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All Journal Jurnal Tanaman Industri dan Penyegar Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal AGROSAINS dan TEKNOLOGI TRIHAYU: Jurnal Pendidikan Ke-SD-an Buletin Ilmiah Litbang Perdagangan JURNAL AGRIBISAINS Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Gorontalo Development Review Agro Bali: Agricultural Journal Jurnal Bisnis Tani Journal of Agri Socio Economics and Business MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Journal of the Community Development in Asia Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Ahniasari Rosianawati
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Added Value and Profitability of PT ABC’s Processed Moringa Products Sonia Ghinaa Salim; Bayu Krisnamurthi; Nia Rosiana
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.201-216

Abstract

The utilization of Moringa in food processing, herbal medicine, and animal feed makes this plant attractive to researchers for testing its effectiveness and entrepreneurs for making it a business commodity. PT ABC is one of the companies processing Moringa into various derivative products. PT ABC is the largest company in Central Java, establishing Blora as the centre of the Moringa commodity. The untapped potential of Moringa, with its high economic value, has driven the government to aspire to make Moringa an icon of Blora Regency, allowing the community to capitalize on it as a business commodity. This study analyzes the added value and profitability of Moringa Capsule and Moringa Infusion products. Applying the Hayami method, the analysis identifies Moringa Capsules as having a higher added value ratio than Moringa Infusions. Profitability assessments, encompassing production costs, break-even points, and operational efficiency, confirm that both products generate substantial profits. The company operates above the break-even point, with profitability of IDR 64,529 for capsules and IDR 22,387 for infusions. These findings reveal the economic potential of Moringa-based products with profitability margins of 30.97 per cent for Moringa Capsule and 15.35 per cent for Moringa Infusions. These margins highlight the viability of expanding production and tapping into new markets. Blora can strengthen its competitiveness in national and international markets by promoting innovation in product development. Practical implications include diversifying product offerings to meet evolving consumer demands and leveraging profitability data to attract investment, ultimately enhancing rural incomes and economic resilience.
Correlation Analysis of Price, Location and Facilities Relationships To Economic Visitor Traffic One Home Farm Ratih Pratiwi; Eka Merdekawati; Nia Rosiana
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2533

Abstract

An economy that is oriented towards a system of feasibility based on security and convenience is the basis for economic actors to compete with each other to provide the best options for partners. This system involves the standardization value shown. Therefore, geographical/regional factors must be carried out and studied more broadly, on the impact on the related industrial sector. One of the economic industrial sectors that is still active in the agricultural sector in the Bogor area is One Home Farm. the purpose of this study is to determine the level of correlation between the variables price, location, and facilities whether they have enough effect on the intention to visit One Home Farm. The flow of this research method uses a descriptive quantitative approach, in which the results of calculations and processing of SPSS data are translated and studied further with the support of a literature review. Based on the simultaneous test results obtained F count = 8.981, with a p value of 0.000 0.05, in accordance with the above conditions means the hypothesis states that simultaneously the independent variables (price, location and facilities) have a significant effect on the decision to visit One Home Farm. The results of the study also show the percentage value of the visiting decision variable by the independent variable (coefficient of determination) which is indicated by the value. Adjusted R Square (R2) of 0.406. in this case it can be interpreted that the decision to visit can be explained by price, location and facilities of 40.6% while the remaining 49.4% is explained by other variables not examined in this study.
Kinerja Ekspor Cakalang Beku Indonesia di Pasar Internasional Menggunakan Almost Ideal Demand System (AIDS) Musyafak Musyafak; Suharno Suharno; Nia Rosiana
Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Vol 16, No 1 (2026): Juni 2026
Publisher : Balai Besar Riset Sosial Ekonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/jksekp.v16i1.16808

