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All Journal Agora DiH : Jurnal Ilmu Hukum Jurnal Hukum Bisnis Bonum Commune Majalah Ekonomi Jurnal Ilmu Hukum Tambun Bungai Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Abdikarya : Jurnal Karya Pengabdian Dosen dan Mahasiswa EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Padamu Negeri Jihapenmas Jurnal Riset Ekonomi, Manajemen, dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat
Wilma Laura Sahetapy
Universitas Kristen Petra
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH SIKAP, NORMA SUBYEKTIF, DAN KONTROL PERILAKU TERHADAP MINAT BELI PRODUK LEVI’S PADA GENERASI MILENIAL Ricky Kurniawan Susanto; Wilma Laura Sahetapy
Agora Vol 9, No 2 (2021): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Abstract

Keputusan seseorang untuk membeli suatu produk dilandasi oleh nilai sikapnya terhadap produk tersebut, pandangan orang di sekitar mengenai produk tersebut, dan keyakinan mereka untuk membeli produk tersebut. Literatur terdahulu menyebutkan bahwa sikap, norma subyektif, dan kontrol perilaku berdampak positif terhadap minat beli seseorang. Penelitian ini dilakukan untuk mengetahui pengaruh dari sikap, norma subyektif, dan kontrol perilaku terhadap minat beli produk Levi’s pada generasi Y. Data penelitian dikumpulkan menggunakan angket yang dibagikan kepada 100 orang responden berusia 20 – 40 tahun yang berdomisili di Surabaya dan mengenal merek Levi’s. Data tersebut diolah dengan menggunakan metode regresi linier berganda. Hasil dari penelitian ini adalah sikap, norma subyektif, dan kontrol perilaku berpengaruh positif dan signifikan terhadap minat beli produk Levi’s pada generasi milenial.
PENGARUH CONTENT MARKETING DAN INFLUENCER ENDORSER TERHADAP PURCHASE INTENTION PADA BRAND SKINCARE SOMETHINC Yunita Purwanto; Wilma Laura Sahetapy
Agora Vol 10, No 1 (2022): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Abstract

Gaya hidup masyarakat semakin berkembang, kebutuhan dan keinginan semakin meningkat, salah satunya adalah kebutuhan akan produk kosmetik dan skincare. Terutama dengan adanya brand- brand lokal yang bersaing untuk mengeluarkan produk- produk skincare yang bervariasi. Terdapat beberapa hal yang memengaruhi purchase intention dari masyarakat yaitu adanya content marketing dan influencer endorser. Penelitian ini bertujuan untuk mengetahui pengaruh variabel content marketing dan influencer endorser terhadap purchase intention. Penelitian ini merupakan penelitian kuantitatif dengan melibatkan 119 responden dan menggunakan teknik analisis data Partial Least Square (PLS). Hasil dari penelitian ini menyatakan bahwa content marketing memiliki pengaruh terhadap purchase intention sedangkan influencer endorser berpengaruh tidak signifikan terhadap purchase intention.
Force Majeure for E-commerce Transaction during the Covid-19 Pandemic Wilma Laura Sahetapy
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3103

Abstract

Covid-19 pandemic has brought major changes to the economic structure. Some changes in the economy appear to be declining in conventional activities, but e-commerce transactions actually show a rising curve during the pandemic. The pandemic makes e-commerce transactions a better option for the community to shop their daily needs, because all people must stay at home. The advantage of e-commerce transactions is the ease of use because all business people turn to this transaction. However, the increase in e-commerce transactions is also followed by numerous problems, such as breaking the agreement made during the e-commerce transaction. This agreement on e-commerce transactions does not provide clauses regarding force majeure. This actually makes consumers feel violated because the actual achievements that must be fulfilled cannot be done because of the condition of this 19th pandemic, such as the delivery limitations that cause delaying or finally cancelling the order by the business people. Force majeure in the Covid-19 pandemic can be categorized as an unexpected event that results in the cancellation of an achievement or delayed achievement. If the agreement made does not contain a force majeure clause, there is no legal force to challenge the default that has been done by the business people. Therefore, it depends on the clause that is included in making the e-commerce transactional agreements.
ETIKA BISNIS DALAM E-COMMERCE Wilma Laura Sahetapy
Jurnal Ilmu Hukum Tambun Bungai Vol 2 No 2 (2017): Jurnal Ilmu Hukum Tambun Bungai
Publisher : Sekolah Tinggi Ilmu Hukum Tambun Bungai Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.258 KB) | DOI: 10.20231/jihtb.v2i2.71

