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All Journal Jurnal Teknik Elektro Journal of Aquaculture Science Jurnal Ilmu Teknik dan Komputer JIIP (Jurnal Ilmiah Ilmu Pendidikan) Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Qonun Jurnal Hukum Islam dan Perundang-Undangan Management Research Studies Journal Innovative: Journal Of Social Science Research Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Pengabdian Masyarakat
Aris Hidayat
Jurusan Teknik Elektro, Fakultas Teknik, Universitas Negeri Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PELATIHAN DIGITAL MARKETING UNTUK OPTIMALISASI PEMASARAN  DAN PROMOSI  PADA PKK RW 006 KELURAHAN CIBUBUR Astuti, Dewi; Ramadhayanti, Ana; Ariawan, Joko; Hidayat, Aris
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 7 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/1jyyfs69

Abstract

Permasalahan yang dihadapi PKK RW 006 dalam pengelolaan usaha dan pemasaran adalah kurangnya strategi pemasaran serta dukungan media pemasaran. Pemasaran yang dilakukan PKK RW 006 masih bersifat konvensional yaitu memasarkan produk secara langsung pada konsumen tanpa memanfaatkan teknologi informasi. Solusi dan alternatif pemecahan masalah yang dihadapi dalam meningkatkan kemampuan manajemen terutama dalam hal pemasaran online melalui digital marketing. Adapun hasil Kelompok  PKK RW 006 menyadari pentingnya peran kelompok dalam dalam memajukan usaha terutama pemanfaatan teknologi informasi untuk perluasan pasar, memiliki akun untuk digital marketing dan menguasai teknik fotografi. Dalam rangka Pengenalan Branding Produk Dan Digital Marketing Dengan Menggunkan  PKK RW 006 Kelurahan Cibubur Pelaksanaan Pengabdian Masyarakat  ini difokuskan kepada para UMKM yang ada di PKK RW 006 Kelurahan Cibubur, kota  jakarta timur daerah khusus ibu kota jakarta 13930, berinisiatif untuk menjadi mentor dalam budidaya ikan lele yang diharapkan dapat mensejahterakan masyarakat. Melihat peluang terhadap UMKM dan sumber daya manusia yang dimiliki, maka kegiatan ini dimaksudkan untuk membantu PKK RW 006 Kelurahan Cibubur agar dapat menjadi mentor yang baik dan bermanfaat bagi Mayarakat PKK RW 006 Kelurahan Cibubur memberikan pendampingan demi meningkatkan kinerja UMKM setempat.Untuk target luaran yang dicapai dalam pengabdian masyarakt ini adalah publikasi press release di media bsi news online.
ANALISIS LAPORAN KEUANGAN UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN TELEKOMUNIKASI Apriani, Mia; Lestari, Nurlaela Eva Puji; Hidayat, Aris
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 2 No. 2 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2023
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v2i2.4628

Abstract

The rapid growth of the telecommunications industry and fierce competition make assessing the financial performance of telecommunications companies increasingly important. This study analyzes the financial performance of telecommunications companies listed on the Indonesia Stock Exchange (IDX) in the period 2018-2022 with a special focus on liquidity ratio analysis. The purpose of this study is to identify companies that have optimal financial performance and understand the development of their financial position. A descriptive quantitative non-statistical approach was applied to this study. Financial data from five telecommunication companies listed on the IDX were collected and analyzed to assess liquidity performance during the study period. The results showed PT Telkom Indonesia (Persero) Tbk had the best liquidity performance with an increase in cash and cash equivalents from 2018 to 2022. However, other companies experience fluctuations in liquidity ratios. To improve liquidity performance, these companies need to optimize the use of current assets, monitor current debt, and improve the cash cycle. This research provides an overview of the financial performance of telecommunications companies on the IDX and can be used by investors in making investment decisions. PT Telkom Indonesia (Persero) Tbk shows the best liquidity performance, while other companies need to improve their liquidity performance.
Digitalisasi Korporasi: Penggunaan Augmented Reality Dalam Manajemen Sumber Daya Manusia Herawati, Niken; Hidayat, Aris; Astuti, Dewi; Warpindyastuti, Lady Diana
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Tujuan penelitian ini adalah mendiskripsikan kebutuhan pengelolaan sumber daya manusia pada era kini. Perubahan ini telah menyebabkan periode saat ini dicirikan sebagai "era digital". Teknologi digital juga memainkan peran yang semakin penting dalam kehidupan karyawan dan HRM, yang tampaknya terpengaruh dalam berbagai cara. Penelitian ini merekomendasikan agar MSDM sektor publik mengadopsi pendekatan proaktif dalam menghadapi kemajuan kecerdasan buatan. Hal ini melibatkan peningkatan kapasitas MSDM melalui pelatihan dan pengembangan keterampilan yang relevan dengan AI. Selain itu, diperlukan kebijakan yang mengatur penggunaan dan pengelolaan AI di sektor publik, termasuk kerangka kerja etika yang jelas. Kesimpulannya, MSDM sektor publik perlu mengenali potensi dan tantangan yang dibawa oleh kemajuan kecerdasan buatan. Dengan pendekatan yang tepat, organisasi sektor publik dapat memanfaatkan AI untuk meningkatkan kinerja dan memberikan layanan yang lebih baik kepada publik. Namun, penting untuk dicatat bahwa implementasi AI harus didasarkan pada nilai-nilai etika dan mempertimbangkan
Less Contact Economy Through Digital Marketing In The MSME Industry Warpindyastuty, Lady Diana; Herawati, Niken; Hidayat, Aris; Syahrial Addin4, SyahrialSyahrial Addin4
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11949

