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All Journal Katalogis Business Accounting Review At-Ta'lim : Media Informasi Pendidikan Islam Jurnal Fokus Manajemen Bisnis NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Proceeding of The International Conference on Economics and Business Sewagati: Jurnal Pengabdian Masyarakat Indonesia Gemilang: Jurnal Manajemen dan Akuntansi Info Abdi Cendekia Jurnal Publikasi Ilmu Manajemen E-JRM Bhinneka: Jurnal Bintang Pendidikan dan Bahasa Vitalitas Medis : Jurnal Kesehatan Dan Kedokteran International Journal of Economics and Management Sciences
Juniarti Juniarti
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Kepercayaan, Citra Merek, Kualitas Produk, Pelayanan Dan Resiko Terhadap Minat Beli Produk Fashion Di Shopee ( Studi Pada Konsumen Dinoyo Yang Pernah Berbelanja Online Di Shopee ) Juniarti Juniarti; Rois Arifin; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 13 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This Study Aims To Determine And Analyze The Relationship Between Trust, Brand Image, Product Quality, Service And Risk On Buying Interest In Fashion Products At Shopee. This Research Uses A Study Method On Consumers Of Dinoyo Malang City Where Data Is Obtained By Distributing Questionnaires To Consumers Of Dinoyo Malang City Which Are Selected By Purposive Sampling. Determination Of The Number Of Samples Using The Maholtra Formula And The Results Obtained Were 105 Respondents. The Analytical Method Used In This Research Is Instrument Test (Validity Test, Reliability), Normality Test, Classical Assumption Test (Multicollinearity Test, Heteroscedasticity Test), Multiple Linear Regression Analysis, Hypothesis Test (F Test And T Test), Determination Coefficient Test Processing The Data Using SPSS. The Results Of This Study Indicate That Trust, Brand Image, Product Quality, Service, And Risk Simultaneously Affect Buying Interest. Buying Interest, Service Partially Affects Buying Interest, Risk Partially Affects Buying Interest. Keywords: Trust, Brand Image, Quality, Service, Risk, Buying Interest 
Co-Authors Albertus Purwaka Alicia Putri Kharisma Candra Dewi Angeline Angeline Batubara, Tomi Widodo Catherine Catherine Dinesya Winarto Elizabeth Fiona Cahyadi Endah purnamasari Ferren Chandra Gracia Stefani Harliansyah Harliansyah Immanuel Jonathan Isti Prihatini Marcella Stevi Angelica Melissa Evelyn Wijaya Nasution, Sarifa Ulfa Natasha Kamtoso Ndaru Andri Damayanti Nisfal Putri Amalia Ocviarissa Rivera Olivia Shannen Paul Diman Petrus Poerwadi Pradini, Putri Rahmawati Rahmawati Rika Ferlianti Risdawati Djohan Rois Arifin Salamatun Asakdiyah Sherina Santoso Stanly Tejasukmana Syamsul Rizal Vania Sugiharto Varajna Ayu Tejalengkara Vincensius Purnomo Vincent Vincent Yenny Hutomo Yosephine Kurnia Anggita YURIKA YURIKA Zetary, Luriandra Nadhifa