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All Journal Jurnal Ilmiah Admnistrasi Niaga Jurnal Manajemen dan Bisnis Sriwijaya Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Asean International Journal of Business
Rini Rini
Politeknik Negeri Sriwijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Aplikasi Manajemen dan Bisnis (JAMB)

 1 
PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN ORIENTASI PEMBELAJARAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA (Studi Pada Usaha Kecil Pengolah Makanan di Kota Palembang) Rini Rini; Lisnini Lisnini; Fetty Maretha; Yulia Pebrianti
Jurnal Aplikasi Manajemen dan Bisnis Vol. 1 No. 1 (2020): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2020
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.3952876

Abstract

The relationship between entrepreneurial orientation, market orientation, learning orientation, competitive advantage and business performance especially food processing small businesses is interesting to study. Food processing small businesses in Palembang are the object of research with a sample of 179 people. Path analysis is used in this study to measure the amount of influence between variables. The findings of the study show that the entrepreneurial orientation variable has a significant effect on competitive advantage. Market orientation variable has no significant effect on competitive advantage. The learning orientation variable has a significant effect on competitive advantage. The competitive advantage variable has a significant effect on business performance. The results of this study can contribute to small businesses in improving business excellence and performance.
Pengaruh Lingkungan Fisik Terhadap Keputusan Berkunjung Wisatawan Ke Desa Wisata Pulau Semambu Kabupaten Ogan Ilir Rahmahtika Fadillah; Heri Setiawan; Rini Rini
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 1 (2021): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to determine the effect of the Physical Environment on Visiting Decisions. This study uses descriptive quantitative research methods with data collection techniques in the form of survey techniques to visitors who have come or visited Semambu Island Tourism Village through interviews, questionnaires, and documentation, this study uses incidental sampling technique with a sample of 70 respondents. The research data uses Simple Linear Regression Analysis processed with IBM SPSS Ver 25. The results show that the physical environment and tourist attractions have a positive relationship and have a significant effect on visiting decisions.
Analisis Penerapan Experiential Marketing Terhadap Minat Berkunjung Ulang Pada Objek Wisata Bayt Al-Qur’an Al-Akbar Triansa Kurniawan; Esya Alhadi; Rini Rini
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to determine the influence of the Experiential Marketing on Revisit Intention. This study uses descriptive quantitative research methods with data collection techniques through interviews, questionnaires, and documentation, this study uses purposive sampling technique with a sample of 100 respondents. The research data uses Multiple Linear Regression Analysis processed with IBM SPSS Ver 25. The results show that the Experiential Marketing have a positive relationship and have a significant effect on Revisit Intention.
Co-Authors Abd Jalaludin Sayuti Africano, Fernando BillY Dewantara Dibyantoro Dibyantoro Elisa Elisa Esya Alhadi Fetty - Maretha Heri Setiawan Jusmawi Bustan Lidia Desiana Lisnini Lisnini M.Ihsan Ardianto Muhammad Haidar Alfatih Muhammad Yusuf Abror Rahmahtika Fadillah Triansa Kurniawan Yulia Pebrianti Yusleli Herawati