Abstract

Realitas aktual perekonomian Indonesia saat ini, salah satunya adalah rendahnya daya beli akibat pasca pandemi COVID-19. Ketika pemasaran tradisional memerlukan interaksi fisik sebagai wujud aktivitas ekonomi, maka pada masa pandemi interaksi fisik sangat terbatas, itupun harus memperhatikan protokol kesehatan dengan cermat. Di sisi lain, harus diakui bahwa industri UMKM menjadi salah satu sektor ekonomi yang terdampak pandemi, meski sebenarnya sektor tersebut mampu bertahan dalam suasana krisis. Pemasaran produk industri UMKM cenderung konvensional, sehingga masa pandemi dirasa menjadi penghambat proses bisnis yang aktif dan dinamis di industri tersebut. Strategi keluar harus disusun agar aktivitas perekonomian khususnya di sektor UMKM secara bertahap dapat kembali normal dan diharapkan tumbuh pesat. Salah satu caranya adalah dengan menerapkan less contact economy, dimana transaksi ekonomi tidak lagi dilakukan dengan interaksi fisik yang masif dan intens, melainkan dengan wahana yang dimediasi oleh instrumen teknologi. Kata Kunci : Less Contact Economy, Pemasaran Digital, Industri UMKM
INCREASING CUSTOMER LOYALTY THROUGH FACILITY AND SERVICE Suwarsito, Suwarsito; Hidayat, Aris; Herawati, Niken
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 2 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explain the influence of variable quality service and satisfaction towards customer loyalty Wuzzy Net in Pabuaran. The method of collecting data in this study uses survey methods through questionnaires. Based on the results of this research analysis, indicating that the facility significantly affects the loyalty of customers, shown from the value of test significance t = 0.000 smaller than α = 0.05 with regression coefficient = 2,527. Service quality significantly affects customer loyalty is demonstrated with a test significance value of T = 0.000 smaller than α = 0.05. The quality of service and the simultaneous satisfaction have significant effect on customer loyalty, shown from the value of test significance F = 0.000 smaller than α = 0.05 and are able to have contributions to customer loyalty variables of 0504 or 51.7%. The remaining 48.3% are influenced by other variables not analyzed in this study.
The Effect of Service Quality and Educational Infrastructure on Student Satisfaction At MTs An-Nizhomiyah Depok Septi, Ade; Hidayat, Aris
Management Research Studies Journal Vol. 5 No. 2 (2024): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v5i2.716

Abstract

This study discusses the Influence of Service Quality and Educational Infrastructure on Student Satisfaction at MTs An-Nizhomiyah. By using a quantitative method with data obtained by giving a questionnaire to 74 students as respondents. This study aims to find out simultaneously whether the quality of services and the education market affect student satisfaction. The hypothesis carried out is that it is suspected that there is an influence of the quality of service and educational infrastructure on the satisfaction of MTs An-Nizhomiyah students. By using the SPSS analysis test tool, the value in the Model Summary table with an R value of 0.746 was obtained, which means that it shows a strong relationship between service quality and educational infrastructure on student satisfaction. R square is a coefficient of determination that shows the percentage of influence of service quality and educational infrastructure on student satisfaction. The R square value of 0.557 shows that the influence of the quality of educational services and infrastructure together (simultaneously) on student satisfaction. The regression equation formed Y = 6.332 + 0.700 X1 + 0.133 X2 is a positive sign meaning that if the quality of service (X1) and Educational Infrastructure (X2) are improved, it can increase student satisfaction at MTs An-Nizhomiyah (Y).
Pengaruh Kualitas Pelayanan dan Prasarana Pendidikan Terhadap Kepuasan Peserta Didik Pada MTs An-Nizhomiyah septi, ade; Hidayat, Aris
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 6 No 1 (2024): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/tribisnis.v6i1.398

