Garuda - Garba Rujukan Digital

PENGARUH SIKAP, NORMA SUBYEKTIF, DAN KONTROL PERILAKU TERHADAP MINAT BELI PRODUK LEVI’S PADA GENERASI MILENIAL Ricky Kurniawan Susanto; Wilma Laura Sahetapy
Agora Vol 9, No 2 (2021): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Keputusan seseorang untuk membeli suatu produk dilandasi oleh nilai sikapnya terhadap produk tersebut, pandangan orang di sekitar mengenai produk tersebut, dan keyakinan mereka untuk membeli produk tersebut. Literatur terdahulu menyebutkan bahwa sikap, norma subyektif, dan kontrol perilaku berdampak positif terhadap minat beli seseorang. Penelitian ini dilakukan untuk mengetahui pengaruh dari sikap, norma subyektif, dan kontrol perilaku terhadap minat beli produk Levi’s pada generasi Y. Data penelitian dikumpulkan menggunakan angket yang dibagikan kepada 100 orang responden berusia 20 – 40 tahun yang berdomisili di Surabaya dan mengenal merek Levi’s. Data tersebut diolah dengan menggunakan metode regresi linier berganda. Hasil dari penelitian ini adalah sikap, norma subyektif, dan kontrol perilaku berpengaruh positif dan signifikan terhadap minat beli produk Levi’s pada generasi milenial.

PENGARUH CONTENT MARKETING DAN INFLUENCER ENDORSER TERHADAP PURCHASE INTENTION PADA BRAND SKINCARE SOMETHINC Yunita Purwanto; Wilma Laura Sahetapy
Agora Vol 10, No 1 (2022): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Gaya hidup masyarakat semakin berkembang, kebutuhan dan keinginan semakin meningkat, salah satunya adalah kebutuhan akan produk kosmetik dan skincare. Terutama dengan adanya brand- brand lokal yang bersaing untuk mengeluarkan produk- produk skincare yang bervariasi. Terdapat beberapa hal yang memengaruhi purchase intention dari masyarakat yaitu adanya content marketing dan influencer endorser. Penelitian ini bertujuan untuk mengetahui pengaruh variabel content marketing dan influencer endorser terhadap purchase intention. Penelitian ini merupakan penelitian kuantitatif dengan melibatkan 119 responden dan menggunakan teknik analisis data Partial Least Square (PLS). Hasil dari penelitian ini menyatakan bahwa content marketing memiliki pengaruh terhadap purchase intention sedangkan influencer endorser berpengaruh tidak signifikan terhadap purchase intention.

Force Majeure for E-commerce Transaction during the Covid-19 Pandemic Wilma Laura Sahetapy
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3103

Covid-19 pandemic has brought major changes to the economic structure. Some changes in the economy appear to be declining in conventional activities, but e-commerce transactions actually show a rising curve during the pandemic. The pandemic makes e-commerce transactions a better option for the community to shop their daily needs, because all people must stay at home. The advantage of e-commerce transactions is the ease of use because all business people turn to this transaction. However, the increase in e-commerce transactions is also followed by numerous problems, such as breaking the agreement made during the e-commerce transaction. This agreement on e-commerce transactions does not provide clauses regarding force majeure. This actually makes consumers feel violated because the actual achievements that must be fulfilled cannot be done because of the condition of this 19th pandemic, such as the delivery limitations that cause delaying or finally cancelling the order by the business people. Force majeure in the Covid-19 pandemic can be categorized as an unexpected event that results in the cancellation of an achievement or delayed achievement. If the agreement made does not contain a force majeure clause, there is no legal force to challenge the default that has been done by the business people. Therefore, it depends on the clause that is included in making the e-commerce transactional agreements.

ETIKA BISNIS DALAM E-COMMERCE Wilma Laura Sahetapy
Jurnal Ilmu Hukum Tambun Bungai Vol 2 No 2 (2017): Jurnal Ilmu Hukum Tambun Bungai
Publisher : Sekolah Tinggi Ilmu Hukum Tambun Bungai Palangka Raya

Globalization and free trade supported by advances in telecommunications and informatics technologies have provided wider space. This shows that in Indonesia also gives a good impact for the economy with the advances in technology. Therefore, this technological advancement needs to be supported by the existence of business ethics that have principles that can create trust to consumers so as to provide wider space to the fulfillment of the quality of goods / services in accordance with the desires and capabilities of consumers. Currently it takes business ethics in e-commerce to minimize losses experienced by both parties in e-commerce transactions. The existence of business ethics in e-commerce, consumers can make transactions without hesitation, and can minimize the fraud that often occurs in e-commerce transactions.

