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THE INFLUENCE OF BRAND IMAGE AND PROMOTION ON ZIS PAYMENT DECISIONS THROUGH ECOMMERCE WITH CONSUMER TRUST AS A MEDIATING VARIABLE Hasibuan, Januar Khaidir; Herawati, Aty
Jurnal Bisnis dan Keuangan Vol 10 No 1 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i1.7155

Abstract

This study aims to analyze the influence of brand image and promotion on Zakat, Infaq, and Shadaqah (ZIS) payment decisions through e-commerce, with consumer trust as the mediating variable. Along with the rapid development of information technology and e-commerce, digital platforms have become an important channel for philanthropic transactions, including ZIS payments. In Indonesia, the National Amil Zakat Agency (Baznas) has utilized e-commerce platforms to make it easier for people to fulfill their zakat obligations. However, there was a significant decrease in the number of ZIS payments in 2023, which prompted the need gacor777 for this study. This study uses a type of quantitative research with convenience sampling techniques. The sample consisted of 150 respondents who made ZIS payments through e-commerce, and the data was collected through questionnaires distributed using Google Forms. Data analysis was carried out using the SEM-PLS technique through SmartPLS software. The results show that brand image has a positive and significant influence on consumer confidence (p-value = 0.000) and ZIS payment decisions (p-value = 0.027). Promotions, on the other hand, did not show a significant influence on consumer confidence (p-value = 0.190) nor payment decisions (p-value = 0.243). Consumer confidence was proven to have a significant positive influence on ZIS payment decisions (p-value = 0.000). This study concludes that brand image plays an important role in increasing consumer trust and influencing ZIS payment decisions through e-commerce. While promotions did not show a significant impact in this context, the results provided insight into the importance of strengthening brand image to increase consumer trust and participation. Baznas needs to focus on strengthening its brand image and evaluating promotional strategies to address the decline in ZIS payments and improve the effectiveness of fundraising campaigns.
The The Influence of Training and Competence on Crew Readiness in Using Fire Extinguishers and Its Impact on Ship Safety at Bourbon Offshore Greenmar Company Dani Sitorus, Very; Herawati, Aty
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4235

Abstract

Fire is one of the disasters that often occurs, especially in sea transportation. Based on data from the National Transportation Safety Committee 2024, although there was a decline in 2018-2020, it then experienced a slight increase again in 2021-2023. Fires that occur on ships can occur due to unpreparedness and negligence of the ship's crew or can also be caused by other factors. This study aims to analyze the factors that influence the readiness of the crew in the use of fire extinguishers, namely whether there is an effect of training on the readiness of the crew in the use of fire extinguishers, whether there is an effect of competence on the readiness of the crew in the use of fire extinguishers and the readiness of the crew in the use of fire extinguishers affects ship safety. The study was conducted at the Bourbon Offshore Greenmar company with a sample of 84 crew members taken by convenience. Data collection was carried out by distributing questionnaires with a Likert scale. Data analysis carried out in addition to descriptive analysis, also carried out partial least square analysis to see valid indicators that can be used to measure variables, see the relationship model between existing variables. The results of the analysis show that there is an influence of training on the readiness of the crew in using fire equipment and there is an influence of competence on the readiness of the crew in using fire equipment where the readiness of the crew in using fire equipment will have an impact on ship safety.
Pengaruh Kompensasi dan Pengembangan Karir terhadap Kinerja Karyawan Generasi Milenial dengan Motivasi Kerja sebagai Variabel Mediasi pada Perkantoran di Jakarta Dwirani, Novia; Aty Herawati
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 3 (2025): Alignment: Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i3.14605

