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All Journal Jurnal Tanaman Industri dan Penyegar Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal AGROSAINS dan TEKNOLOGI TRIHAYU: Jurnal Pendidikan Ke-SD-an Buletin Ilmiah Litbang Perdagangan JURNAL AGRIBISAINS Gorontalo Development Review Jurnal Bisnis Tani Journal of Agri Socio Economics and Business MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Ahniasari Rosianawati
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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DEVELOPMENT FEASIBILITY OF CRACKER MSMEs IN BOGOR CITY (Case Study : Simping Beras Kencur Teteh Sari Business) Pandu Ahmad Ihsan Rabbani; Nia Rosiana
Journal of Agri Socio Economics and Business Vol 4, No 1 (2022)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.4.1.1-16

Abstract

The Biopharma plant processing business has great potential, especially in this pandemic. Cutcherry is a biopharmaceutical plant that has many health benefits. Teteh Sari is a cutcherry cracker business with a development plan in the form of house building production and procurement of production machinery and equipment. This research was conducted to analyze the feasibility of the development plan for the Teteh Sari cutcherry cracker business, which will be carried out. Feasibility analysis includes non-financial and financial aspects. As a result of the non-financial aspect, the business development plan is feasible to run based on the feasibility score for each non-financial aspect above 50 percent. The analysis of the financial aspect results obtained an NPV value of IDR 220.345.204, an IRR of 80,42 percent, a Net B/C of 6,44, and a Payback Period of 2,85 years; the business development plan is financially feasible because it passes the eligibility criteria. The switching value analysis shows that the business is sensitive to a decrease in the amount of production.
PREFERENSI KONSUMEN DALAM MENGONSUMSI PRODUK NUGGET OLAHAN AMPAS TAHU DI BOGOR DAN IMPLIKASINYA TERHADAP STRATEGI PEMASARAN (STUDI KASUS PRODUK NUGGET OKARA) Yuli Sugiarti; Nia Rosiana
Jurnal Bisnis Tani Vol 6, No 1 (2020): Jurnal Bisnis Tani April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v6i1.3154

Abstract

Okara nugget is a new product that still on introducing stage, therefore it needs adjustments toward consumer preferences in order to fit its marketing target. This research is proposed to describe the characteristics of Okara nugget's Consumers and to know the consumer preferences towards nugget products based on the attribute importance level that considered in the nugget product buying process, in order to increase the marketing. The characteristic of Okara Nugget's consumers is dominated by women who are 18-25 years old and not married yet. The consumers buy the product based on their desire and attain the information from their friends. The consumers prefer nugget from other product brands than the Okara nugget. According to multi-attribute Fishbein analysis, the attribute which has highest importance evaluation score is taste attribute. The other brands of nugget product attain the highest behavior score on the attribute that is appropriate, meanwhile Okara nugget attains the highest score at the price attribute. Taste quality needs to be upgraded before the Okara nugget producer try to do other upgrading steps. The price needs to be consistent in order to maintain the willingness to buy of its consumers.
Integrasi Pasar Vertikal Gula Tebu (sugar cane) di Provinsi Lampung Nia Rosiana
Jurnal Bisnis Tani Vol 2, No 1 (2016): Jurnal Bisnis Tani April 2016
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.21 KB) | DOI: 10.35308/jbt.v2i1.529

Abstract

Provinsi Lampung is the one of centers sugar cane smallholders with productivity levels reached 5.845 tons/ha. In addition, the level of production reached 67 047 tons and a total area of 11 471 ha crop yield (Disbun Lampung, 2014). The price of sugar cane which tends to fluctuate due to changes in supply-demand in domestic and world price of sugar cane. Fluctuations in the world price of sugar cane impact on sugar cane price change the consumer level in Lampung Province. However, such price changes are transmition up to the level of manufacturers. This article examines how quickly such price changes can be responded by each institution marketing through the analysis of the integration of vertical market results showed that the change in consumer prices at the earlier time was not transmitted properly to the hands of the manufacturer ( farmers) at this time. This resulted in farmers who did not accept the change in the price of sugar at consumer level. Farmers tend as recipients price (price taker) and is not affected by the reference market or local markets. Elasticity results show that most agencies respond quickly to changes in consumer prices that distributors and wholesalers.
COMPETITIVENESS ANALYSIS OF ROBUSTA COFFEE IN PAMIJAHAN DISTRICT, BOGOR REGENCY WEST JAVA Muhammad Rizal Amri; Nia Rosiana
Journal of Agri Socio Economics and Business Vol. 4 No. 02 (2022)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.04.2.81-94

