Garuda - Garba Rujukan Digital

PENGARUH SIKAP, NORMA SUBYEKTIF, DAN KONTROL PERILAKU TERHADAP MINAT BELI PRODUK LEVI’S PADA GENERASI MILENIAL Ricky Kurniawan Susanto; Wilma Laura Sahetapy
Agora Vol 9, No 2 (2021): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Keputusan seseorang untuk membeli suatu produk dilandasi oleh nilai sikapnya terhadap produk tersebut, pandangan orang di sekitar mengenai produk tersebut, dan keyakinan mereka untuk membeli produk tersebut. Literatur terdahulu menyebutkan bahwa sikap, norma subyektif, dan kontrol perilaku berdampak positif terhadap minat beli seseorang. Penelitian ini dilakukan untuk mengetahui pengaruh dari sikap, norma subyektif, dan kontrol perilaku terhadap minat beli produk Levi’s pada generasi Y. Data penelitian dikumpulkan menggunakan angket yang dibagikan kepada 100 orang responden berusia 20 – 40 tahun yang berdomisili di Surabaya dan mengenal merek Levi’s. Data tersebut diolah dengan menggunakan metode regresi linier berganda. Hasil dari penelitian ini adalah sikap, norma subyektif, dan kontrol perilaku berpengaruh positif dan signifikan terhadap minat beli produk Levi’s pada generasi milenial.

PENGARUH CONTENT MARKETING DAN INFLUENCER ENDORSER TERHADAP PURCHASE INTENTION PADA BRAND SKINCARE SOMETHINC Yunita Purwanto; Wilma Laura Sahetapy
Agora Vol 10, No 1 (2022): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Gaya hidup masyarakat semakin berkembang, kebutuhan dan keinginan semakin meningkat, salah satunya adalah kebutuhan akan produk kosmetik dan skincare. Terutama dengan adanya brand- brand lokal yang bersaing untuk mengeluarkan produk- produk skincare yang bervariasi. Terdapat beberapa hal yang memengaruhi purchase intention dari masyarakat yaitu adanya content marketing dan influencer endorser. Penelitian ini bertujuan untuk mengetahui pengaruh variabel content marketing dan influencer endorser terhadap purchase intention. Penelitian ini merupakan penelitian kuantitatif dengan melibatkan 119 responden dan menggunakan teknik analisis data Partial Least Square (PLS). Hasil dari penelitian ini menyatakan bahwa content marketing memiliki pengaruh terhadap purchase intention sedangkan influencer endorser berpengaruh tidak signifikan terhadap purchase intention.

Force Majeure for E-commerce Transaction during the Covid-19 Pandemic Wilma Laura Sahetapy
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3103

Covid-19 pandemic has brought major changes to the economic structure. Some changes in the economy appear to be declining in conventional activities, but e-commerce transactions actually show a rising curve during the pandemic. The pandemic makes e-commerce transactions a better option for the community to shop their daily needs, because all people must stay at home. The advantage of e-commerce transactions is the ease of use because all business people turn to this transaction. However, the increase in e-commerce transactions is also followed by numerous problems, such as breaking the agreement made during the e-commerce transaction. This agreement on e-commerce transactions does not provide clauses regarding force majeure. This actually makes consumers feel violated because the actual achievements that must be fulfilled cannot be done because of the condition of this 19th pandemic, such as the delivery limitations that cause delaying or finally cancelling the order by the business people. Force majeure in the Covid-19 pandemic can be categorized as an unexpected event that results in the cancellation of an achievement or delayed achievement. If the agreement made does not contain a force majeure clause, there is no legal force to challenge the default that has been done by the business people. Therefore, it depends on the clause that is included in making the e-commerce transactional agreements.

ETIKA BISNIS DALAM E-COMMERCE Wilma Laura Sahetapy
Jurnal Ilmu Hukum Tambun Bungai Vol 2 No 2 (2017): Jurnal Ilmu Hukum Tambun Bungai
Publisher : Sekolah Tinggi Ilmu Hukum Tambun Bungai Palangka Raya

Globalization and free trade supported by advances in telecommunications and informatics technologies have provided wider space. This shows that in Indonesia also gives a good impact for the economy with the advances in technology. Therefore, this technological advancement needs to be supported by the existence of business ethics that have principles that can create trust to consumers so as to provide wider space to the fulfillment of the quality of goods / services in accordance with the desires and capabilities of consumers. Currently it takes business ethics in e-commerce to minimize losses experienced by both parties in e-commerce transactions. The existence of business ethics in e-commerce, consumers can make transactions without hesitation, and can minimize the fraud that often occurs in e-commerce transactions.

PENGARUH CUSTOMER SATISFACTION DAN BRAND LOVE TERHADAP E-WOM PADA FILM ANIME SERIAL DEMON SLAYER Bryan Nagasaputra Thiono; Wilma Laura Sahetapy
Agora Vol 10, No 2 (2022): Agora, Jurnal Mahasiswa Business Management
Publisher : Agora

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Upaya UMKM Kelurahan Jambangan Surabaya Untuk Onboarding ke Dalam Ekosistem Digital Dhyah Harjanti; Wilma Laura Sahetapy
Ekobis Abdimas Vol 3 No 2 (2022): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.3.2.6342

The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool. The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.

ENTREPRENEURIAL INTENTION DI KALANGAN MAHASISWA DI SURABAYA DALAM TINJAUAN COGNITIVE FLEXIBILITY DAN RISK-TAKING PROPENSITY Benedictus Felex Giarto; Yonathan Palumian; Wilma Laura Sahetapy
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 2 (2023): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i2.1943

Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention. Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention.

ENTREPRENEURIAL INTENTION DI KALANGAN MAHASISWA DI SURABAYA DALAM TINJAUAN COGNITIVE FLEXIBILITY DAN RISK-TAKING PROPENSITY Benedictus Felex Giarto; Yonathan Palumian; Wilma Laura Sahetapy
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 2 (2023): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i2.1943

Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention. Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention.

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