Abstract

Cakalang beku menjadi komoditas unggulan ekspor perikanan indonesia tertinggi kedua dalam penyumbang surplus perdagangan. Selain itu, nilai ekspor menunjukkan tren positif dalam tiga tahun terakhir. Namun persaingan ketat mengharuskan cakalang beku Indonesia untuk terus melakukan ekspansi pasar. Tujuan studi ini yaitu untuk menganalisis elastisitas permintaan ekspor cakalang beku Indonesia di Pasar Internasional dengan Almost Ideal Demand System (AIDS) yang diestimasi menggunakan Seemingly Unrelated Regression (SUR). Sumber data adalah data sekunder yang diperoleh dari ITC Trade Map dengan kode HS 030343 (Frozen Skipjack or Stripe-bellied bonito “Euthynnus-Katsuwonus-pelamis”). Data yang digunakan yaitu data panel dengan seri waktu bulanan dari tahun 2014 hingga 2024. Sementara itu, data cross-sectional menggunakan China, Taiwan, Spanyol, Korea Selatan dan Jepang sebagai pesaing utama Indonesia. Hasil penelitian menunjukkan bahwa permintaan cakalang beku Indonesia bersifat inelastis terhadap harga, sehingga tidak responsif terhadap perubahan harga. Elastisitas pengeluaran menunjukkan cakalang beku indonesia masuk kategori barang normal, khususnya sebagai necessity goods yang berperan sebagai bahan baku bagi industri pengolahan China dan Taiwan. Sehingga tetap dibutuhkan meskipun terjadi fluktuatif pengeluaran global. Nilai elastisitas silang menunjukkan bahwa Indonesia cenderung bersaing dengan Spanyol, Korea Selatan dan Jepang. Sementara dengan China dan Taiwan, cakalang beku Indonesia cenderung menjalin kerjasama dalam rantai nilai global. Temuan studi ini mengungkap bahwa Indonesia harus fokus pada strategi penguatan sistem jaminan mutu dan keberlanjutan produk melalui sertifikasi MSC dan eco-labeling, strategi korporasi dengan China dan Taiwan pada rantai pasok global, dan strategi market intellegence untuk dapat bersaing dengan Korea Selatan, Jepang, dan Spanyol. TItle: Export Performance of Indonesian Frozen Skipjack in International Market Using Almost Ideal Demand System (AIDS) Frozen skipjack tuna is Indonesia’s second-largest fisheries export commodity and the second-largest contributor to the trade surplus. Furthermore, export values have shown a positive trend over the past three years. However, intense competition necessitates that Indonesia’s frozen skipjack tuna continue to expand its market reach. The objective of this study is to analyze the elasticity of demand for Indonesia’s frozen skipjack tuna exports in the international market using the Almost Ideal Demand System (AIDS), estimated via Seemingly Unrelated Regression (SUR). The data source is secondary data obtained from the ITC Trade Map under HS code 030343 (Frozen Skipjack or Stripe-bellied bonito “Euthynnus-Katsuwonus-pelamis”). The data used consists of panel data with monthly time series from 2014 to 2024. Meanwhile, the cross-sectional data uses China, Taiwan, Spain, South Korea, and Japan as Indonesia’s main competitors. The research results indicate that demand for Indonesian frozen skipjack is inelastic with respect to price, meaning it is unresponsive to price changes. Expenditure elasticity indicates that Indonesian frozen skipjack falls into the category of normal goods, specifically as a necessity good serving as a raw material for the processing industries in China and Taiwan. Thus, it remains in demand despite fluctuations in global expenditure. Cross-elasticity values show that Indonesia tends to compete with Spain, South Korea, and Japan. Meanwhile, with China and Taiwan, Indonesian frozen skipjack tends to engage in cooperation within the global value chain. The findings of this study reveal that Indonesia must focus on strategies to strengthen quality assurance and product sustainability through MSC certification and eco-labeling, corporate strategies with China and Taiwan within the global supply chain, and market intelligence strategies to compete with South Korea, Japan, and Spain.
FAKTOR YANG MEMENGARUHI PENERAPAN DIGITAL MARKETING SERTA DAMPAKNYA TERHADAP KINERJA USAHA MIKRO DAN KECIL (UMK) PANGAN DI INDONESIA Ratih Septiyanti; Nia Rosiana; Maryono
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.142-154

Abstract

The rapid growth of internet users increases digital market opportunities. However, few MSEs utilize the internet for marketing purposes. This study analyzes the factors influencing business actors' decisions to implement digital marketing in Micro and Small Enterprises (MSEs) in the food sector and its impact on business performance. This study uses data from the 2021 Micro and Small Industry (VIMK) survey by the Central Statistics Agency (BPS). The analytical methods used were the logit regression model and Prosperity Score Matching (PSM). The results show that business innovation, education level, number of employees, legal status, partnerships, participation in business associations, and government assistance have a positive influence, while the age of the entrepreneur and business experience have a negative influence on the decision to implement digital marketing. Meanwhile, the impact of digital marketing implementation has been proven to improve business performance, as indicated by the average turnover, profit, and market reach of entrepreneurs who implement digital marketing being higher than those who do not implement digital marketing. This research shows that efforts to ensure equitable implementation need to be designed inclusively by strengthening the supporting ecosystem, the benefits of digital marketing can be felt more evenly by food MSMEs.
ANALISIS EFISIENSI PEMASARAN KOPI ROBUSTA (Studi Kasus: Kecamatan Sekincau Kabupaten Lampung Barat) Nadya Carolina Simorangkir; Nia Rosiana
Jurnal Agribisnis Indonesia Vol. 10 No. 1 (2022): Juni 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.1.113-125

