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All Journal Jurnal Perilaku dan Strategi Bisnis Jurnal Sistem informasi dan informatika (SIMIKA) Jurnal Ilmiah Pengabdian Kepada Masyarakat Kapas: Kumpulan Artikel Pengabdian Masyarakat DIGIBE: Digital Business and Entrepreneurship Journal
Qona'ah El Hasan
Kuningan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS MINAT DAN PERILAKU PENGGUNAAN APLIKASI SHAREIT DENGAN PENDEKATAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY Qona'ah El Hasan; Budi Permana
Jurnal Sistem Informasi dan Informatika (Simika) Vol 4 No 2 (2021): Jurnal Sistem Informasi dan Informatika (Simika)
Publisher : Program Studi Sistem Informasi, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/simika.v4i2.1330

Abstract

Technology acceptance is important for identifying elements that influence the user, so it is easy to use apps. The evaluation of technology reception will help to improve the system better in the future and indicate whether the system succeeded or not, so the users will keep using the apps. SHAREit is a program that can be downloaded on the Android Smartphone platform and on personal computers. It is able to transfer documents, pictures, music, and videos rapidly. Even so, the applications are faster than Bluetooth and Wifi. Then, Indonesia is the biggest second market for SHAREit in the world. The research is proposed to detect how the user accepts SHAREit in Kuningan Regency by using the Unified Theory of Acceptance and Use of Technology Method. It has been modified. The instrument of research is a questionnaire then distributed to user communities of SHAREit in Kuningan Regency by using Incidental Sampling, instrument testing and data processing Structural Equation Modelling by AMOS apps. Furthermore, the hypothesis is arranged through moderator variables; age, gender, and experience. The result of research indicates that there are three factors possessing positive influence on Behavioral Intention of usage SHAREit, such as Performance Expectancy, Social Influence, and Facilitating Conditions. A factor influencing use of behavioral is behavioral intention. Whereas, Personal Innovativeness in the Domain of Information Technology and Effort Expectancy do not influence the Behavioral Intention of SHAREit Apps in Kuningan Regency.
OPTIMALISASI POTENSI BISNIS WISATA ALAM MELALUI MANAJEMEN INOVATIF DAN PENGEMBANGAN WISATA Vivananda, Abyasa; Nur Rahmatika, Elsa; Abdul Lutfi, Ilyas; Fadhilah, Salsabila; Nurismaya, Tasya; El Hasan, Qona'ah
Digital Business and Entrepreneurship Journal Vol. 2 No. 1 (2024): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v2i1.16

Abstract

Abstrak Wisata alam di Kabupaten Kuningan semakin berkembang dengan pesat. Penelitian ini membahas implementasi inovasi dan kreativitas dalam pengelolaan bisnis di wisata alam Talaga Surian dengan fokus pada manajemen inovatif. Tujuannya adalah untuk mengoptimalkan potensi wisata alam melalui pendekatan yang kreatif. Kreativitas merupakan sumber penting dalam penciptaan daya saing terutama dalam bidang bisnis, karena disekitar objek penelitian menjamur tempat wisata alam sejenis maka manajemen dan proses bisnis di objek penelitian harus ditingkatkan agar mampu bersaing dengan tempat lainnya. Metode yang dilakukan dalam penelitian ini melibatkan kajian pustaka, analisis literatur terkait strategi–strategi bisnis, dan juga penelitian langsung ke lapangan untuk mendapatkan informasi tentang objek penelitian. Hasil penelitian menunjukkan bahwa penggunaan inovasi dalam pengelolaan wisata dapat meningkatkan daya tarik dan keberlanjutan. Penelitian ini dapat memberikan wawasan tentang pentingnya manajemen inovatif dalam memaksimalkan potensi bisnis saat diterapkan di wisata alam terutama di wisata Talaga Surian. Kata kunci: implementasi inovasi dan kreativitas; manajemen inovatif; wisata alam.
Pelatihan Google Workspace for Education Kepada Guru di PAUD KOBER Mekar Asih Dalam Rangka Peningkatan Kompetensi Guru El Hasan, Qona'ah; Muhsidi, Adi Muhamad; Muttaqien, Dadan Darmawan
Kapas: Kumpulan Artikel Pengabdian Masyarakat Vol 3, No 3 (2025)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/ks.v3i3.3385

Abstract

Peningkatan kompetensi guru dalam memanfaatkan teknologi informasi dan komunikasi menjadi kebutuhan mendesak di era digital saat ini, terutama dalam mendukung proses pembelajaran yang lebih efektif dan efisien. PAUD KOBER Mekar Asih, yang berlokasi di Desa Mekarjaya, Kecamatan Ciawigebang, Kabupaten Kuningan, Jawa Barat, menyadari pentingnya hal ini dan menyelenggarakan pelatihan Google Workspace for Education bagi para gurunya. Pelatihan ini bertujuan untuk meningkatkan kemampuan guru dalam menggunakan berbagai aplikasi Google Workspace seperti Google Classroom, Google Drive, Google Docs, Google Sheets, dan Google Slides. Metode pelatihan terdiri dari tahap persiapan, pelaksanaan, dan evaluasi, dengan pendekatan yang praktis dan aplikatif. Hasil pelatihan menunjukkan peningkatan signifikan dalam keterampilan digital para guru, yang berdampak positif pada efektivitas proses pembelajaran dan administrasi di sekolah. Guru-guru di PAUD KOBER Mekar Asih kini lebih mampu menyusun materi pembelajaran, mengelola kelas, serta berkomunikasi dengan siswa dan orang tua secara lebih baik.
Pelatihan Microsoft Office 2019 untuk Optimalisasi Tugas Administrasi Sekolah di PAUD Kober Mekar Asih Muhamad, Adi; El-Hasan, Qona’ah; Sumiah, Aah
Kapas: Kumpulan Artikel Pengabdian Masyarakat Vol 3, No 3 (2025)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/ks.v3i3.3386

