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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL ILMU DAN TEKNOLOGI PETERNAKAN Optimum : Jurnal Ekonomi dan Pembangunan Journal of the Indonesian Tropical Animal Agriculture AGRARIS: Journal of Agribusiness and Rural Development Research JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Hexagro ZIRAA'AH MAJALAH ILMIAH PERTANIAN MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Agristan Mediagro Agroland: Jurnal Ilmu-ilmu Pertanian

Mukson Mukson

Faculty Of Animal Agriculture, Diponegoro University, Tembalang Campus, Semarang 50275

Author-ID : 3387151

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Social Sciences

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Analisis Preferensi Konsumen Rumah Tangga Terhadap Teh Celup di Kota Semarang (Analysis of Household Consumers Preference towards Tea Bags in Semarang City) Ikmanila, Regina; Mukson, Mukson; Setiyawan, Hery
Optimum: Jurnal Ekonomi dan Pembangunan Vol 8, No 1 (2018)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan

ABSTRAKKonsumsi teh yang tinggi di Kota Semarang dan terjadinya perubahan pola konsumsi teh di masyarakat dari teh seduh ke teh celup membuat teh celup memiliki prospek yang tinggi untuk masuk ke pasar teh. Produsen perlu memahami preferensi konsumen dalam membeli teh celup supaya dapat merencanakan, mengembangkan, dan memasarkan produknya dengan baik. Penelitian bertujuan untuk menganalisis tingkat preferensi dan urutan kepentingan atribut produk teh celup pada konsumen rumah tangga di Kota Semarang. Penelitian dilakukan di Kecamatan Semarang Barat, Semarang Selatan dan Banyumanik yang mewakili daerah pantai, dataran rendah, dan perbukitan di Kota Semarang. Metode penelitian yang digunakan adalah survei dengan jumlah sampel sebanyak 100 responden rumah tangga diambil dengan teknik purposive sampling. Data penelitian dianalisis menggunakan analisis konjoin dengan kombinasi sebanyak 16 stimuli. Hasil penelitian menunjukkan bahwa preferensi konsumen rumah tangga terhadap atribut teh celup di Kota Semarang adalah yang memiliki rasa melati (jasmine), harga berkisar Rp 5.000,00-10.000,00 perÂ kemasan, merek terkenal, kemasan kotak (box) dan memiliki informasi kadaluarsa yang jelas. Urutan kepentingan atribut teh celup berturut-turut adalah rasa, merek, harga, kemasan, dan informasi kadaluarsa.Kata kunci: Preferensi konsumen, teh celup, analisis konjoinÂ ABSTRACTHigh tea consumption in Semarang City and the change of tea consumption pattern from loose leaf tea to tea bags make tea bags have a high prospect of getting into the tea market. Producers need to understand consumer preferences in buying tea bags so they can plan, develop, and market their products well. This research aimed to analyze the level of preference and relative importance of tea bags product attributes on household consumers in Semarang City. The research was conducted in West Semarang, South Semarang and Banyumanik Subdistrict representing coastal area, lowland, and hills in Semarang City. Research method is a survey with the samples number of 100 household respondents taken by purposive sampling technique. Data were analyzed using conjoint analysis with 16 combinations of product. Result showed that household consumers preference for tea bags attribute in Semarang City is jasmine flavor, the price range IDR 5,000-10,000 per pack, famous brand, box packaging and has clear expiration date. Consumers priority of tea bags attribute is taste, brand, price, packaging, and expiration date.Keywords: Consumer preferences, tea bags, conjoint analysis

THE POTENCY OF DAIRY CATTLE AGRIBUSINESS DEVELOPMENT IN SEMARANG REGENCY, CENTRAL JAVA Mukson, M.; Ekowati, T.; Handayani, M.; Gayatri, S.
Journal of the Indonesian Tropical Animal Agriculture Vol 35, No 3 (2010): (September)
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jitaa.35.3.179-184

