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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Accounting and Management Innovation JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Enrichment : Journal of Management Yayasan Cita Cendikiawan Al Khwarizmi AICS Jurnal Ekonomi Journal of Accounting and Management Innovation Business and Entrepreneurial Review Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Alfonsius
Universitas Pelita Harapan
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PELAYANAN TRANSPORTASI ONLINE DI ERA NEW NORMAL Alfonsius Alfonsius
Journal of Accounting and Management Innovation Vol 4, No 2 (2020)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ami.v4i2.395

Abstract

Indonesia saat ini mulai memasuki era new normal atau tatanan kenormalan baru yang mengharuskan masyarakat untuk mengubah perilaku dengan beradaptasi pada kebiasaan baru yang membudayakan perilaku hidup bersih sesuai protokol kesehatan untuk tetap menjalankan aktivitas normal guna mencegah terjadinya penularan Covid-19. Memasuki era new normal, layanan transportasi online, baik ojek online maupun mobil online, sudah mulai kembali beroperasi. Namun, tentu saja dengan protokol kesehatan guna mencegah penularan Covid-19. Penelitian ini merupakan penelitian kualitatif. Pengumpulan data dilakukan melalui studi dokumentasi. Hasil penelitian menyimpulkan bahwa baik pengguna maupun pengemudi transportasi online tetap harus menerapkan protokol kesehatan, serta mengacu pada Peraturan Menteri Perhubungan Nomor PM 41 Tahun 2020 tentang Perubahan Atas Peraturan Menteri Nomor PM 18 Tahun 2020 tentang Pengendalian Transportasi Dalam Rangka Pencegahan Penyebaran Corona Virus Disease 2019 (Covid-19). Kata kunci: Pelayanan, transportasi online, new normal
PENYELENGGARAAN PEMBELAJARAN PERGURUAN TINGGI SWASTA DI MASA PANDEMI COVID-19 Alfonsius Alfonsius
Journal of Accounting and Management Innovation Vol 5, No 1 (2021)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

Pandemi COVID-19 bukan hanya berdampak pada dunia ekonomi, namun juga menimbulkan tantangan bagi dunia pendidikan. Dampak pandemi telah membawa pengaruh terhadap proses pembelajaran secara tatap muka (konvensional). Fokus penelitian ini adalah penyelenggaraan pembelajaran Perguruan Tinggi Swasta pada masa pandemi COVID-19. Penelitian ini menggunakan metode kualitatif dengan jenis penelitian deskriptif. Teknik pengumpulan data yang digunakan yaitu mengumpulkan data dari sumber-sumber yang relevan, baik dari buku maupun artikel pada jurnal online. Hasil penelitian menunjukkan bahwa pada masa pandemi COVID-19 terjadi perubahan pelaksanaan proses belajar mengajar dari semula secara tatap muka di kampus menjadi pembelajaran online dan juga terdapatnya peningkatan penggunaan teknologi dalam pembelajaran. Kata kunci: pembelajaran, perguruan tinggi, pandemi.@font-face {font-family:Mangal; panose-1:2 4 5 3 5 2 3 3 2 2; mso-font-charset:1; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:40963 0 0 0 1 0;}@font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-536870145 1107305727 0 0 415 0;}@font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;}p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0cm; margin-right:0cm; margin-bottom:8.0pt; margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; mso-bidi-font-size:10.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Mangal; mso-fareast-language:EN-US; mso-bidi-language:HI;}p.Default, li.Default, div.Default {mso-style-name:Default; mso-style-unhide:no; mso-style-parent:""; margin:0cm; mso-pagination:widow-orphan; mso-layout-grid-align:none; text-autospace:none; font-size:12.0pt; font-family:"Times New Roman",serif; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; color:black; mso-fareast-language:EN-US;}.MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:11.0pt; mso-ansi-font-size:11.0pt; mso-bidi-font-size:10.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Mangal; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US; mso-bidi-language:HI;}.MsoPapDefault {mso-style-type:export-only; margin-bottom:8.0pt; line-height:107%;}div.WordSection1 {page:WordSection1;}
THE INFLUENCE OF BRAND AWARENESS AND WORD OF MOUTH TOWARDS CUSTOMER PURCHASE DECISION ON NIANCARE MASK Alfonsius; Tamara Ulansky
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