Abstract

One of the plantation commodities, which is Indonesia's leading export commodity is coffee. Increasing competition among competitors has an impact on the level of coffee competitiveness. The existence of government policies related to the elimination of Registered Coffee Exporters (ETK) need to be studied because it will impact coffee competitiveness. This study aims to analyze comparative and competitive advantages and the impact of government policies on the competitiveness of robusta coffee farming in Pamijahan District, Bogor Regency. The purposive sampling method was used to collect data through questionnaires to robusta coffee farmers. Competitiveness analysis uses the Policy Analysis Matrix (PAM) method. The results showed that robusta coffee farming in Pamijahan District had a comparative advantage, namely DRC obtained 0.05 and competitive advantage with PCR value obtained 0.05. The overall impact of the ETK elimination policy has a positive impact on farmers on inputs, outputs, and inputs-outputs.
Leading Commodities for Food Subsectors Istiqomah Dunggio; Suharno Suharno; Nia Rosiana
Gorontalo Development Review Volume 6 Nomor 1 April 2023
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/golder.v0i0.2675

Abstract

Based on constant prices, the agricultural sector's GRDP growth rate trends to decline between 2018 and 2020. Given the various commodities that have been developed in Gorontalo Regency's agricultural sector, particularly in the food sub-sector, it is hoped that there will soon be superior commodities that are well developed and can positively affect the region's economic growth, particularly in the agricultural sector, particularly in the food sub-sector. The goal of this study was to use LQ (Location Quotient) and SSA (Shift Share Analysis)  analysis tools to identify basic and non-basic commodities in the food sub-sector of Gorontalo Regency, identify commodities belonging to progressive growth, and identify the leading commodities in the food sub-sector of Gorontalo Regency. According to the analysis's findings, rice, corn, and soybeans were the three most important fundamental commodities in the Gorontalo Regency's food sub-sector. Corn, rice, and soybeans were among the agricultural products in the Gorontalo Regency that were categorized as having advanced or progressive development. According to the findings of the LQ and SSA analysis summarized, corn, rice, and soybeans are the top three commodities in the Gorontalo Regency
Analisis Daya Saing Kopi Indonesia dalam Menghadapi Perdagangan Kopi Dunia Silvi Amanda; Nia Rosiana
Forum Agribisnis Vol 13 No 1 (2023): FA VOL 13 NO 1 MARET 2023
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.13.1.1-11

Abstract

Indonesia is the fourth largest coffee producer in the world after Brazil, Vietnam and Colombia. However, in the period 2018-2021 the value of Indonesian coffee exports decreased in line with the low volume of Indonesian coffee exports that year when compared to the previous period so that Indonesia's position fell from fourth to fifth as a coffee exporter in the world. Therefore, it is necessary to conduct research that aims to analyze the competitiveness of Indonesian coffee in the period 2011-2021 using the Revealed Comparative Advantage (RCA) analysis, Dynamic Revealed Comparative Advantage (DRCA), and Trade Specialization Index (ISP). The results showed that there was a decline in the competitiveness of Indonesian coffee in the international market, even though Indonesia is currently at the maturity stage. One of the efforts to respond to this problem is to strengthen the development of Indonesian coffee agribusiness which is integrated and collaborates with each other between its subsystems by paying special attention to coffee farmers.
Determinan yang Memengaruhi Pemilihan Saluran Pemasaran Bunga Potong Krisan di Kabupaten Cianjur Wisnu Ardi Pratama; Rita Nurmalina; Nia Rosiana
Forum Agribisnis Vol 13 No 1 (2023): FA VOL 13 NO 1 MARET 2023
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.13.1.86-94

Abstract

Chrysanthemum is one of the main commodities in Cianjur Regency with 52% of the total chrysanthemum production in West Java Province. This study aims to analyze the determinants that influence the choice of marketing channels for chrysanthemum farmers in Cianjur Regency. Farmers have two choices of marketing channels to distribute their chrysanthemum cut flowers to final consumers, namely through collectors and also through wholesalers in Rawabelong Market. The most efficient marketing channel is channel 2, where farmers sell to wholesalers in the swamp belong before finally selling to the final consumers. The channel most chosen by farmers is channel 1, in which farmers sell their chrysanthemum cut flowers to the collectors and then from the collectors they sell them to wholesalers in Rawabelong Market, before being received by the final consumers. Respondents in this study were chrysanthemum cut flower farmers in two central districts, namely Cugenang District and Sukaresmi District, with a total of 60 farmers. This research was analyzed using binary logistic regression analysis by setting efficient marketing channels as the reference variable. The results of this study indicate that there are 6 factors that influence the choice of marketing channels, namely age (-), education (+), sales volume (+), price per bundle (+), capital bond (-) and transportation costs (+). Farmers prefer to sell to collectors (channel 1) because of the attachment of capital to collectors due to the lack of capital owned by farmers. Another factor is that as they get older, farmers tend to choose inefficient channels. In addition, the increasing length of education, sales volume, bond price, and transportation costs incurred, farmers tend to choose the efficient channel (channel 2). This research has policy implications for the regional government, especially the Cianjur Regency Agriculture Service, so that they can provide capital assistance in the form of seeds, fertilizers and financial so that farmers do not depend on village collectors for capital.
Sistem Pemasaran Beras Di Kabupaten Landak, Provinsi Kalimantan Barat Fera Wahyuni; Ratna Winandi Asmarantaka; Nia Rosiana
Forum Agribisnis Vol 13 No 2 (2023): FA VOL 13 NO 2 SEPTEMBER 2023
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.13.2.203-217