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This study aims to determine the effect of Compensation and Career Development on the Performance of Millennial Generation Employees Mediated by Work Motivation. The population of the study was millennial generation employees in offices in Jakarta. A sample of 100 people was taken by convenience sampling. The primary data used were responses from millennial generation employees in the Jakarta area obtained through questionnaires. The data were analyzed using PLS-based SEM. The results showed that Compensation and Career Development did not have a significant effect on Employee Performance. Compensation and Career Development have a significant effect on Work Motivation. And Compensation and Career Development do not have an indirect effect on Employee Performance mediated by Work Motivation.   Keywords: Millennial Generation, Compensation, Employee Performance, Work Motivation
Pengaruh Ukuran Perusahaan Dan Transaksi Afiliasi Terhadap Profitabilitas Serta Penghindaran Pajak Di Subsektor Perdagangan Putri Kirana, Dwinugro; Herawati, Aty
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

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This study aims to determine the Effect of Company Size (Size) and Affiliated Transactions (RTA) on Profitability (ROA) and their impact on Tax Avoidance (ETR) in Large Trading Goods Production Subsector Companies in 2021. This study uses secondary data sourced from financial reports. companies included in the LQ45 list for the period ending in 2021. The number of samples in this study were 21 companies, which made transactions with related parties (Affiliates) based on a purposive sampling technique. The analytical method used is Path. Analysis or path analysis using IBM SPSS Statistics 26 and Microsoft Excel software. Based on the results of this study, Size, RTA and ROA have an effect on tax evasion (ETR) and RTA has no direct effect on ETR
Analisis Kinerja Saham Jii Sebelum Dan Selama Pandemi Pada Portofolio Optimal Pendekatan Model Index Tungga Bimantoro, Krisetio; Herawati, Aty
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Forming a portfolio in investing aims to maximize the expected return with a certain level of risk. This research focuses on building an optimal portfolio of Jakarta Islamic Index (JII) stocks using a single index model before and during the pandemic. The results of the study obtained 6 stocks that were included in the optimal portfolio criteria before the pandemic, namely MIKA, BRPT, MNCN, TPIA, EXCL, WIKA. Meanwhile, during the pandemic, 15 stocks were obtained that were included in the optimal portfolio criteria, namely EMTK, BRIS, ANTM, ERAA, TINS, ITMG, ADRO, INCO, KLBF, UNTR, INKP, TKIM, JPFA, EXCL, PTBA. The results of the analysis show that there is no significant difference in the performance of JII stocks forming the optimal portfolio before the Covid-19 pandemic and during the Covid-19 pandemic as measured using the Sharpe and Treynor ratios. Meanwhile, the Jensen ratio shows that there is a significant difference in performance.
Pengaruh Functional Quality Dan Teachnical Quality Terhadap Brand Loyalty dengan Brand Experience dan Brand Trust Sebagai Pemediasi Bagi Pengguna Layanan Internet Fiber To The Home Di Wilayah Jabodetabek Suherna, Suherna; Bastaman, Aam; Herawati, Aty; Krisman, Zainul
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 1 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i1.2790

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Tujuan penelitian adalah untuk mengetahui pengaruh functional quality dan technical quality terhadap brand loyalty dengan brand experience dan brand trust sebagai mediator pengguna layanan internet fiber to the home di wilayah Jabodetabek. Metode pengambilan sampel melalui kuesioner kepada 225 populasi pengguna layanan internet fiber to home di wilayah Jabodetabek. Metode analisis data menggunakan Structural Equation Model (SEM) dengan bantuan software AMOS yang dijalankan menggunakans media komputer. Technical quality dan functional quality tidak mempunyai pengaruh langsung terhadap brand loyalty. Konklusif tidak terdapat pengaruh technical quality terhadap brand loyalty dengan p-value 0,260 > 0,05. Konklusif tidak terdapat pengaruh functional quality terhadap brand loyalty dengan p-value 0,566 > 0,05. Technical quality dan functional quality mempunyai pengaruh terhadap brand loyalty yang dimediasi oleh brand experience dan brand trust. Konklusif Technical quality mempunyai pengaruh kepada brand loyalty dengan brand experience sebagai mediator dengan nilai p-value 0,033 < 0,05. Konklusif functional quality mempunyai pengaruh kepada brand loyalty dengan brand experience sebagai mediator dengan nilai p-value 0,018 < 0,05. Konklusif technical quality mempunyai pengaruh kepada brand loyalty dengan brand trust sebagai mediator dengan nilai p-value 0,000 < 0,05. Konklusif functional quality mempunyai pengaruh kepada brand loyalty dengan brand trust sebagai mediator dengan nilai p-value 0,000<0,05
Pengaruh Pelatihan, Gaya Kepemimpinan dan Lingkungan Kerja terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Mediasi di SMA Negeri Kota Pangkalpinang Era, Era; Herawati, Aty
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.57741