The study aimed to analyze the potency of dairy cattle agribusiness development in SemarangRegency and the factors influencing the potency of dairy cattle agribusiness development. The studywas conducted from September to December 2008 in Semarang Regency, Central Java, using surveymethod. Three districts were purposively chosen based on the largest population of dairy cattle in theSemarang Regency. Of the three districts selected, six villages were chosen based on the largestpopulation of dairy cattle. The respondents were chosen randomly using simple random, hence thesample size in this study was 90. Data were gathered through primary and secondary data. The data wereanalyzed descriptively and statistically. The analysis of LQ (Location Quotient) was used to analyze thepotency of dairy cattle agribusiness development, while the multiple regression model was used todetermine the factors affecting the potency of dairy cattle agribusiness development, with the followingregression equation: Y = a + b1x1 + b2x2 + b3x3 + b4x4 + b5x5 b7x7 b6x6 + + + e, whereas Y = is theproduction of milk, and x1 to X7, respectively, are x1 (age), x2 (education), x3 (Number of familymembers), x4 (number of lactating cows), x5 ( amount of feed, forage), x6 (amount of feed concentrate)and X7 (calving interval). The results showed that the potency of dairy cattle agribusiness developmentin Semarang Regency is potential (LQ> 1) with the value of 4.67 and LQ Population GDP = 1.71. Thisstudy indicated that socio, economic and demographic resources are important factors that can helpdevelop and improve dairy cattle farming. Meanwhile, there were significant relationships between 7independent factors and the potency of dairy cattle agribusiness development, with the followingregression equation: Y = -6.082 + 0.032 x1 + 0.223 x2 + 0.717 x3 + 9.221 x4 + 0.067 x5 x6 + 0.486 -0.323 X7 + e. Moreover, the value of R2 = 0.886, it is indicated that 88.6% of the variation in the thedependent variable can be explained by the independent variable, only 11.40% can be explained by othervariables.

ANALYSIS OF VARIOUS FACTORS IN ORDER TO ENHANCE PRODUCTIVITY AND INCOME OF DAIRY CATTLE FARMERS IN CENTRAL JAVA - INDONESIA Mukson, M.; Isbandi, I.; Santosa, S.I.; Sudjadmogo, S.; Setiadi, A.
Journal of the Indonesian Tropical Animal Agriculture Vol 37, No 3 (2012): (September)
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jitaa.37.3.220-228

This survey aims were to determine the potency of dairy cattle development, and to find therelationship among of various factors to improve productivity and income of dairy cattle farmers.Semarang, Boyolali and Banyumas districts were taken as study location. Total respondents were 495farmers, in which 225 farmers were members of the Village Unit Cooperative (VUC), 180 farmers weremember of Various Business Cooperative (VBC) and 90 farmers were member of Farmer GroupAssociation (FGA). Primary data were obtained through interviews with farmers and secondary datawere obtained from related institution. Descriptive and Structural Equation Modelling (SEM) analysiswere used in the study. Based on LQ (Location Quotiens) analysis, dairy cattle in Central Java waspotential to be developed. The LQ value of Semarang, Boyolali and Banyumas districs were 4.57, 7.68and 0.46, respectively, with 4.24 on average. The dairy cattle farmer income was IDR 1.024.095/monthwith an average of scale ownership lactation cattle was 2.7 head/farmer. Model Goodness of Fit of SEMwas fit with the SEM requirement. The productivity was influenced significantly (P<0.01) byenvironmental, economic, institutional, and social factors. Dairy cattle farmer income were influencedhighly significant (P<0.01) by technical and institutional factors (P<0.05) of the income. These resultsindicated that the role of technical factors, social, economic, institutional and business environmentneeds to be considered in order to increase business productivity and farmer incomes.

Utilization of electronic marketing and economic determinants to improve income of dairy cattle farmer in Boyolali, Central Java - Indonesia Setiadi, A.; Santoso, S. I.; Mukson, M.; Nurfadillah, S.; Prayoga, K.
Journal of the Indonesian Tropical Animal Agriculture Vol 45, No 3 (2020): September
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jitaa.45.3.243-249

