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All Journal Gadjah Mada International Journal of Business Holistic Journal Of Management Research Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Alignment: Journal of Administration and Educational Management Jurnal Riset Entrepreneurship Abdimasku : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Journal of International Conference Proceedings Neo Journal of economy and social humanities Jurnal Manajemen dan Dinamika Bisnis Darma Sabha Cendekia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Diana Aqmala
Faculty Of Economics And Business, Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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GREEBO: Sustainability Eco-Friendly Marketing as Shortcuts for SMEs to Compete in The 5.0 Society Era Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.2034

Abstract

Purpose: Improve business performance by implementing a eco-friendly marketing sustainability model to penetrate the international market in the 5.0 society era. Methodology: The research method is an exploratory qualitative approach by collecting data based on in-depth interviews with related informants. The sampling technique is purposive sampling, in which the main criteria are SMEs assisted by the Central Java Government. The research analysis flow is data collection, data reduction, data presentation, and concluding. Findings: The results show the "GREEBO" solution model can be implemented in two ways, including (1) education and increasing green marketing knowledge; (2) mentoring and business model development. Research Limitation: The research object only SMEs in several city, so it can’t generate the whole situation in province. Improving SMEs business performance through the government's online single submission programs, so another government can adopt the "GREEBO" model. Practical implications: Improving SMEs business performance through the government's online single submission programs, so another government can adopt the "GREEBO" model. Originality/value: Eco-friendly marketing is the answer to internationalization several obstacles of SMEs facing the 5.0 society era market dynamics.
PENGARUH E-WOM, BRAND IMAGE, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA GRAB MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING Lannita Febiyanti; Diana Aqmala
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol 1, No 1 (2022): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.313 KB)

Abstract

ABSTRACTThis study aims to analyze the variabels of E-WOM, brand image, product quality, price perception on purchase decision with purchase intention as an intervening variabel on customers of Grab in Semarang. Data were collected by using Google Form questionnaire which is shared via WA, Twitter and Instagram of Semarang citizens who have used Grab at least 3 times, with a minimum age 17 of years old. Data were obtained by using purposive sampling method taken from 133 respondents using multiple linear regression and path analysis. The result showed that brand image, product quality and price perception variabel have a direct effect on purchase decision and purchase intention, E-WOM variabel only directly affect purchase intention and did not directly affect purchase decision, and purchase intention directly affect purchase decision.Keywords: E-WOM; Brand Image; Product Quality; Price Perception; Purchasing Decision; Buying InterestABSTRAKPenelitian ini bertujuan untuk menganalisis variabel E-WOM, brand image, kualitas produk dan persepsi harga terhadap keputusan pembelian melalui minat beli sebagai variabel intervening pada pengguna Grab di Semarang. Pengumpulan data dalam penelitian ini menggunakan kuesioner Google Form yang dibagikan melalui aplikasi WA, Twitter dan Instagram masyarakat Semarang yang pernah menggunakan Grab minimal 3 kali dengan umur minimal 17 tahun. Data tersebut diperoleh dengan metode purposive sampling dari 133 responden menggunakan analisis regresi berganda dan analisis jalur. Berdasarkan hasil penelitian diperoleh bahwa variabel brand image, kualitas produk dan persepsi harga berpengaruh langsung terhadap keputusan pembelian dan minat beli, pada variabel E-WOM hanya berpengaruh langsung pada variabel minat beli dan tidak berpengaruh langsung terhadap keputusan pembelian, serta variabel minat beli berpengaruh langsung terhadap keputusan pembelian.Kata Kunci: E-WOM; Brand Image; Kualitas Produk; Persepsi Harga; Keputusan Pembelian; Minat Beli
IMBRASM: INISIASI MODEL PENINGKATAN BRAND IMAGE BERBASIS SOSIAL MARKETING PADA UMKM KELAPA PARUT KOTA SEMARANG Ahmad Reza; E Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Riset Entrepreneurship Vol 6 No 1 (2023): (Edisi Pebruari) Volume 6, Nomor 1, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i1.5075