Abstract

Landak regency has potential to develop rice with productivity surplus 52.296 tons. Increased production must be balanced with the right marketing system so the farmer and seller could gain better profit level. This study aims to analyze channel, function and the operational efficiency (marketing margin, farmer’s share, profit ratio) rice in Landak Regency. This study took 45 farmers respondents sample using purposive sampling method and 13 marketing agencies using snowball sampling method. Qualitative data processing used to analyze marketing channels and marketing institutions. Quantitative data processing used to analyze marketing margin, farmer’s share, and the ratio of benefits to costs. The research results showed that there are five marketing channel and four marketing institution involved. The marketing channel distinguished by the product from the farmer which is marketing channel 1, 2 and 3 the farmer selling the paddy (raw rice) and marketing channel 4 and 5 the farmer selling rice. The analysis of operational efficiency showed that marketing channel that relative efficient were channel 1 based on its ratio of benefit to cost that has value >1 (profitable). Improvement the institutional role of farmers such group transactions can help farmers receive more profitable price.
Kelayakan Usaha Madu Berbasis Eduwisata Lebah Tanpa Sengat Di Pondok Pesantren Kabupaten Lebong Akso Diana; Rita Nurmalina; Nia Rosiana
Forum Agribisnis Vol 14 No 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.86-97

Abstract

The Nurul Qur'an Islamic boarding school in Lebong Regency has a stingless bee educational tour to provide education on bees and honey as a promotion to visitors. This research aims to (1) determine the feasibility of a honey business with an edutourism concept at the Nurul Qur'an Islamic Boarding School from a non-financial perspective (2) measure the financial feasibility of a honey business with an edutourism concept without training packages and homestays compared with the presence of training packages and homestays using NPV, Net B/C, IRR, and Payback Period as tools for measuring investment criteria (3) measure the level of sensitivity to changes in maximum production, input and output prices of honey with the edutourism concept without training packages and homestays compared with the presence of training packages and homestays that can be accepted by the perpetrator business. Data collection methods include surveys, interviews and document studies, the sampling technique uses purposive sampling. The results of the analysis of non-financial aspects which include market aspects, technical aspects, management and legal aspects, social and economic aspects, and environmental aspects show that this business is feasible to run. The results of the financial analysis seen from the Payback Period, IRR, NPV and Net B/C calculations show that scenario 2 is more profitable than scenario 1. The results of sensitivity analysis using switching values ​​for scenarios 1 and 2 on input components are more sensitive to product prices and a decrease in honey production, Meanwhile, the output component is more sensitive to labor costs, so it is recommended to maintain product availability and quality and improve marketing with various effective approaches
Sistem Pemasaran Beras Bujang Marantau Di Kecamatan Sungai Tarab, Kabupaten Tanah Datar, Provinsi Sumatera Barat Alviedo; Andriyono Kilat Adhi; Nia Rosiana
Forum Agribisnis Vol 14 No 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.125-135

Abstract

The “Bujang Marantau” rice variety is local rice from Tanah Datar Regency which was registered as a national superior rice variety by BPTP West Sumatra in 2015 and grows well in Tanah Datar Regency. This increase in “Bujang Marantau” rice production must be balanced with a good marketing system so that farmers and institutions marketing can receive more favorable prices. The study is aimed to analyze the channels, functions and operational efficiency of rice marketing (marketing margin, farmer’s share, and profit to cost ratio) in Sungai Tarab District. This research involved 45 farmers as samples obtained through a simple random sampling method. Marketing institution respondents were obtained using the snowball method based on the flow of information from farmers and 15 marketing institution respondents were obtained. Qualitative data is used to analyze marketing channels and institutions. Quantitative data is used to analyze marketing margin, farmer’s share, profit to cost ratio and marketing efficiency index. The results showed that there are 3 marketing channels and 3 types of marketing institutions involved. The results of the marketing operational efficiency analysis show that the relatively efficient marketing channel is channel III because it has the lowest marketing margin value, the highest farmer’s share, and the shortest marketing channel compared to other channels. Marketing institutions should further optimize the marketing functions of each institution, such as the transportation function, so that transportation costs can be lower and minimize marketing costs more efficiently.
Co-Authors Addristy Chandra Madani Akso Diana Alviedo Amzul Rifin Ana Fitrotun Nisa, Ana Fitrotun Andriyono Kilat Adhi Anik Dwi Nurmawati Arya Bintama, Febby Azka Amalia Budi Artopo Fera Wahyuni Feryanto Feryanto Istiqomah Dunggio Juniar Atmakusuma Muhammad Rizal Amri Nadya Carolina Simorangkir Nizhomi, Bestiana Pandu Ahmad Ihsan Rabbani Rafa Rachmawan Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Ratna Winandi Asmarantaka Riska Ashar Luthfia Erva Rita Nurmalina Sarah Hanifa Silvi Amanda Suharno Suharno Suharno Sujana, Utari Trina Vela Rostwentivaivi Wisnu Ardi Pratama Yanti Nuraini Muflikh Yuli Sugiarti