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk meningkatkan kompetensi guru dan tenaga kependidikan di PAUD Kelompok Bermain (Kober) Mekar Asih dalam penggunaan aplikasi Microsoft Office 2019 untuk mendukung tugas-tugas administrasi sekolah. Program ini dilaksanakan dengan metode sosialisasi, pelatihan, simulasi, serta penerapan langsung dalam tugas harian, yang meliputi penggunaan aplikasi Word, Excel, dan PowerPoint. Melalui metode ceramah, tanya jawab, dan praktek, para peserta diberi kesempatan untuk mempelajari dan mengimplementasikan keterampilan baru dalam pengelolaan dokumen, data, dan presentasi yang relevan dengan kebutuhan administrasi sekolah. Program ini diharapkan mampu meningkatkan efisiensi dan efektivitas kerja administrasi di PAUD Kober Mekar Asih serta memberikan kontribusi positif bagi kualitas pendidikan di tingkat lokal. Evaluasi dilakukan secara berkala untuk menilai keberhasilan program dan keberlanjutannya, dengan dukungan dari pihak sekolah untuk memastikan pemanfaatan Microsoft Office sebagai bagian dari kegiatan rutin yang berkesinambungan.
OPTIMASI TEKNOLOGI DIGITAL UNTUK PEMASARAN PRODUK UMKM MELALUI INTEGRASI LANDING PAGE DAN WHATSAPP BUSINESS El Hasan, Qona'ah; Mahsyar, Januar Habibi; Muttaqien, Dadan Darmawan; Setiyadi, Adit
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v4i3.83

Abstract

The use of digital technology in marketing is becoming increasingly important for MSMEs to compete and thrive in the digital economy era, but some MSMEs face challenges in utilizing digital technology effectively. One effective strategy is the use of landing pages and WhatsApp Business, which can provide ease of communication and increase direct customer engagement. The landing page serves as a center of information and promotion, while WhatsApp Business facilitates direct communication with customers. This integration is expected to increase marketing efficiency, expand market reach, and improve interaction with customers. This article is the result of community service activities carried out in Kadugede Village, Kuningan Regency, with the aim of assisting MSMEs in utilizing landing pages integrated with WhatsApp Business to strengthen their digital marketing strategies. The method used in this activity is training/workshop, which involves participants actively in the process of creating and integrating the two platforms. The results of this activity showed that the participants were able to create a landing page and integrate WhatsApp Business well, thus helping to promote MSME products more widely. This shows that the utilization of digital technology such as landing pages and WhatsApp Business can be an effective strategy in improving marketing by expanding the market reach and sales of MSMEs. This training also has a positive impact on increasing the digital literacy of MSME players.
STRATEGI PERTUMBUHAN WISATA BUDAYA DAN RELIGI MELALUI PROMOSI DIGITAL, KEARIFAN LOKAL DAN KEMITRAAN DI KOTA CIREBON Watulandi, Micki; Mahsyar, Januar Habibi; Hasan, Qona’ah El; Sahroni, Achmad
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4854

Abstract

Cultural and religious tourism holds significant potential in driving economic growth while preserving cultural heritage. This study examines strategies for developing cultural and religious tourism in Cirebon City through digital promotion, partnerships, and local wisdom. Field surveys conducted at Keraton Kesepuhan, Keraton Kacirebonan, Gua Sunyaragi, and the Tomb of Sunan Gunung Jati revealed a lack of collaboration among destinations, manual ticketing systems, and limited access to tourism information. This research employed a qualitative approach through literature review, documentation, observation, and interviews with relevant stakeholders. Secondary data were obtained from previous studies and tourism regulations. The findings highlight that digital promotion is effective in enhancing destination exposure; however, its utilization in Cirebon remains limited. Partnerships among stakeholders have not been fully optimized, making the creation of integrated tourism packages challenging. Meanwhile, local wisdom in the form of traditions, cultural values, and religious identity shows strong potential as a distinctive attraction but has not been systematically integrated into management strategies. The study concludes that the growth of cultural and religious tourism in Cirebon requires synergy among digital promotion, cross-sector partnerships, and the utilization of local wisdom. Integrating these three aspects is essential to strengthen tourism competitiveness while improving community welfare.
Co-Authors Aah Sumiah Abdul Lutfi, Ilyas Adi Muhamad Muhsidi Budi Permana Fadhilah, Salsabila Mahsyar, Januar Habibi Muttaqien, Dadan Darmawan Nur Rahmatika, Elsa Nurismaya, Tasya Sahroni, Achmad Setiyadi, Adit Vivananda, Abyasa Watulandi, Micki