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All Journal Gadjah Mada International Journal of Business Holistic Journal Of Management Research Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Alignment: Journal of Administration and Educational Management Jurnal Riset Entrepreneurship Abdimasku : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Journal of International Conference Proceedings Neo Journal of economy and social humanities Jurnal Manajemen dan Dinamika Bisnis Darma Sabha Cendekia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Diana Aqmala
Faculty Of Economics And Business, Universitas Dian Nuswantoro, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of International Conference Proceedings

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GREEBO: Sustainability Eco-Friendly Marketing as Shortcuts for SMEs to Compete in The 5.0 Society Era Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.2034

Abstract

Purpose: Improve business performance by implementing a eco-friendly marketing sustainability model to penetrate the international market in the 5.0 society era. Methodology: The research method is an exploratory qualitative approach by collecting data based on in-depth interviews with related informants. The sampling technique is purposive sampling, in which the main criteria are SMEs assisted by the Central Java Government. The research analysis flow is data collection, data reduction, data presentation, and concluding. Findings: The results show the "GREEBO" solution model can be implemented in two ways, including (1) education and increasing green marketing knowledge; (2) mentoring and business model development. Research Limitation: The research object only SMEs in several city, so it can’t generate the whole situation in province. Improving SMEs business performance through the government's online single submission programs, so another government can adopt the "GREEBO" model. Practical implications: Improving SMEs business performance through the government's online single submission programs, so another government can adopt the "GREEBO" model. Originality/value: Eco-friendly marketing is the answer to internationalization several obstacles of SMEs facing the 5.0 society era market dynamics.
Co-Authors Adilla Kustya Ulfa Agung Sedayu Ahmad Reza Anak Agung Istri Sri Wiadnyani Ariati Anomsari Aries Setiawan Awanis Linati Haziroh Dian Yustika Rini Elia Ardyan Guruh Taufan Hariyadi Ida Farida Lannita Febiyanti Mahmud Mahmud Mudinillah, Adam Mutiara Sapitri Ratna Wardani Rian Adi Suseno Rika Wijayani Rudi Kurniawan Suhita Whini Setyahuni Syamsul Arifin Tiara Apriliani TITO SURYAWIJAYA Vivi Gusfiani