Abstract

Social marketing is one way for a company to improve its brand image to be better known among the public. Social marketing activities can be based on activities such as caring for the environment such as minimal waste generated from the business activities of an MSME or company. The purpose of this study is to identify more deeply the basis of social marketing, whether it can improve the brand image of the business or not, and with social marketing, the business can also provide benefits that have a good impact on the social environment of the community. This research was carried out using qualitative methods by conducting in-depth interviews with grated coconut business owners, consumers, and residents around the running grated coconut business environment, which in this study were taken from several Grated Coconut SMEs in Semarang City. The results of this study are in the form of a new social marketing model, namely (IMBRASM) as a basis for initiating MSME brand image enhancement or an effort to increase MSME awareness of the importance of running a business by taking into account environmental conditions. The contribution of this research is that the existence of the IMBRASM model will make it easier for Grated Coconut MSMEs to implement social marketing and can also be the beginning of the awareness process of MSME business actors on the importance of protecting the environment in running business operations.
MEMBANGUN EXCELLENCE SERVICE DAN HOSPITALITY MENUJU MASA DEPAN STIFAR YAYASAN PHARMASI SEMARANG YANG LEBIH BAIK Mahmud Mahmud; Diana Aqmala
Darma Sabha Cendekia Vol 2 No 1 (2020): Darma Sabha Cendekia - Agustus 2020
Publisher : Pasca Sarjana | Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.907 KB) | DOI: 10.20884/1.dsc.2020.2.1.2821

Abstract

Dalam dunia pendidikan, jasa adalah ‘produk’ utama yang ditawarkan oleh sebuah instansi pendidikan kepada pelanggannya (stakeholder). Sebuah organisasi dikatakan telah memberikan pelayanan prima bila pelayanan dan kualitas yang dimiliki telah sesuai dengan harapan dan kebutuhan stakeholder. Bentuk pelayanan prima yang diberikan bermacam-macam, misalnya kepedulian karyawan kepada pelanggan, kesediaan karyawan mengambil resiko untuk pelanggan, kesediaan karyawan memberi solusi terhadap masalah-masalah pelanggan di masa depan. Melaksanakan pelayanan prima menjadi semakin penting dalam berbagai lingkungan yang kompetitif. Dinamika meningkatkan kepuasan pelanggan internal maupun pelanggan eksternal menjadi semakin lebih kompleks. Meskipun ada tantangan yang cukup besar dalam memberikan layanan yang berkualitas tinggi, pelayanan di perguruan tinggi telah mengalami pergeseran bertahap agar tercapai kepuasan pelanggan internal. Pergururuan tinggi sudah banyak yang mempromosikan keunggulan layanan dan mendorong kolaborasi namun relatif kurangnya sistem penghargaan kinerja yang terkait masih menjadi penghalang utama untuk menarik dan mempertahankan karyawan yang terampil dan berpengalaman. Karyawan merupakan bagian dari aspek pelayanan yang berperan penting untuk meningkatkan kepuasan pelanggan. Salah satu faktor dapat yang meningkatkan keterampilan pelayanan karyawan adalah pelatihan. Tujuan dari diadakannya pelatihan ini adalah agar STIFAR Yayasan Pharmasi dapat memberikan pelayanan jasa pendidikan yang semakin baik dari waktu ke waktu agar mahasiswa maupun orang tua yang membiayai memperoleh kepuasan sesuai dengan ekspektasi yang diharapkan. Dengan terpenuhinya kepuasan konsumen yang ditunjang dari pemberian pelayanan secara prima akan memberikan dampak positif yang signifikan bagi masa depan STIFAR Yayasan Pharmasi baik dalam bertahan diindustri pendidikan sekolah tinggi, meningkatkan daya saing didalam industri, ataupun memperluas pangsa pasar sehingga secara tidak langsung akan menekan biaya operasional dalam sektor promosi. Apabila tujuan tersebut mampu tercapai maka akan menjadi hal dan pengalaman yang dapat dijadikan bekal untuk para karyawan STIFAR Yayasan Pharmasi agar semakin baik dalam memberikan pelayanan, sehingga merasa betah pula untuk bekerja diinstitusi tersebut.
Augmented Retail Marketing: Comprehending Customer Satisfaction by AR Marketing Media Tito Suryawijaya; Diana Aqmala
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.139

Abstract

This research aims to explore the role of Augmented Reality (AR) as a marketing medium in the context of the post-pandemic retail sector. This research adopts a quantitative approach using the SEM - PLS model. Data was obtained through an online survey using a Google Form-based questionnaire filled out by 100 respondents who had used the AR feature to purchase retail products more than twice. Research findings indicate that AR has great potential to increase customer satisfaction and influence consumer purchasing behavior in the post-pandemic retail sector. The implication of this research is that retail companies can utilize AR technology as an effective marketing tool to improve consumer experience, customer satisfaction and business growth. This research also contributes to the AR-based marketing literature, especially in the post-pandemic retail sector, which can be called "Augmented Retail Marketing". Thus, this research illustrates the important role of AR in shaping the future of retail marketing.
Dampak Pelatihan dan Pengembangan, Kepuasan Kerja, Kompensasi terhadap Retensi Karyawan Mutiara Sapitri; Agung Sedayu; Diana Aqmala; Adilla Kustya Ulfa
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 2 (2025): Alignment:Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i2.14789

