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All Journal Ilmiah Manajemen Bisnis Bernas Agrin : Jurnal Penelitian Pertanian Primanomics : Jurnal Ekonomi & Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Saparso Saparso
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Effect of Service Quality, Learning Quality, and Promotion Strategy on Parents' Decisions in Choosing ABC Primary Schools Soegeng Wahyoedi; Saparso Saparso; Melitina Tecoalu; Hery Winoto Tj
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1701

Abstract

To survive in the competition, educational institutions must maintain the quality both in terms of the teaching staff used and in terms of the learning provided to students. This study examines the effect of service quality, learning quality, and promotion strategies on parents' decisions in choosing primary schools for their children. Purposive sampling technique was used in the data collection process, where the respondents were the parents of students from ABC primary school as many as 100 respondents. The test results show that the quality of the teaching staff, the quality of the learning methods used, and the school's promotion strategies are essential aspects that parents consider in determining the primary school for their children. 
Co-Authors Adrie Frans Assa B. Setiadi DIAN LESTARI Dj. Shiddieq Fajrin Pramana Putra Hery Winoto TJ Jesfer Jesfer Kezia Raharjo Gunawan Khavid Faozi Melitina Tecoalu Robert Kristaung Se Cin Slamet Rohadi Suparto Soegeng Wahyoedi Sri Setyaningsih Tohari Tohari Trisna Wijaya