Abstract

Globalization and free trade supported by advances in telecommunications and informatics technologies have provided wider space. This shows that in Indonesia also gives a good impact for the economy with the advances in technology. Therefore, this technological advancement needs to be supported by the existence of business ethics that have principles that can create trust to consumers so as to provide wider space to the fulfillment of the quality of goods / services in accordance with the desires and capabilities of consumers. Currently it takes business ethics in e-commerce to minimize losses experienced by both parties in e-commerce transactions. The existence of business ethics in e-commerce, consumers can make transactions without hesitation, and can minimize the fraud that often occurs in e-commerce transactions.
PENGARUH CUSTOMER SATISFACTION DAN BRAND LOVE TERHADAP E-WOM PADA FILM ANIME SERIAL DEMON SLAYER Bryan Nagasaputra Thiono; Wilma Laura Sahetapy
Agora Vol 10, No 2 (2022): Agora, Jurnal Mahasiswa Business Management
Publisher : Agora

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Abstract

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Upaya UMKM Kelurahan Jambangan Surabaya Untuk Onboarding ke Dalam Ekosistem Digital Dhyah Harjanti; Wilma Laura Sahetapy
Ekobis Abdimas Vol 3 No 2 (2022): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.3.2.6342

Abstract

  The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.   The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.
ENTREPRENEURIAL INTENTION DI KALANGAN MAHASISWA DI SURABAYA DALAM TINJAUAN COGNITIVE FLEXIBILITY DAN RISK-TAKING PROPENSITY Benedictus Felex Giarto; Yonathan Palumian; Wilma Laura Sahetapy
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 2 (2023): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i2.1943

Abstract

Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention. Entrepreneurship is a skill that needs to be possessed by the younger generation and should be nurtured from an early age. This study aims to explain the impact of risk-taking propensity and cognitive flexibility on entrepreneurial intention in final year students in Surabaya. The research method used is quantitative research. The study population consisted of final year students in the city of Surabaya, with a sample size of 130 respondents. The variables studied include risk-taking propensity, cognitive flexibility, and entrepreneurial intention. Data was collected using a questionnaire. Data processing methods include validity and reliability tests, as well as classical regression assumptions and multiple linear regression. The research findings show that risk-taking propensity and cognitive flexibility have a positive and significant influence on entrepreneurial intention.
PELATIHAN BUSINESS MODEL CANVAS (BMC) BAGI PARA PEMILIK USAHA KECIL DI SABU RAIJUA, NUSA TENGGARA TIMUR Kempa, Sesilya; Sahetapy, Wilma Laura; Suprapto, Widjojo; Palumian, Yonathan; Andreani, Fransisca
Jurnal Abdikarya: Jurnal Karya Pengabdian Dosen Dan Mahasiswa Vol. 08 No. 01 Tahun 2025
Publisher : Lembaga Penelitian Dan Pengabdian Kepada Masyarakat Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/abdikarya.v8i01.12075

Abstract

This community service activity is aimed at entrepreneurs who are members of the PPA Sabu Raijua. Field observations revealed a lack of understanding regarding the business model that suits their business conditions. Many entrepreneurs in the group have an inaccurate concept of their product potential, customer mapping, and financial management, which hampers the development of their businesses and the improvement of their economic well-being. Training and mentoring on developing a business model using the Business Model Canvas (BMC) focused on changing the mindset and behavior in managing micro and small enterprises. After conducting financial health tests and visiting each business, the main theme of the training was the development of a new business model following the BMC guidelines. The training resulted in the creation of a new business model. Mentoring was provided to support the implementation of this new model in the micro-enterprises of the members. The impact of the training and mentoring was evident in the increased income of the micro and small businesses managed by the members of the PPA Sabu Raijua
Peranan Risk Taking Propensity dan Cognitive Flexibility Dalam Membentuk Entrepreneurial Intention di Kalangan Mahasiswa Tingkat Akhir di Surabaya Yonathan Palumian; Benedictus Felex Giarto; Wilma Laura Sahetapy
Majalah Ekonomi Vol 28 No 02 (2023): Desember 2023
Publisher : .Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol28.no02.a7669

