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All Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Journal of Applied Management Research Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Islamic Economics Lariba Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Islamic economics Perspectives (JIEP)
Sufiana Noor
Institut Agama Islam Negeri Kudus
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Journal of Applied Management Research

 1 
Gen-Z Consumer Behavior: What Factors are Affecting Repurchase Intention of Online Ticket Reservation? Mira Meilia Marka; Sufiana Noor
Journal of Applied Management Research Vol 3, No 1 (2023)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v3i1.1579

Abstract

This study analyzes how to increase repurchase intention of online transportation ticket ordering platform. Respondents are Gen-Z who were born in 1996 – 2007. The research sample is 105 people. Primary data sourced from questionnaires serves as a data source. Data analysis used the SMARTPLS program. the results of this research states that the perception of benefits builds trust. Higher consumer trust will create purchase intention. There is no influence of Security toward Repurchase Intention. Consumer trust is formed from perceived usefulness and security felt by consumers. trust can mediate the relationship between perceived usefulness and repurchase intention as a partial mediation. The relationship between security and repurchase intention can be mediated by full trust (full mediation).
Gen-Z Consumer Behavior: What Factors are Affecting Repurchase Intention of Online Ticket Reservation? Marka, Mira Meilia; Noor, Sufiana
Journal of Applied Management Research Vol. 3 No. 1 (2023)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v3i1.1579

Abstract

This study analyzes how to increase repurchase intention of online transportation ticket ordering platform. Respondents are Gen-Z who were born in 1996 – 2007. The research sample is 105 people. Primary data sourced from questionnaires serves as a data source. Data analysis used the SMARTPLS program. the results of this research states that the perception of benefits builds trust. Higher consumer trust will create purchase intention. There is no influence of Security toward Repurchase Intention. Consumer trust is formed from perceived usefulness and security felt by consumers. trust can mediate the relationship between perceived usefulness and repurchase intention as a partial mediation. The relationship between security and repurchase intention can be mediated by full trust (full mediation).
Co-Authors Ahmad Febrizan Akrom, Luqi Zidan Shofi Amalia, Eka Nurul Andni, Riyan Anggraini, Devy Dwi Bintang, Yasmin Mutiara Farcha, Iddiya Fatmawati Fatmawati Fatmawati, Fatmawati Fitri Rahmawati Hamzah Said Romdhoni Ibadillah, M. Nashuikhul Irsad Andriyanto, Irsad Kharis Fadlullah Hana Kirom, Cihwanul M. Ghozinul Asror Mahesa Syahrial, sultan Masfufatul Lailiyah Mira Meilia Marka Moh. Nurul Qomar Mushoffa Najih Putri, Resti Astuti Misatun Rizka Ulima Qotrunnida Rizki Nur Wijayanti Rizky Putri Ramadhani Sari, Putri Nabela Sintiya Ulfah Mey Lida Vicky Mailani Widya Astuty Zunita Zahrotur Rohmah