This study aimed to analyze the impact of electronic marketing utilization and to determine the economic determinants to increase the income of small dairy farmers in Boyolali, Central Java, Indonesia. A survey of 80 dairy farmers from the Cepogo District, Boyolali was determined by simple random sampling. The results showed that the average milk production was 8.3 liters/head/day, the revenue of IDR 3,824,000 per month, production costs of IDR 2,105,000 per month, and income of IDR 1,719,000 per month. Furthermore, by using electronics marketing, farmers could sell 40% of their products to coffee shops and generate revenue of IDR 5,411,500, production costs of IDR 2,705,000 and income of IDR 2,706,500. The utilization of the electronic marketing could increase R/C from 2.1 to 2.43. Economic factors that influence income are market prices, transportation and communication costs, marketing costs and distance traveled. Based on the results of the study it can be concluded that the use of the electronic market can expand the market, increase milk prices and ultimately will increase income

Analysis of the local resource-based dairy cattle development in Central Java Mukson, M.; Setiyawan, H.; Handayani, M.; Setiadi, A.
Journal of the Indonesian Tropical Animal Agriculture Vol 42, No 1 (2017): March
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jitaa.42.1.48-56

The objectives of this research wereto analyze the local resource-based development of dairy cattle in orderto improve the production and quality of milk in Central Java. The research wascarried out by survey method. The research locations (Boyolali and Semarang) were chosen using purposive sampling method.In each regency was determined 2 sub district locations in which having the largest dairy cow population and 3 Dairy Cattle Farmer Associations (DCFA) in every sub district.Dairy farmers were sampled randomly, 10 farmers in every DCFA. Therefore, there were 120 dairy cattle farmers for sample. Data wereanalyzed using descriptive methods, location quotient (LQ) analysis and multiple linear regression statistical model. The dependent variables were yield and quality of milk (Y1,2) and the independent variables were human resources (x1), environmental resources (x2), capital resources (x3), entrepreneurship resources (x4), technology resources (x5), institution resources (x6) and infrastructure resources (x7). The LQ analysis showed that dairy cattle population, availability of forage and agricultural waste, and absorption of labour were very potential (LQ>1). Local resources significantly affected (P<0.01) the production and quality of dairy cattle milk. These results suggest that the development of dairy cattle business needs to consider the potential of local resources in order to improve the production and quality of milk.

Profitability Analysis of Dairy Cattle Farming of Village Cooperative Members in Semarang Regency S. I. Santoso; H. I. Nisa; Mukson Mukson; M. Handayani
Jurnal Ilmu dan Teknologi Peternakan Vol. 4 No. 3 (2016)
Publisher : Fakultas Peternakan, Universitas Hasanuddin, Makassar

The study aimed to analyze the profitability of dairy cattle business and the factors that affect the level of profitability of dairy cattle farming at Koperasi Unit Desa (KUD) members in Semarang Regency. The research method used survey method. Samples of KUD were selected by purposive sampling . The selected KUDs were KUD Getasan, KUD Sumber Karya, and KUD Mekar Ungaran. From each KUD, three dairy cow farmer group (KTT) were selected. Ten farmers of each KTT, as samples, were withdrew randomly giving total number of 90 samples. The data were analyzed statistically using descriptive analysis and multiple linear regression model. In this model, the dependent variable was profitability (Y), while the independent variables consisted of the number of lactating cows (x1), the investment value (x2), the milk price (x3), livestock raising experience (x4), milk production (x5), and the cost of concentrate feed (x6). The results showed that the dairy cattle business was profitable and viable. The average profitability of dairy cows was 60.50% and indicating worth to be developed. Multiple regression analysis indicated tha the number of cows (x1), the investment value (x2), the milk price (x3), the livestock raising experience (x4), the milk production (x5), and the cost of feed concentrate (x6) simultaneously had a significant (p<0,01) impact on the profitability of the business. The coefficient of determination (R2) was 0.574 meaning that those factors can explain the level of profitability of 57.40%, and the remaining 42.60% was influenced by other factors outside the model.