Abstract

Kopi robusta merupakan komoditas unggulan di Kabupaten Lampung Barat. Adanya kesenjangan harga kopi di tingkat produsen dan konsumen rata- rata sebesar 49.04 persen diduga bahwa banyaknya lembaga pemasaran yang terlibat sehingga menimbulkan biaya pemasaran yang tinggi. Hal ini menimbulkan dugaan tidak meratanya share antar lembaga pemasaran sehingga berdampak pada tingkat efisiensi pemasaran kopi di Kecamatan Sekincau. Oleh karena itu, penelitian ini bertujuan untuk menganalisis sistem pemasaran kopi robusta yang terbentuk berdasarkan lembaga-lembaga yang terlibat dan menganalisis efisiensi pemasaran kopi robusta di Kecamatan Sekincau. Data penelitian diperoleh dari hasil observasi, wawancara menggunakan kuesioner serta data pendukung dari instansi terkait. Hasil penelitian menunjukkan terdapat empat saluran pemasaran yang melakukan setiap fungsi pemasaran. Berdasarkan perhitungan kuantitatif, saluran I merupakan saluran yang paling efisien dengan marjin Rp 5 669 per kg dan farmer’s share 76.77 persen. Upaya mengatasi ketidakefisienan pemasaran kopi di Kecamatan Sekincau Kabupaten Lampung Barat melalui pelaksanaan secara optimal fungsi-fungsi pemasaran pada setiap lembaga pemasaran.
Sistem Pemasaran Kopi Robusta di Kota Pagar Alam, Sumatera Selatan Malenda Malenda; Rita Nurmalina; Nia Rosiana
Jurnal Agribisnis Indonesia Vol. 12 No. 1 (2024): Juni 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.1.49-62

Abstract

Robusta coffee is a major commodity cultivated in Pagar Alam City. Coffee production increased by 65,1 percent from 2020 to 2021 is experiencing problems weak bargaining position of farmers in determining prices. This study aims to analyze the Robusta coffee marketing system in Pagar Alam City using market structure, market conduct, and market performance approaches. Determination of the farmer’s sample using purposive sampling method which identified 80 farmer respondents and 15 marketing agency respondents using the snowball sampling method. The structure of the Robusta coffee market in Pagar Alam City indicates an oligopoly. The Robusta coffee market faces a concentrated market with little competition indicating barriers to market entry. This is shown by the CR4 value of 0,64 where there are barriers to entry with an average MES (Minimum Efficiency Scale) value from 2018 to 2022 with a value of 12,1 percent. Robusta coffee marketing channels involve farmers and marketing institutions such as collecting traders, cooperatives and industries. Marketing channel 1 is relatively efficient where the marketing margin has the smallest value 37,78 percent and the farmer's share value with the highest value is 62,22 percent. Efforts to overcome an inefficient marketing system include disseminating market information through applications and websites, adding value to products, and forming farmer groups. Cooperatives provide credit facilities and enter into a contract system with farmers
DISPARITAS HARGA CABAI RAWIT (Capsicum frutescens L.) ANTAR WAKTU DAN ANTAR WILAYAH DI INDONESIA Indira Rosandry Ajeng Syah Putri; Harianto; Nia Rosiana
Jurnal Agribisnis Indonesia Vol. 13 No. 2 (2025): Desember 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.2.333-349