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Abstract

Medical equipment is one of the most important needs in the COVID-19 pandemic situation. One type of medical device that is indispensable today is a medical mask. Currently, medical masks have many brands, from unknown mask brands to well-known brands. As Niancare masks are still classified as new brand mask, the customers purchase decision are still unstable. In order for Niancare mask to compete with other well-known brands mask, the company must be able to increase the brand awareness and word of mouth so that customers can make purchasing decisions on Niancare brand mask. This study aims to determine whether there is an influence of brand awareness and word of mouth towards customer purchase decision of Niancare mask. This study uses a quantitative method by distributing questionnaires to 120 respondents who have ever bought and used Niancare mask. The data analysis method used is multiple linear regression by using SPSS version 25. The results showed that brand awareness and word of mouth simultaneously have significant influence towards customer purchase decision of Niancare mask. The results also showed that brand awareness partially has a significant influence towards customer purchase decision of Niancare mask as well as word of mouth partially has a significant influence towards customer purchase decision of Niancare mask. The most dominant factor of the two independent variables is word of mouth. This means, the higher the level of positive word of mouth and the greater the intensity of word of mouth, the higher the level of customer purchasing decision on Niancare brand mask
THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND SERVICE QUALITY TOWARDS THE PURCHASE DECISION OF H&M’S CUSTOMERS IN MEDAN Tamara Fransiska; Alfonsius Alfonsius
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

&M plays a major role in the fashion industry, and it is important for brands to maintain and develop their customers' purchasing decisions. This study was conducted to measure the effect of brand image, product quality, service quality on purchasing decisions of H&M customers in Medan. This study used a questionnaire given to H&M customers in Medan, who had visited and made purchases in the last two years before the questionnaires were distributed. The sampling method used is non-probability, namely snowball sampling. The data analysis technique used is multiple linear regression. The results of H&M Medan’s customers showed that brand image had a significant partially influence on the purchase decision and product quality had a significant partially influence on the purchase decision. Meanwhile, service quality has no significant influence on the purchase decision. Next, brand image, product quality and service quality simultaneously have a significant influence on purchase decision at H&M Medan.
THE EFFECTS OF SOCIAL MEDIA MARKETING, STORE ENVIRONMENT, AND SALES PROMOTION ON CONSUMER PURCHASE DECISION AT PT MEGAMAS PLAZA BANGUNAN, MEDAN Alfonsius Alfonsius; Micho Christian
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This research is purposed to test and analyze the effects of social media marketing, store environment, and sales promotion on consumer purchase decision at PT Megamas Plaza Bangunan (Home Smart), Medan. The result shows that the Adjusted R Square value is 0.631 which means that 63.1% of consumer purchase decision is jointly influenced by the variables described in the model, while the rest is influenced by factors outside the model. Partially, each independent variable, which is social media marketing, store environment, and sales promotion, has positive significant effect.
THE INFLUENCE OF CONTENT MARKETING, SALES PROMOTION, AND ADVERTISING ON PURCHASE INTENTION AT PT HILMASTA DIGITAL INDONESIA Madeline Elizabeth; Alfonsius Alfonsius
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

People have been conducting business for centuries. The rivalry among businesses has risen over time, and each company has attempted to increase profits by finding new ways to enhance the business. The technological advancements have opened up new ways for marketing. Due to the evolving customer behavior, companies have attempted to adapt their marketing to the digital platform. One of the alternatives that has grown in popularity recently is online business. The purpose of this research is to know whether there is partial and simultaneous influence of content marketing, sales promotion, and advertising on purchase intention at PT Hilmasta Digital Indonesia. PT Hilmasta Digital Indonesia is a digital creative agency that creates creative content which can help small to medium business in Indonesia expand digitally. The sample for this research is 73 people, which was selected using the purposive sampling, also known as the judgmental sampling techniques. For data analysis in this study, quantitative descriptive and causal methods are used. Questionnaires are sent in order to collect the data. The data analysis method that is employed in this study is multiple linear regression. The F-test result demonstrates that Content Marketing, Sales Promotion, and Advertising have a simultaneous influence on the Purchase Intention at PT Hilmasta Digital Indonesia. The t-test result also reveals that Content Marketing has partial influence on Purchase Intention at PT Hilmasta Digital Indonesia, Sales Promotion has partial influence on Purchase Intention at PT Hilmasta Digital Indonesia, and Advertising has partial influence on Purchase Intention at PT Hilmasta Digital Indonesia. This research regression model demonstrates as Sales Promotion has a greater impact on Purchase Intention than Advertising and Content Marketing,  
The Influence of Content Marketing, Brand Awareness, E-WOM and Product Knowledge Towards Purchase Intention (A Case Study on Oatside Customers in Medan) Rahardjo, Jeanette Audrey; Jeybi, Jeybi; Wijaya, Jesslyn; Putri, Siti Alyaa; Alfonsius, Alfonsius
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Oatside is a Singapore-owned company established in 2021 which offers variants of plant-based milk made of oats. It started being sold in Indonesia in early 2022, and it has gained popularity since then. The objective of the research is to identify the influence of content marketing, brand awareness, product knowledge and E-WOM towards the purchase intention of Oatside customers in Medan. In this paper, we will be using the quantitative research method to collect data which is implemented through questionnaires survey with likert scale. And for the analysis technique, we use the SEM or known as Structural Equation Modeling to process the data with Analysis of Moment Structure (AMOS) 22 Software. This research is conducted to see whether the influence of content marketing, brand awareness, E-WOM and product knowledge towards purchase intention on Oatside customers in Medan. The research shows that there is a significant influence in product knowledge on the purchase intention while other variables have no significant impact on the purchase intention.
The Influence of Advertising, Brand Image, and Product Quality on Purchase Decisions of Skincare Beauty Products in Medan Angela Callista Leonardi; Alfonsius, Alfonsius
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.20661