ANALISIS PREFERENSI KONSUMEN RUMAH TANGGA TERHADAP TEH CELUP DI KOTA SEMARANG (ANALYSIS OF HOUSEHOLD CONSUMERS PREFERENCE TOWARDS TEA BAGS IN SEMARANG CITY) Regina Ikmanila; Mukson Mukson; Hery Setiyawan
Optimum: Jurnal Ekonomi dan Pembangunan Vol 8, No 1 (2018)
Publisher : Universitas Ahmad Dahlan

ABSTRAKKonsumsi teh yang tinggi di Kota Semarang dan terjadinya perubahan pola konsumsi teh di masyarakat dari teh seduh ke teh celup membuat teh celup memiliki prospek yang tinggi untuk masuk ke pasar teh. Produsen perlu memahami preferensi konsumen dalam membeli teh celup supaya dapat merencanakan, mengembangkan, dan memasarkan produknya dengan baik. Penelitian bertujuan untuk menganalisis tingkat preferensi dan urutan kepentingan atribut produk teh celup pada konsumen rumah tangga di Kota Semarang. Penelitian dilakukan di Kecamatan Semarang Barat, Semarang Selatan dan Banyumanik yang mewakili daerah pantai, dataran rendah, dan perbukitan di Kota Semarang. Metode penelitian yang digunakan adalah survei dengan jumlah sampel sebanyak 100 responden rumah tangga diambil dengan teknik purposive sampling. Data penelitian dianalisis menggunakan analisis konjoin dengan kombinasi sebanyak 16 stimuli. Hasil penelitian menunjukkan bahwa preferensi konsumen rumah tangga terhadap atribut teh celup di Kota Semarang adalah yang memiliki rasa melati (jasmine), harga berkisar Rp 5.000,00-10.000,00 perÂ kemasan, merek terkenal, kemasan kotak (box) dan memiliki informasi kadaluarsa yang jelas. Urutan kepentingan atribut teh celup berturut-turut adalah rasa, merek, harga, kemasan, dan informasi kadaluarsa.Kata kunci: Preferensi konsumen, teh celup, analisis konjoinÂ ABSTRACTHigh tea consumption in Semarang City and the change of tea consumption pattern from loose leaf tea to tea bags make tea bags have a high prospect of getting into the tea market. Producers need to understand consumer preferences in buying tea bags so they can plan, develop, and market their products well. This research aimed to analyze the level of preference and relative importance of tea bags product attributes on household consumers in Semarang City. The research was conducted in West Semarang, South Semarang and Banyumanik Subdistrict representing coastal area, lowland, and hills in Semarang City. Research method is a survey with the samples number of 100 household respondents taken by purposive sampling technique. Data were analyzed using conjoint analysis with 16 combinations of product. Result showed that household consumers' preference for tea bags attribute in Semarang City is jasmine flavor, the price range IDR 5,000-10,000 per pack, famous brand, box packaging and has clear expiration date. Consumers priority of tea bags attribute is taste, brand, price, packaging, and expiration date.Keywords: Consumer preferences, tea bags, conjoint analysis

The Stability of Supply and Rice Price in Sukoharjo Regency Titik Ekowati; Edy Prasetyo; Mukson Mukson
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 6, No 1: January-June 2020
Publisher : Universitas Muhammadiyah Yogyakarta

The economic conditions of rice, whether aspect of supply, demand, or rice price is continue to fluctuate due to changes of the phenomena. Therefore, this commodity needs to be examined in regarding its supply, demand and price aspects. This study aims to analyze the supply and price stability of rice. The study used a secondary data method. The study was conducted in Tawangsari and Mojolaban Districts of Sukoharjo Regency. Data were analyzed by Co variance analysis. The study results showed that supply and rice consumption were surplus and stable. The stability of prices and supply for paddy and rice is occurred in Tawangsari and Mojolaban Districts and Sukoharjo regency as well.

Added-Value and Development Strategy of Arabica Coffee Manufacturing Business Siti Fatimah Erniasari; Siswanto Imam Santoso; Mukson Mukson
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i03.p15

The manufacturing business of Arabica Coffee highly potential in increasing the selling value of the coffee commodity. Unfortunately, this business still faces some hindrances during its implementation. This study aimed to: (1) analyze the amount of added-value in the manufacturing process of Arabica Coffee and (2) analyze the development strategy required. The study conducted from December 2019 to February 2020 in six Arabica Coffee Manufacturing businesses in Tlahab Village. This case-study was involving 12 respondents and employing Hayami Method, IFAS matrix, EFAS matrix, and SWOT matrix as the data analysis method. Result showed that the mean of the added-value of the green bean and coffee powder, green-bean coffee and the coffee powder was IDR 3,425.44 and IDR 16,916.05, 26.45% (moderate added value) and 54.94% (high added value), respectively. The analysis from the IFAS and EFAS matrix resulted six factors of strength, five factors of weakness, five factors of opportunity, and three factors of threat. According to the SWOT diagram, the Arabica Coffee manufacturing business in Tlahab Village was in Quadrant I that indicated the strategy required was using the strength and utilizing the opportunities existed. Those strategies consisted of the utilization of all resources in Tlahab Village, improving cooperation between the stakeholder and business owner, and developing the marketing management used.

Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Susu Sapi Pasteurisasi di Kabupaten Boyolali Daud Ananthama; Edy Prasetyo; Mukson Mukson
Jurnal Agristan Vol 4, No 1 (2022): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v4i1.4463

Penelitian ini bertujuan untuk menganalisis proses pengambilan keputusan pembelian susu sapi pasteurisasi di Kabupaten Boyolali dan menganalisis faktor-faktor yang mempengaruhi keputusan pembelian susu sapi pasteurisasi di Kabupaten Boyolali. Penelitian dilakukan di 10 tempat penjual susu pasteurisasi, pada bulan Januari – Februari 2021. Metode penelitian yang digunakan yaitu metode survei dengan alat bantu kuesioner. Pengambilan sampel menggunakan metode accidental sampling dengan jumlah sampel sebanyak 100 konsumen susu pasteurisasi sebagai responden. Penentuan jumlah responden berdasarkan pada sampel data yang terdistribusi normal dengan tingkat keyakinan yang dibutuhkan sebesar 95% / Z = 1,98. Data dianalisis secara deskriptif dan analisis regresi logistik menggunakan software SPSS versi 23. Hasil penelitian menunjukkan bahwa proses keputusan pembelian terdiri beberapa tahap yaitu pengenalan kebutuhan, pencarian informasi, keputusan pembelian dan evaluasi pasca pembelian dengan hal yang penting karena dilihat dari manfaatnya untuk memenukhi kebutuhan gizi dan vitamin keluarga, serta dari sumber informasi berasal dari pribadi seperti dari keluarga, teman dan kerabat. Konsumen susu sapi pasteurisasi lebih banyak yang membeli disebabkan keadaan situasi tanpa terencana serta konsumen yang mempunyai keinginan membeli kembali stelah pasca pembelian juga lebih besar daripada yang tidak ingin membeli. Faktor dari variabel gaya hidup, sikap, kualitas, harga, pendapatan, peranan anggota keluarga dan lokasi secara serempak mempunyai pengaruh signifikan terhadap keputusan pembelian susu dan secara parsial faktor gaya hidup, kualitas, harga, dan pendapatan mempunyai pengaruh signifikan terhadap keputusan pembelian susu di Kecamatan Boyolali.

Co-Authors A. Setiadi A.K.B Nugroho Aditya Perdana Putra Afma Bella Vista Agus Faisal Agus Setiadi Ali Mahmud Mustofa Arifatul Luthfiah Bambang Mulyatno Danta Paramartha Daud Ananthama Dwi Kristiana Edy Prasetyo Ekowati, Titik Elisabet Trixie Riana Feri Firmansyah Fitrizka Acha Fimbriata H. I. Nisa H. Setiyawan Hasdian Kharisma Safitri I. Isbandi Ike Mardiana Ikmanila, Regina ilham akbar Ilham Dwipa Brahmantyo Indah Susilowati Isna Sa'adah Kristanto, Budi Adi Kustopo Budiraharjo M. Handayani M. Handayani M. Handayani Maulia Dian Pangestuti Meswari Dwi Hadiyanto Mirza Andrian Syah Muhamad Rifan Ardhiansyah Muhammad Taufiq Fahrurozi Nurfadillah, S. Prayoga, K. R. Yulianingsih Regina Ikmanila Roessali, Wiludjeng S. Gayatri S. I. Santoso S. I. Santoso, S. I. S. Sudjadmogo S.I. Santosa Setiyawan, Hery Sinta Mutia Sari Siswanto Imam Santoso Siti Fatimah Erniasari Sriroso Satmoko Suryani Nurfadillah T. Ekowati Wahyu Dyah Prastiwi Wilujeng Roessali Wulan Sumekar Wulan Sumekar Yon Soepri Ondho

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