awareness among consumers.
Analysis of The Influence of Customer Perceived Values, Customer Engagement, and Customer Satisfaction on Customer Loyalty Pranadetha, Alif; Hanoum, Syarifa; Noer, Lissa Rosdiana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3102

Abstract

The growth of the retail business in Indonesia has led to increasing competition among industry players, pushing each to compete more aggressively in their marketing efforts. As the fashion industry in Indonesia continues to evolve, retail fashion companies are striving to create high-quality products to attract and engage customers, with the ultimate goal of fostering customer loyalty. Additionally, findings show that 118 out of 126 respondents tend to compare products from various brands before making a purchase. Therefore, this study aims to examine the relationships between customer perceived value, customer engagement, and customer satisfaction in relation to customer loyalty in the retail fashion industry. The analysis was conducted quantitatively by distributing questionnaires to 235 respondents, which were then analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results indicate that customer perceived value (including product quality, service quality, and price fairness), customer engagement, and customer satisfaction (both product and brand satisfaction) have a positive and significant relationship with customer loyalty. Based on these findings, managerial implications have been developed for the fashion retail industry to refine their strategies and enhance customer loyalty.
Co-Authors Aditya Dwi Septyanur Andre Erlando Septian Sitinjak Anggraini, Dianty Hapsari Ary Tri Wibowo Astra Savero Qomara Budisantoso Wirjodirdjo Devinata Juwita P DEVINATA JUWITA P, DEVINATA Dewie Saktia Ardiantono Durman, Theodosia Yunita Effi Latiffianti Fadila Isnaini Fathoni Syarief, Achmad Achsin Harisatul Agustin Hartono, Sandra Junaidi Abdillah Korpysa, Jaroslaw Majdi, Muhammad Zaenul Ihsan Mira Delima Nawakasari, Nawang Ni Gusti Made Rai Noer, Lissa Rosdiana Nur Amalina, Dahniar Nur Khasanah, Siskha Patdono Suwignjo Prahardika Prihananto Pranadetha, Alif Priyo Windoko, Sindhu Ratih, Irene Kanina Rizki Masyita Sari Rosdiana Noer, Lissa Salahudin, Muhammad Saad Sanjani Ramadina, Atika Saraih, Ummi Naiemah Septyanur, Aditya Dwi Sugihartanto, Mushonnifun Faiz Sukanda, Jordan Michael Tyassatrio Kuncorowibowo Uliyatun Nikmah Wira Kumara Cittopacama, Bima Yuliansyah, Dandy Yuliawan, Daud Zahril Maulana Jilham Al'ula Zuhriya, Hana