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All Journal Nirmana Zenit Journal of Nonformal Education Mozaik Humaniora Jurnal Bahasa Rupa Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya Gelar : Jurnal Seni Budaya Humaniora Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Atma Inovasia Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Monica Hartanti
Universitas Kristen Maranatha
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Nirmana

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Pengaruh Ideologi Visual dalam Penciptaan Positioning Clothing (Studi Kasus: Unkl/347-Bandung) Hartanti, Monica
Nirmana Vol 14, No 1 (2012): JANUARY 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.435 KB) | DOI: 10.9744/nirmana.14.1.30-35

Abstract

The Uniqueness and characteristics of Clothing, two of the fashion categories have created the under¬standing of fashion as an ideology, which ensures the functioning of dominant and dominance systems in a social order. Through the analysis of qualitative descriptive research will be known the visual ideology of a clothing product formed by producers in the eyes of consumers. In the end it is capable of forming the product positioning concerned. The results of of this research reveals the emergence of Ideology in clothing, based on the ideals of the creator of the clothing products. The formation of these ideals cannot be separated from the role of the community as a medium that supports the absorption of the ideology as the characteristic of a particular group. It reveals that visual ideology is one of the important factors that establishes the positioning of a product, which is created because of the existence of product differentiation that supports it.
Co-Authors Arimbi Putri Beverly Clara Clara, Beverly Claudia Lukman, Christine Dewi Isma Aryani Elizabeth Wianto, Elizabeth Heddy Heryadi Hendra Setiawan Hendra Setiawan Heryadi, Heddy Maitri, Irena Ayu Miki Tjandra Nina Nurviana Pradita, Puspita Yuli Puspita Yuli Pradita Seriwati Ginting, Seriwati Tjandra, Miki