Abstract

As time goes by, cosmetics have become one of the most important needs of women. In everyday life, women cannot be separated from cosmetics from morning to night, both face and body. In this current era, beauty products are increasingly diverse, and competition in the body care and cosmetics industry is fierce. At the same time, beauty and cosmetic products have undergone many changes, with various innovations that meet consumer needs and desires. This research aims to evaluate the influence of advertising, brand image, and product quality on purchasing decisions for skincare beauty products. The sample in this study consisted of 75 respondents, and the data analysis technique used was multiple linear regression. The research results showed that advertising, brand image, and product quality influence purchasing decisions for skincare beauty products. Partially, it showed that advertising has a significant influence on purchasing decisions, brand image has an important influence on purchasing decisions, and product quality influences purchasing decisions for skincare beauty products.
PENGARUH PERIKLANAN, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN ALCOSS Leonardi, Angela Callista; Alfonsius, Alfonsius
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Seiring berkembangnya zaman, kosmetik menjadi salah satu kebutuhan wanita yang sangat penting. Dalam kehidupan sehari-hari, wanita tidak bisa lepas dari kosmetik dari pagi hingga malam, baik itu wajah maupun tubuh. Di era sekarang ini, variasi produk kecantikan semakin beragam, dan persaingan di industri perawatan tubuh dan kosmetik semakin ketat. Pada saat yang sama, produk kecantikan dan kosmetik telah banyak mengalami perubahan, dengan berbagai inovasi yang memenuhi kebutuhan dan keinginan konsumen. Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh antara periklanan, citra merek dan kualitas produk terhadap keputusan pembelian produk kecantikan Alcoss Skincare. Sampel dalam penelitian ini berjumlah 75 responden dan teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian secara simultan menunjukkan bahwa periklanan, citra merek dan kualitas produk berpengaruh terhadap keputusan pembelian produk kecantikan Alcoss Skincare. Secara parsial menunjukkan bahwa periklanan berpengaruh signifikan terhadap keputusan pembelian, citra merek berpengaruh signifikan terhadap keputusan pembelian, dan kualitas produk berpengaruh terhadap keputusan pembelian produk kecantikan Alcoss Skincare.
THE EFFECT OF SERVICE QUALITY, FOOD QUALITY, AND CUSTOMERS EXPERIENCE TOWARD CUSTOMERS SATISFACTION AT KOKI SUNDA MEDAN Lin, Vivian; Alfonsius, Alfonsius
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Koki Sunda Medan has a 4.4 rating in Google Review, which means there are many dissatisfied customers, and most of them complain about unprofessional services from staff, food is served cold and undercooked, and customers are not having a good time. Hence, this research aims to analyze if service quality, food quality, and customer experience affect customer satisfaction at Koki Sunda Medan. Data sources are primary and secondary. The technique is convenience sampling and surveys 100 participants who have visited and purchased in Koki Sunda Medan. The model of this research is multiple linear regression. The research outcomes are that service quality has a partial effect on customer satisfaction, food quality has a partial effect on customer satisfaction, and customer experience partially affects customer satisfaction. Service quality, food quality, and customer experience simultaneously affect customer satisfaction at Koki Sunda Medan. This research recommends enhancing staff alertness, installing appliances and complimentary dishes, and holding activities for customers to create memorable experiences.
Co-Authors Angela Callista Leonardi Arabella Daniel Cassa Augustinus, Daniel Cassa Depari, Genesis Sembiring Erika Erika Ferawaty Gilbert Gilbert Ginting, Sryani Br Jasmine Nicola Jen Peng Huang Jeybi, Jeybi Leonardi, Angela Callista Lila Maria Kaban Lin, Vivian Madeline Elizabeth Micho Christian Nicola, Jasmine Poltak Sinaga Putri, Siti Alyaa Rahardjo, Jeanette Audrey Rudolfo Rizki Damanik Tamara Fransiska Tamara Ulansky Wijaya, Jesslyn