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Sri Gustiani
Politeknik Negeri Sriwijaya
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Speaking Anxiety and Practice Opportunities in Relation to Students' Self-Confidence in Public Speaking Nafizsha Donna Rienvillia; Sri Gustiani; Ahmad Khoirul Akhir Tanjung
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 18 No. 1 (2026): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/holistics.v18i1.12354

Abstract

ABSTRACT: This study explored students' experiences of speaking anxiety and practice opportunities in relation to their self-confidence in public speaking. The research employed a qualitative design involving ten students from the English Study Program of Politeknik Negeri Sriwijaya. Data were collected through semi-structured interviews and classroom observations and analyzed using thematic analysis proposed by Braun and Clarke (2006). The findings revealed that speaking anxiety negatively influenced students' self-confidence through fear of making mistakes, nervousness, fear of negative judgment, and anxiety experienced before, during, and after speaking activities. On the other hand, practice opportunities positively influenced students' confidence through frequent speaking practice, classroom speaking activities, lecturer support, and peer feedback. The study concludes that speaking anxiety tends to reduce students' confidence, whereas regular practice opportunities and supportive learning environments help students develop stronger self-confidence in public speaking. These findings provide useful implications for lecturers and educational institutions in creating effective public speaking learning environments Keywords: Public Speaking, Speaking Anxiety, Practice Opportunities, Self-Confidence, Qualitative Study
Strategi Komunikasi Pemasaran Tribun Event Organizer Palembang dalam Membentuk Loyalitas Klien di Kota Palembang Natasya Julita; Desloehal Djumrianti; Sri Gustiani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tgmf1k15

Abstract

The rapid development of the event organizer (EO) industry in Indonesia, especially in the city of Palembang, which recorded 143 MICE activities throughout 2025, encourages the importance of effective marketing communication strategies in building client loyalty. This study aims to analyze the marketing communication strategy of Tribun Event Organizer Palembang in forming client loyalty, examine how the strategy builds trust and long-term relationships, and identify the supporting and inhibiting factors of client loyalty. This study uses a descriptive qualitative approach with data collection techniques in the form of in-depth interviews with key informants, namely managers, supervisors/marketing of Tribun EO, and loyal clients, equipped with documentation. Data analysis was carried out using the Miles, Huberman, and Saldana models through the stages of data condensation, data presentation, and conclusion drawn. The literature review is based on Kotler and Armstrong's marketing communication mix theory, relationship marketing concepts, client trust theory, and Griffin's customer loyalty indicators. The results of the study show that Tribun EO implements Integrated Marketing Communication which integrates advertising through the Tribun Network media network, personal sales, sales promotion based on one-stop solution packages, public relations, and networking organic. Trust and long-term relationships are built through open two-way communication, budget transparency and reporting, and post-event co-evaluation. Client loyalty manifests itself in four forms: repeat orders, word of mouth advocacy, cross-collaboration, and price insensitivity. The main supporting factors are Tribun Network's corporate reputation, consistency of service quality, crisis handling capabilities, and humane interpersonal approach, while inhibiting factors include fierce industry competition and client budget constraints.  
Co-Authors Ahmad Khoirul Akhir Tanjung Desloehal Djumrianti Evi Agustina Sari Evi Agustinasari Jesse Hykel Zachary Zachary Moehamad Ridhwan munaja rahma Nafizsha Donna Rienvillia Natasya Julita Risnawati Risnawati Rufi'i Tiur Simanjuntak Tiur Simanjuntak Wirda Ningsih Yusri Yusri