Abstract

Penelitian ini bertujuan untuk menjelaskan bagaimana kecenderungan mengambil risiko dan kemampuan berfikir fleksibel mempengaruhi niat untuk menjadi seorang wirausahawan di kalangan mahasiswa tingkat akhir di Surabaya. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Populasi penelitian terdiri dari mahasiswa tingkat akhir di kota Surabaya, dengan sampel sebanyak 130 responden. Variabel yang diteliti meliputi kecenderungan mengambil risiko, kemampuan berfikir fleksibel, dan niat berwirausaha. Data dikumpulkan melalui kuesioner. Data yang terkumpul kemudian diolah menggunakan berbagai metode, termasuk uji validitas, uji reliabilitas, serta asumsi klasik regresi dan regresi linier berganda. Temuan penelitian menunjukkan bahwa kecenderungan mengambil risiko dan kemampuan berfikir fleksibel memiliki pengaruh positif dan signifikan terhadap niat berwirausaha di kalangan mahasiswa tingkat akhir.
Pelatihan BMC bagi Pelaku Usaha Mikro Kelompok Swadaya Guyub Rukun Malang Suprapto, Widjojo; Sesilya Kempa; Nony Kezia Marchyta; Wilma Laura Sahetapy; Jason Yendi Limah
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 2 No. 1 (2025): February 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v2i1.1346

Abstract

Model bisnis yang benar adalah kunci kesuksesan bagi pelaku usaha mikro dan kecil (UMK). Temuan di lapangan menunjukkan kurangnya pemahaman mengenai model bisnis yang sesuai dengan kondisi bisnis. Banyak pelaku usaha yang bergabung pada kelompok swadaya masyarakat Guyub Rukun PPA Sikhar Malang memiliki konsep yang kurang tepat tentang potensi produk mereka, pemetaan pelanggan, dan pengelolaan keuangan usaha, sehingga mereka tidak dapat mengembangkan usaha mereka dan tidak meningkatkan kesejahteraan ekonomi. Pelatihan dan pendampingan membuat model bisnis menggunakan Business Model Canvas (BMC) dilaksanakan dengan fokus pada perubahan pola pikir dan perilaku pengelolaan UMK. Hasil dari pelatihan ini adalah terciptanya model bisnis yang baru. Pendampingan dilaksanakan untuk menerapkan model yang baru tersebut ke usaha mikro para anggota. Dampak pelatihan dan pendampingan ini tampak pada peningkatan pendapatan dari usaha mikro dan kecil anggota kelompok swadaya masyarakat Guyub Rukun PPA Sikhar Malang.
Co-Authors Anastacia Jinny Setiawan April Ayu Arya Sanjaya Dharmaputra Benedictus Felex Giarto Benedictus Felex Giarto Bryan Nagasaputra Thiono Dhyah Harjanti Donny Wiyono Fadel Brilliant Sugito Fransisca Andreani Harjanti, Dhyah Jason Yendi Limah Kempa, Sesilya Leona Julia Layadi Nadia Chanaya Nicholas Finn Silverio Nony Kezia Marchyta Peggy Patricia Pertiwi, Dewi Ricky Kurniawan Susanto Sesilya Kempa Sesilya Kempa Stanislaus Steven Bambang Kusumo Stephanus Hendrianto Suprapto, Widjojo Tesalonika Bani WIdjojo Suprapto Widjojo Suprapto Widjojo Suprapto Yonathan Palumian Yonathan Palumian Yunita Purwanto