Abstract

This study aims to analyze the influence of training and development, job satisfaction, and compensation on employee retention. The research employs a quantitative approach by distributing questionnaires as a data collection technique. The sampling method used is a census sampling technique, with a total of 87 respondents who are employees of PT Kuangyu Motors. The data analysis technique involves multiple linear regression analysis using IBM SPSS Statistics software. The results indicate that job satisfaction has a positive and significant effect on employee retention, whereas training and development, as well as compensation, do not have a significant impact on employee retention at PT Kuangyu Motors.  Keywords: Training And Development, Job Satisfaction, Compensation, Employee Retention
PENGARUH GREEN BRAND IMAGE, GREEN PERCEIVED VALUE, GREEN AWARENESS DAN GREEN KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN Tiara Apriliani; Diana Aqmala
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 1 (2021): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i1.141

Abstract

The purpose of green marketing is to see that there is a concern for the environment, not merely seeing profit as the only goal. This study aims to find out the effect of green brand image, green perception value, green awareness, and green knowledge on purchasing decisions. The sample used was 105 users of The Body Shop. The method of data analysis used multiple linear regression and used SPSS analysis tools. The results show that green brand image, green perception value, green awareness, and green knowledge have a positive effect on purchasing decisions.
User Generated Content, Firm Generated Content, Celebrity endorser terhadap Kepercayaan Merek pada overclaim Serum Azarine di TikTok Vivi Gusfiani; Diana Aqmala; Ariati Anomsari; Rudi Kurniawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8116

Abstract

This study aims to analyse the influence of User generated content (UGC), Firm generated content (FGC), and Celebrity endorser on brand trust with a case study of Azarine's OVERCLAIM Serum product on the TikTok platform. TikTok, as a social media with rapid growth, is a strategic place for companies to utilise creative content so that it can influence brand trust. The research method used is quantitative method. The population of this study were TikTok users and users of Azarine Niacinamide 10% + Dipotassium Glycyrrhizate Glorious Serum products. The sample used was 100 respondents. The sample technique used was purposive sampling which was obtained from distributing online questionnaires. The type of data used are primary and secondary data. The data collected will be analysed through IBM SPSS version 25.0. The results showed that user generated content has a positive and significant effect on brand trust, firm generated content has a significant positive effect on brand trust, and celebrity endorsers have a significant positive effect on brand trust.
Peningkatan Kualitas Layanan Driver ShopeeFood di Kota Semarang melalui Personal Value dan Kepuasan Kerja dengan Peran Organizational Citizenship Behavior sebagai Mediasi Satria Afif Naufal Pramudya; Awanis Linati Haziroh; Diana Aqmala; Aries Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11227

Abstract

This study was motivated by the suboptimal quality of ShopeeFood driver services in Semarang, particularly in terms of speed, responsiveness, and consistency of professionalism, amid fierce competition in the food delivery service industry, which indicates internal problems related to driver work behavior. This study aims to analyze the role of personal value and job satisfaction in improving the service quality of ShopeeFood drivers in Semarang City, with Organizational Citizenship Behavior (OCB) as a mediating variable. The study used a quantitative approach with purposive sampling of 120 active ShopeeFood drivers in Semarang City, data collection through a five-point Likert scale questionnaire, and analysis using Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS 4, which included outer model testing, inner model testing, and hypothesis testing. The results show that personal value does not have a significant direct effect on service quality but has a significant effect on OCB, while job satisfaction has a significant effect on both service quality and OCB. Furthermore, OCB has a significant effect on service quality and mediates the effect of personal value and job satisfaction on service quality, where OCB mediation makes the effect of personal value on service quality significant. These findings indicate that improving the service quality of ShopeeFood drivers is more effectively achieved by strengthening job satisfaction and OCB behavior, while personal value provides optimal contributions when manifested in voluntary behavior that supports service quality.
Co-Authors Adilla Kustya Ulfa Agung Sedayu Ahmad Reza Anak Agung Istri Sri Wiadnyani Ariati Anomsari Aries Setiawan Awanis Linati Haziroh Dian Yustika Rini Elia Ardyan Guruh Taufan Hariyadi Ida Farida Lannita Febiyanti Mahmud Mahmud Mudinillah, Adam Mutiara Sapitri Ratna Wardani Rian Adi Suseno Rika Wijayani Rudi Kurniawan Satria Afif Naufal Pramudya Suhita Whini Setyahuni Syamsul Arifin Tiara Apriliani TITO SURYAWIJAYA Vivi Gusfiani