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Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan, gaya kepemimpinan, dan lingkungan kerja terhadap kepuasan kerja serta kinerja pegawai di SMA Negeri Kota Pangkalpinang. Penelitian menggunakan pendekatan asosiatif kuantitatif dengan populasi berjumlah 262 pegawai, meliputi Kepala Sekolah, Wakil Kepala Sekolah, Kasubbag, staf TU (PNS dan honorer), serta tenaga pendidik. Sampel diambil menggunakan Convenience Sampling, menghasilkan 100 responden. Data dikumpulkan melalui kuesioner dengan skala Likert 1–5, yang telah diuji validitas (nilai validitas 0,636–0,900) dan reliabilitas (Cronbach’s Alpha 0,874–0,924). Analisis data dilakukan dengan analisis deskriptif dan path analysis menggunakan Partial Least Squares (PLS). Hasil menunjukkan bahwa pelatihan berpengaruh signifikan terhadap kepuasan kerja (p = 0,010) dan kinerja pegawai (p = 0,004), sedangkan lingkungan kerja berpengaruh signifikan terhadap kepuasan kerja (p = 0,000) dan kinerja pegawai (p = 0,001). Sebaliknya, gaya kepemimpinan tidak berpengaruh signifikan terhadap kepuasan kerja (p = 0,384) maupun kinerja pegawai (p = 0,812). Selain itu, kepuasan kerja memediasi pengaruh pelatihan (p = 0,048) dan lingkungan kerja (p = 0,002) terhadap kinerja pegawai, namun tidak memediasi pengaruh gaya kepemimpinan (p = 0,391). Koefisien determinasi (R²) untuk kinerja pegawai mencapai 75,1%, sedangkan untuk kepuasan kerja sebesar 51,1%, menunjukkan kontribusi signifikan variabel independen dalam menjelaskan variasi kinerja dan kepuasan kerja.
THE IMPACT OF MACRO FACTORS ON COMPOSITE STOCK PRICE INDEX (CSPI) IN INDONESIA STOCK EXCHANGE (IDX) PERIOD 2014-2018 Djamaluddin, Said; Riki Ardoni; Aty Herawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 1 (2020): Dinasti International Journal of Economics, Finance & Accounting (March- April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i1.205

Abstract

This study aims to determine the effect of the BI rate, the dollar exchange rate, the yuan exchange rate, the Dow Jones index, the Shanghai index and world oil prices on the composite stock price index (CSPI). The data used is the period from January 2014 to December 2018 with the multiple regression analysis method. The results showed that the BI rate, Dollar Exchange, Yuan Exchange, Dow Jones, SSE Composite Index and WTI were able to explain the 91.8% effect on CSPI and the remaining 8.2% explained by other variables not examined. T test results show that partially BI interest rates, the yuan and Shanghai exchange rates do not have a significant effect on CSPI. While the dollar exchange rate, Dow Jones Index and world crude oil prices have a significant influence on the composite stock price index (CSPI) with coefficients respectively - 0.41705, +0.21245 and -7.86373. The independent variable that has the most dominant influence on CSPI is Crude Oil (WTI).
The Influence of Premiums, Claims and Profits on Risk Based Capital in Insurance Subsector Companies on the Indonesian Stock Exchange Period 2022-2023 Herawati, Aty; Haikal, Muhammad
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3074