Abstract

Chili is a strategic food commodity in Indonesia that significantly impacts inflation, particularly in the volatile foods category. In recent years, price disparities of chili have raised concerns due to marked inequalities across regions. This study aims to analyze the price disparity of chili over time and between regions in Indonesia while identifying contributing factors. The research utilizes descriptive statistical methods, calculating the coefficient of variation of chili prices at the retail level using data from the Central Statistics Agency (BPS). The findings reveal that the average price disparity over time remains high, peaking in 2021. Paradoxically, production centers exhibit high disparities due to the seasonal nature of production, uneven distribution, and the impact of the COVID-19 pandemic. Conversely, non-production centers recorded lower disparities. Price disparity between regions consistently exceeded government targets during the study period. Key influencing factors include geographical conditions, imbalanced access to distribution infrastructure, and dependency on external supply. Inter-provincial trade of chili often faces high distribution costs, further widening the price gap between production and consumption centers. To address these issues, inclusive and sustainable policies are essential. These policies should focus on improving distribution infrastructure and optimizing the chili supply chain to achieve even price stability nationwide.
Analisis Efisiensi Harga pada Pemasaran Bawang Merah di Provinsi Sumatera Barat Zikra Fernando; Nia Rosiana; Wahyu Budi Priatna
Jurnal Agribisnis Indonesia Vol. 13 No. 2 (2025): Desember 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.2.506-519

Abstract

West Sumatra is one of the shallot production centers outside Java. In recent years, the price of shallots in West Sumatra has experienced price fluctuations due to oversupply which has an impact on the efficiency of commodity distribution and price stabilization both at the producer level to consumers. Given that shallots are a strategic and high-value commodity, this study aims to analyze the marketing channel to analyze price efficiency in the marketing channel using the price transmission approach. Primary data were obtained through interviews with 100 farmers and 80 marketing institutions while secondary data were daily shallot prices from January 2019 to December 2024. Descriptive analysis was used to identify institutions and marketing channels. To analyze price transmission, the Nonlinear Autoregressive Distributed Lag (NARDL) model was used. The results of the marketing channel analysis show that there are six shallot marketing channels at the level within the province of West Sumatra and three marketing channels with destinations outside the province of West Sumatra. The price transmission analysis with the NARDL model shows that the marketing channels within the province tend to be asymmetric, both in the short and long term. Meanwhile, in channels outside the province, the price relationship between regions generally shows a more symmetrical transmission.  Therefore, it can be concluded that shallot marketing in West Sumatra Province has not been price efficient. This study recommends strengthening farmer institutions to increase bargaining power and the role of the government in providing market information systems to make marketing more efficient.
Competitiveness of Indonesian Essential Oil Exports in the Chinese Market and Rival Countries Nina Rahmida Dalimunthe; Nia Rosiana; Amzul Rifin; Harmini Harmini
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2361

Abstract

Indonesia is one of the world’s largest producers of essential oils; however, its export competitiveness in the Chinese market has fluctuated over time. This study aims to analyze the level and dynamics of Indonesia’s essential oil export competitiveness compared to other major exporting countries in the Chinese market. The research uses secondary time-series data from 2011 to 2023 obtained from Trade Map. Competitiveness is assessed using the Revealed Comparative Advantage (RCA) and Dynamic Revealed Comparative Advantage (DRCA) methods. The findings reveal that Indonesia generally demonstrates strong competitiveness, except in 2011 when it was weak and in 2022 when it was moderate. Based on DRCA, Indonesia was classified as a “rising star” in 2011–2013 and 2017–2019, a “falling star” in 2013–2015, a “lost opportunity” in 2019–2021, and experienced a decline to the “lagging retreat” position in 2015–2017 and 2021–2023. These fluctuations are influenced by unstable production, limited product innovation, and quality standards that do not fully align with market requirements. To strengthen its competitiveness, Indonesia must enhance product quality, adopt technological innovations, and foster collaboration among stakeholders.
Co-Authors Addristy Chandra Madani Akso Diana Amzul Rifin Ana Fitrotun Nisa Anik Dwi Nurmawati Arya Bintama, Febby Bayu Krisnamurthi Budi Artopo Eka Merdekawati Fera Wahyuni Feryanto Feryanto Harianto Harmini, Harmini Indira Rosandry Ajeng Syah Putri Istiqomah Dunggio Juniar Atmakusuma Malenda Malenda Maryono Muhammad Rizal Amri Musyafak Musyafak Nadya Carolina Simorangkir Nina Rahmida Dalimunthe Nizhomi, Bestiana Pandu Ahmad Ihsan Rabbani Rafa Rachmawan Ratih Pratiwi Ratih Septiyanti Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Ratna Winandi Asmarantaka Riska Ashar Luthfia Erva Rita Nurmalina Sarah Hanifa Silvi Amanda Sonia Ghinaa Salim Suharno Suharno Suharno Suharno Utari Trina Sujana Vela Rostwentivaivi Wahyu Budi Priatna Wisnu Ardi Pratama Yanti Nuraini Muflikh Yuli Sugiarti Zikra Fernando