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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni AGRIEKONOMIKA AGRISE Journal of Consumer Science Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Animal Production : Indonesian Journal of Animal Production Journal of Consumer Sciences Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Jurnal Hexagro ZIRAA'AH MAJALAH ILMIAH PERTANIAN AGROMEDIA: Berkala Ilmiah Ilmu-ilmu Pertanian Jurnal Litbang Provinsi Jawa Tengah Sungkai Jurnal Ilmiah Membangun Desa dan Pertanian paradigma agribisnis Jurnal Agripet paradigma agribisnis
Wahyu Dyah Prastiwi
Fakultas Peternakan Dan Pertanian, Universitas Diponegoro, Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Veterinary

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Journal : Journal of Consumer Science

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Consumption and Consumer Preferences of Fresh and Frozen Potatoes in Semarang City Fathiya, Kansha; Prastiwi, Wahyu Dyah; Ekowati, Titik
Journal of Consumer Sciences Vol. 9 No. 2 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.2.266-285

Abstract

Farmers, producers, and other parties involved in the agricultural production chain of vegetable commodities place a high value on knowing consumer preferences when making decisions on developing and manufacturing agricultural food products. This study aims to investigate consumer behavior and identify information on consumer preferences for both fresh and processed (frozen) potatoes. The study was conducted in Semarang City, using a survey method. Purposive sampling method was employed to recruit 100 respondents, aged above 21 years, residents of Semarang City, and had consumed at least fresh and/or frozen potatoes in the last month. A questionnaire using Google Forms was employed to gather data online. It was distributed via social media platforms. The data collected was analyzed by descriptive and conjoint analysis. The results showed that the most frequent consumption was once a week with regular types of fresh potatoes being consumed; the respondents' spending on potato consumption was ≤ IDR 25,000/ month, and they consumed ≤2 kg of potatoes per week. Potato consumer preferences showed that the fresh potato attributes most liked by consumers are large tuber size, smooth skin, and ≤5 lateral buds, with the number of lateral bud attributes being the most prioritized. The most preferred attributes for frozen potatoes are a straight form, priced at IDR 39,000 to 58,000, batter-coated flavor, 801-1000 gr size packaging, and branded, with the shape attribute being the most prioritized. These findings suggest that farm producers can develop innovative potato varieties with fewer lateral buds and shapes for frozen potatoes.
Evaluating The Consumer Preference of UHT Ultra Milk Flavor: Evidence from Generation Z Consumers Santoso, Fellicia Etano; Prastiwi, Wahyu Dyah; Mukson, Mukson
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.170-186

Abstract

The existence of different characteristics in each generation encourage producers to stay updated on consumer preferences. This study aimed to analyze the characteristics and preferences of Generation Z consumers for UHT Ultra Milk Flavor. The research was conducted in August – November 2022 using a case study. The sampling method was a purposive sampling of 150 respondents, aged 18-22 years who had consumed Ultra Milk Flavor and purchased at least once in the last week, with pocket money. Data was collected online using Google Forms and then analyzed by descriptive analysis and conjoint analysis. The results showed that Generation Z consumers were dominated by women and the majority of students aged 20 years, with income levels ranging from >IDR 500.000 to IDR 1.000.000, and aware of drinking milk. The type of milk consumed the most is UHT milk with a frequency of purchase of once a week at a minimarket, and is familiar with the use of social media. Overall, the preference for UHT Ultra Milk Flavor is chocolate with 250 ml packaging, price of ≤IDR 5.000 with the most prioritized taste attribute. These findings suggest that milk producers can maintain, improve, and innovate flavors.
Co-Authors Afidah, Zahrotul Anis Muktiani Anju Hasudungan Naibaho Aulia, Adela Salsabila Bagus Velly Filian Bekti Noviana Ulfa Dalmiyatun, Tutik Dian Wahyu Harjanti Enggarbudi, Putri Arimbi Fariastuti, Mefi Fariastuti Fathiya, Kansha Feri Firmansyah Heri Setiyawan Heri Setiyawan Kustopo Budiraharjo Kustopo Budiraharjo Miggie Handayani Migie Handayani Muhammad Khevin Utama Muhammad, Alaya F.H. Mukson Mukson Mukson Mukson Prisanti, Andara Nuradika Roessali, Wiludjeng Rohmaniyah, Nila Nur Santoso, Fellicia Etano Setiyawan, Hery Siswanto Imam Santoso Sri Agus Bambang Santoso Syahrindra, Affan Talasi Ruqaya Yasmin Thahira, Zahwa Nauria Titik Ekowati Tutik Dalmiyatun Tutik Dalmiyatun Wardandy, Ilham Sukma Zahrotul Afidah