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Journal : Journal of Business and Management

Strategic Decision Making for Family Business's Survivability; Case of CV Karya Agung Nuswantoro, Bangun; Hermawan, Pri
Journal of Business and Management Vol 4, No 4 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract- Most businesses have a common goal, which is to maximize shareholder wealth. The profit earned by the company will surely increase the shareholder wealth. As a service business which rely on government projects, the orders from the government will continue to decrease with the uncertainty about the number and value of projects to be implemented by the government and the emergence of new competitors. For that reasons, business strategy is necessary for the family business like the object of this study, CV Karya Agung to survive in the competition. This research is intended to provide recommendations in the best business strategy  for the business’s survivability and development of the business.This study began in October 2014 until June 2015. Data collection is done by interview periodically with some key staff in the CV. Karya Agung. From the interview, the obtained data is used to perform business strategy formulation and the data about estimation amount of investment and the estimated profit from each alternatives is used to choose which alternatives is the best using decision tree tools. In the end the output of decision tree is tested by sensitivity analysis how sensitive is the chosen alternative.The results from this research is alternative about expanding business area to Malang city by renting the office. Compared with other alternatives in the given limit time of 1-year period, the other formulated alternatives  could not provide more profit than expansion to Malang with renting the office alternatives.In conclusion, researcher provided recommendations for CV Karya Agung to do the expand business operations in Malang area by renting the office in order to obtain more business opportunities and more profits so that their business can survive in the competition. Keywords: Family Business, Decision Making, Business Strategy, Consultant of Construction, Survivability
PAIRED DIFFERENCE ANALYSIS OF STARTUP BUSINESS NEGOTIATION: STATED & IN-PRACTICE STRATEGY Syujana, Alvin; Hermawan, Pri
Journal of Business and Management Vol 7, No 1 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. The need to understanding and possessing negotiation is very important since it is every day process involving future of the orgsanization. Meanwhile, it is become more important to startup, as an enterprise unit who have characteristic of small team of professionals that hold autnomy authority. In this study, it asked what strategy between those they stated, which consist soft & hard, and integrative. However, a good negotiator should able to implement the strategy to deliver a desirable outcome. Therefore, an issue to measure consistency of stated and in-practice strategy is raised. Two questions is developed: is there a difference between stated & in-practice negotiation strategy and if difference is exist what is the direction. A model of measurement is developed consist of 24 pairs consist of each strategy in negotiation dimension. The research indicate 11 out of 24 pairs have evidence of difference and 7 out of 8 integrative pairs indicate the strategy less likely than what expected. Meanwhile, 4 rest soft & hard pairs with difference shows positive direction. The result of this research indicate an overconfident and innability to perform integrative strategy existing in the sample and many respondent of the sample doesn’t recognize what integrative negotiation is. Keywords:  Distributive, Integrative, Negotiation Strategy, Paired Difference Test, Startup Business,Â