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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Penelitian Tanaman Industri JURNAL RELASI STIE MANDALA JEMBER Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) UNEJ e-Proceeding JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Agribest Jurnal Penelitian Tanaman Industri (Littri) Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Pengabdian Masyarakat (ABDIRA) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Relasi : Jurnal Ekonomi KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Agustina, Titin
PS Agribisnis, Universitas Jember
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Loss–Gain Framing Effects on Maize Farmers’ Contract Farming Decisions for Enhancing Farm Economic Sustainability Rizky Yanuarti; Yuli Hariyati; Orawan Srisompun; Agus Supriono; Ebban Bagus Kuntadi; Ati Kusmiati; Titin Agustina; Suwali Suwali
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 10 No 1 (2026): MARCH
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v10i1.7424

Abstract

Maize is a strategic food commodity in Indonesia, yet smallholder farmers remain vulnerable to high price volatility and market uncertainty that threaten the economic sustainability of farm enterprises. Contract farming has been promoted as a mechanism to stabilize income and strengthen farmers’ market access, but participation remains uneven and may depend not only on structural factors but also on how contract benefits and risks are communicated. This study aims to examine how loss–gain framing affects maize farmers’ intentions to participate in contract farming and to identify the key determinants of actual participation. A quantitative survey was conducted with 120 maize farmers in Jelbuk Subdistrict, Jember Regency, East Java, selected through purposive sampling to represent both contract and independent farmers. Farmers evaluated contract messages framed as potential gains or potential losses using a five-point Likert scale, and differences in responses were assessed using paired non-parametric tests. Binary logistic regression was then applied to explain farmers’ contract participation decisions. The results show that gain-framed messages generated higher intention scores than loss-framed messages across both farmer groups, indicating that benefit-oriented communication is more persuasive. However, participation decisions were more closely associated with farm size, profitability, age, and education than with framing responses alone. These findings suggest that effective contract farming expansion requires both supportive economic conditions and communication strategies emphasizing tangible benefits to enhance farm economic sustainability.
Co-Authors Afdila Syifa'atus Shofi Agus Supriono Anik Suwandari Antika Fahriatul Fauziah Ati Kusmiati Aziz Surahman Devyana Dwi Ratnasari Dhevischa Alamanda Iriyanto Dian Siska Safitri Dinda Dara Ardila Ebban Bagus Kuntadi Evita Soleha Hani Firdah Zaeniyah Hapsari, Triana Dewi Imam Syafi'i Intan Karina Mutiara Luluk Rofiqoh M. Hilman Nur Farodis Miftakhul Jannah Mohammad Rondhi Muhammad Rosyid Mutiara Balquis Pamuji Mutiara Ria Despita Maharani Nanang Tri Haryadi Nihliatun Ni'mah Orawan Srisompun Puspaningrum, Diah Rahma Mar’atus Sholikhah Rara Winda Apriliana Dzakiyyah Ratnasari, Devyana Dwi Reza Oktavianus Rofika Fitrah Rofiqoh, Luluk Roh Mayana Girsang Rokhani, Rokhani Rudi Hartadi Sandra Nurmeiswara Putri Subekti, Sri Suwali Suwali Tafvian Devara Efendy Yanuarti, Rizky Yoga Yuniadi Yuli Hariyati Yuli Hariyati