PENGARUH CUSTOMER SATISFACTION DAN BRAND LOVE TERHADAP E-WOM PADA FILM ANIME SERIAL DEMON SLAYER Bryan Nagasaputra Thiono; Wilma Laura Sahetapy
Agora Vol 10, No 2 (2022): Agora, Jurnal Mahasiswa Business Management
Publisher : Agora

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Upaya UMKM Kelurahan Jambangan Surabaya Untuk Onboarding ke Dalam Ekosistem Digital Dhyah Harjanti; Wilma Laura Sahetapy
Ekobis Abdimas Vol 3 No 2 (2022): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.3.2.6342

The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool. The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.

ENTREPRENEURIAL INTENTION DI KALANGAN MAHASISWA DI SURABAYA DALAM TINJAUAN COGNITIVE FLEXIBILITY DAN RISK-TAKING PROPENSITY Benedictus Felex Giarto; Yonathan Palumian; Wilma Laura Sahetapy
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 2 (2023): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i2.1943

Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention. Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention.

ENTREPRENEURIAL INTENTION DI KALANGAN MAHASISWA DI SURABAYA DALAM TINJAUAN COGNITIVE FLEXIBILITY DAN RISK-TAKING PROPENSITY Benedictus Felex Giarto; Yonathan Palumian; Wilma Laura Sahetapy
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 2 (2023): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i2.1943

Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention. Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention.

PENINGKATAN MINAT BERBISNIS DAN BERKULIAH PADA REMAJA MELALUI COACHING DI PUSAT PENGEMBANGAN ANAK EPHATA WLINGI BLITAR Wilma Laura Sahetapy; Widjojo Suprapto; Dhyah Harjanti; Nony Kezia Marchyta; Tesalonika Bani; April Ayu; Yonathan Palumian
Jurnal Padamu Negeri Vol. 3 No. 1 (2026): Januari : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ym6n1915

Pusat Pengembangan Anak (PPA) Ephata Wlingi is a church-based child development center that partners with Compassion International in supporting youth development. One of the main challenges faced by the center is the low motivation of adolescents to continue their education to the higher education level. Most of them prefer to work immediately after graduating from senior high school. Responding to this condition, the community service team from the Business Management Program of Petra Christian University implemented a coaching program using interactive presentations and participatory discussions to encourage students to pursue higher education and to develop interest in entrepreneurship with social impact. The coaching activities were designed to broaden participants’ understanding of the importance of higher education, business opportunities, and the role of entrepreneurship in creating value for society. The results showed an increase in students’ awareness of the benefits of continuing to university, the development of new perspectives on business as a career option, and improvement in communication skills and teamwork. The program also encouraged a shift in participants’ mindset from an immediate-work orientation toward longer-term career planning, starting from education, competence development, and experience building. This coaching program indicates that an educational and participatory approach can be an effective strategy to foster motivation for higher education and entrepreneurship among adolescents at PPA, as a foundation for building economic independence and socially impactful ventures.

PERANAN ELECTRONIC WORD OF MOUTH DAN FEAR OF MISSING OUT DALAM MEMBENTUK PURCHASE INTENTION PRODUK MIXUE DI SURABAYA Stanislaus Steven Bambang Kusumo; Yonathan Palumian; Nony Kezia Marchyta; Wilma Laura Sahetapy
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 2 (2025): Maret : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ftt4rb79

This study examines the influence of Electronic Word of Mouth (eWOM) on purchase intention among Mixue consumers, considering the Fear of missing out (FOMO) factor. Employing a quantitative approach, the research surveyed 108 ice cream enthusiasts in Surabaya, Indonesia. Data collection was conducted through an online questionnaire using the Google Form platform. The data analysis utilized the Partial Least Square (PLS) method with SmartPLS 4.0 software to evaluate the relationships between eWOM, FOMO, and purchase intention variables. The findings indicate a positive and significant relationship between eWOM and purchase intention. Furthermore, FOMO is proven to play a mediating role in the relationship between eWOM and purchase intention. These results have important implications for digital marketing strategies, particularly in the food and beverage industry. The study highlights the importance of leveraging eWOM and FOMO mechanisms in marketing campaigns as effective strategies to drive consumer purchasing decisions. This research contributes to a deeper understanding of consumer behavior in the digital era, specifically within the Indonesian market context.

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