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Analysis Of Variables Affecting Lecturer Performance Hidayah, Tamriatin; Sulaksono, Hary
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 3 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.13025

Abstract

This study aims to analyze the influence of psychological contracts, person-organizational fit, and learning agility on lecturer performance. The study was conducted at the Mandala Institute of Technology and Science. The sample was taken from all permanent lecturers. The data analysis method used was multiple linear regression. The results obtained show that: (1) psychological contracts partially influence lecturer performance, (2) person-organizational fit partially influences lecturer performance, (3) learning agility partially influences lecturer performance, and (4) simultaneously, the variables of psychological contracts, person-organizational fit, and learning agility influence lecturer performance.
Strategi Pemasaran Politik Partai Golkar Dalam Pemenangan Pasangan Rahmad Pada Pilkada Bondowoso 2024 Firmansyah, Muhammad Rizal Bintang; Widagdo, Suwignyo; Hidayah, Tamriatin
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The purpose of this study is to analyze the political marketing strategy of the Golkar Party in winning the candidate pair Ra Hamid and Ra As'ad (RAHMAD) in the 2024 Bondowoso Pilkada. This research uses a qualitative method with a case study approach. Data were collected through in-depth interviews, observation, and documentation. The results showed that the Golkar Party successfully implemented an integrated strategy of push, pull, and pass marketing. Key success factors include the repositioning of the candidate's religious-intellectual image, a "no-dowry" (tanpa mahar) political policy, and the utilization of Islamic boarding school (pesantren) networks as a local power base. The humanistic and digitalized communication strategy played a crucial role in reaching voters across generations.