Abstract

The existence of the insurance company industry in Indonesia is considered very important by the government in overcoming the risks faced by society at any time. Because of this, the government imposes provisions for insurance companies regarding the financial health level requirements for insurance companies, namely by using Risk Based Capital. For insurance companies, premium income, claims and profits are important in the survival of insurance companies. The aim of this research is to determine the effect of premiums, claims and profits on Risk Based Capital. Research was conducted on insurance companies registered on the IDX in 2022-2023. The research sample consisted of 17 insurance companies for 2 years taken by purposive sampling with data completeness criteria during the research period. Data analysis was carried out using Panel Data Regression Analysis. The research results obtained are that there is a positive influence of Premiums on Risk Based Capital, there is a negative influence of Claims on Risk Based Capital and there is a negative influence of Profits on Risk Based Capital.
THE EFFECT OF CREDIBILITY AND TRUST ON THE PURCHASE DECISION OF SAMSUNG GALAXY SERIES SMARTPHONE PRODUCTS WITH AL GHAZALI BRAND IMAGE ENDORSEMENT AS AN INTERVENING VARIABLE Prasojo, Amir; Bros, Novardi; Herawati, Aty; Bastaman, Aam
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 11 (2024): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i11.2024.4628-4657

Abstract

Persaingan yang ketat di bidang elektronik, terutama smartphone, memaksa perusahaan untuk menjadi inovatif dan kreatif dalam pemasaran untuk menarik dan mempertahankan pembeli, di samping peningkatan penjualan perangkat yang sedang berlangsung. Studi ini mengkaji dampak kredibilitas dan kepercayaan, yang dimediasi oleh citra merek, pada keputusan pembelian. Menggunakan smartphone Samsung Galaxy Series sebagai objek penelitian, sampel 385 peserta dipilih Studi ini menggunakan Pemodelan Persamaan Struktural Kuadrat Terkecil Parsial (PLS-SEM) untuk analisis data, menggunakan perangkat lunak SmartPLS 3. Temuan menunjukkan bahwa (1) Kredibilitas tidak memengaruhi keputusan pembelian karena faktor-faktor seperti persepsi konsumen yang kritis dan fokus pada harga dan fitur. (2) Kepercayaan tidak mempengaruhi keputusan pembelian karena faktor-faktor seperti tingkat kepercayaan yang tinggi, fokus pada harga dan spesifikasi, serta ketergantungan pada ulasan pengguna dan rekomendasi dari teman memiliki pengaruh yang lebih besar. (3) Kredibilitas tidak memengaruhi citra merek karena faktor-faktor termasuk persepsi konsumen yang kritis terhadap dukungan selebriti, citra merek Samsung yang sudah kuat, dan skeptisisme terhadap motif komersial dukungan selebriti. (4) Kepercayaan memang mempengaruhi citra merek karena kepercayaan konsumen menjadi kunci citra merek, validasi sosial dari Al Ghazali, dan peningkatan loyalitas. (5) Citra merek secara signifikan memengaruhi keputusan pembelian karena faktor-faktor seperti inovasi merek, dukungan selebriti, strategi pemasaran yang efektif, dan dampak media sosial yang memperkuat keputusan pembelian konsumen. (6) Kredibilitas yang dimediasi oleh citra merek tidak secara signifikan memengaruhi keputusan pembelian karena faktor-faktor seperti desain produk, pemasaran, dan pengalaman pelanggan. Kredibilitas saja tidak cukup jika tidak diterjemahkan dengan jelas ke dalam atribut merek atau jika aspek lain mendominasi persepsi merek. (7) Kepercayaan yang dimediasi oleh citra merek secara signifikan memengaruhi keputusan pembelian karena kredibilitas membentuk persepsi positif