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All Journal Historia: Jurnal Pendidik dan Peneliti Sejarah Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Iqtisaduna Journal of Economic, Business and Engineering (JEBE) Journal of Pragmatics and Discourse Research Islam Realitas: Journal of Islamic and Social Studies JEBI (Jurnal Ekonomi dan Bisnis Islam) Maqdis: Jurnal Kajian Ekonomi Islam Innovative: Journal Of Social Science Research Jurnal Penelitian IAS Journal of Localities Abdurrauf Journal of Islamic Studies An-Nisbah: Jurnal Ekonomi Syariah Iklila: Jurnal Studi Islam dan Sosial
Hulwati Hulwati
(Faculty of Syariah and Law, State Institute of Islamic Studies IAIN "Imam Bonjol" Padang)
Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : IAS Journal of Localities

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Survival Strategy of Convensional Micro, Small and Medium Enterprises (MSMEs) Based on “Toto Kromo” Values in the Digital Age Salleh, Abdul Muizz Mohd; Hulwati, Hulwati; Wira, Ahmad; Rozalinda, Rozalinda; Helmalia, Helmalia; Indriani, Novia
IAS Journal of Localities Vol. 2 No. 1 (2024)
Publisher : Yayasan Irwan Abdullah Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62033/iasjol.v2i1.53

Abstract

Survival based on the values of “Toto Kromo” is a strategy that is not least performed by Micro, Small and Medium Enterprises (SMEs) to survive and exist in the digital era. However, this strategy has not been comprehensively discussed in previous studies.This study also focuses on the question “How is the survival strategy based on the values of “Toto Kromo” applied by conventional SMEs to survive amid the massive online-based buying and selling activities in the digital era?” In order to answer this question, this study uses a descriptive qualitative approach in exploring communication, service, and economic transaction strategies carried out by conventional MSMEs in the digital era. This study highlights three important strategies carried out by conventional MSMEs based on “Toto Kromo” values to survive and exist in the digital era. First, the communication is more persuasive, relational, and interactive with buyers. Second, the services are more solutive, active, and supportive with buyers. Third, transactions are more negotiative, accommodating, and effective with buyers.
Co-Authors Ahmad Wira, Ahmad Aidil Novia, Aidil Andeska, M. Niko Anggraini, Misi Arzam, Arzam Azis, Saipul Azwar, Welhendri Bastian, Adol Duhriah Duhriah, Duhriah HABIBI, ROIHAN HELMALIA HELMALIA, HELMALIA M Yusuf M. Reski, M. Reski Muhammad Fauzi Novia Indriani Nurus Shalihin, Nurus Putra, Johan Septian Reski, M Rozalinda Rozalinda Salleh, Abdul Muizz Mohd SIREGAR, RAHMIANA Srilupita, Alda Wulandari, Chindy Yanuarta RE, Ramel Yunara, Lutia