Abstract

This study discusses the Effect of Service Quality and Educational Infrastructure on Student Satisfaction at MTs An-Nizhomiyah. Using quantitative methods with data obtained by giving questionnaires to 74 learners as respondents. This study aims to determine simultaneously whether the quality of service and the education market affect student satisfaction. The hypothesis carried out is that it is suspected that there is an influence on the quality of educational services and infrastructure on the satisfaction of MTs An-Nizhomiyah students. By using the SPSS analysis test tool, the value in the Model Summary table obtained an R value of 0.746, meaning that it shows a strong relationship between the quality of service and educational infrastructure to student satisfaction. R square is a coefficient of determination that shows the percentage of influence of service quality and educational infrastructure on student satisfaction. The R square value of 0.557 shows that the influence of the quality of educational services and infrastructure together (simultaneously) on student satisfaction. The regression equation formed Y = 6.332 + 0.700 X1 + 0.133 X2 a positive sign means that if the quality of service (X1) and Educational Infrastructure (X2) is improved, it can increase student satisfaction in MTs An-Nizhomiyah (Y).
The Effect of Work Environment and Work Motivation on Employee Performance at PT Mitra Tours and Travel rusvianti, erika; Hidayat, Aris
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 6 No 1 (2024): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/tribisnis.v6i1.399

Abstract

In an organization, human resources are assets that need to be maximized efficiently and effectively in order to produce optimal performance. To achieve these goals, an organization must pay attention to every environment and work motivation of employees. Because with a pleasant work environment, employees will work more enthusiastically to achieve better performance. And the existence of work motivation can encourage every employee to work hard in doing a job in an effort to achieve a company goal. This study aims to find out the extent of the influence of work environment variables and work motivation on the performance of employees of PT Mitra Tours and Travel. The research method used was in the form of a questionnaire or questionnaire as data collection, using a simple random sampling technique with the slovin formula, a sample of 108 respondents was obtained. Using multiple linear regression analysis, all independent variables, namely the work environment and work motivation, have a simultaneous effect on the dependent variable, namely employee performance. The test results are evidenced by F calculation 77.644 > F table 3.08 with a significance value of 0.000 < 0.05 can be concluded that Ha is accepted and H0 is rejected. And according to the simultaneous determination coefficient test, it is known that the R square value is 0.597 or 59.7%, so it can be concluded that the variables of work environment (X1) and work motivation (X2) have a contribution to employee performance (Y) of 59.7%.
Analysis Of The Influence Of Awards and Motivation On Employee Performance At PT. CHJRED Septiyani, Maya; Hidayat, Aris
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 6 No 1 (2024): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/tribisnis.v6i1.405

Abstract

PT. CHJRED, this company is engaged in the property sector, it is selling of apartments in West Jakarta. The purpose of writing is to find out that awards and motivation together have an influence on the performance of PT. CHJRED. The method used is kuantitative statistics with the method of collecting interview data and distributing questionnaires through Gforms to all employees. There was an effect on the independent variable of the award (X1) which didn’t have a positive effect on employee performance, the results of the t-test were calculated as 1.594<2.01174 (H0 accepted and Ha rejected). Meanwhile, the independent variable (X2) has a positive effect on the performance of employees of PT. CHJRED. The results of the t-test count were 7.232>2.01174 (H0 was rejected and Ha was accepted). In the f-test, two variables had an impact on this study, which was seen from the results of 57.593>3.20, that the independent variables of reward (X1) and motivation (X2) simultaneously had a significant effect on the dependent employee performance variable (Y) at PT. CHJRED or H0 was rejected and Ha was accepted. The X1 variable has no effect because employees are not satisfied with the awards given by the company, but employees continue to be motivated to improve their performance, this states that the X2 variable has a positive effect on employee performance. Keywords: awards, motivation and performance.
Co-Authors . Suwarsito Ach. Khumaidi Ana Ramadhayanti Apriani, Mia Boyratan, Asadul Usud Dewi Astuti Joko Ariawan Lady Diana Warpindyastuti M. Harlanu, M. Niken Herawati Nurlaela Eva Puji Lestari, Nurlaela Eva Puji rusvianti, erika Said Sunardiyo Sediyanto, Sediyanto Septi, Ade Septiyani, Maya Syahrial Addin4, SyahrialSyahrial Addin4 Warpindyastuty, Lady Diana