Article Per Year (5 Year)
p-Index From 2021 - 2026
3.495
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Accounting and Management Innovation JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Enrichment : Journal of Management Yayasan Cita Cendikiawan Al Khwarizmi AICS Jurnal Ekonomi Journal of Accounting and Management Innovation Business and Entrepreneurial Review Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Alfonsius
Universitas Pelita Harapan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
The Influence of Content Marketing, Brand Awareness, E-WOM and Product Knowledge Towards Purchase Intention (A Case Study on Oatside Customers in Medan) Rahardjo, Jeanette Audrey; Jeybi, Jeybi; Wijaya, Jesslyn; Putri, Siti Alyaa; Alfonsius, Alfonsius
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Oatside is a Singapore-owned company established in 2021 which offers variants of plant-based milk made of oats. It started being sold in Indonesia in early 2022, and it has gained popularity since then. The objective of the research is to identify the influence of content marketing, brand awareness, product knowledge and E-WOM towards the purchase intention of Oatside customers in Medan. In this paper, we will be using the quantitative research method to collect data which is implemented through questionnaires survey with likert scale. And for the analysis technique, we use the SEM or known as Structural Equation Modeling to process the data with Analysis of Moment Structure (AMOS) 22 Software. This research is conducted to see whether the influence of content marketing, brand awareness, E-WOM and product knowledge towards purchase intention on Oatside customers in Medan. The research shows that there is a significant influence in product knowledge on the purchase intention while other variables have no significant impact on the purchase intention.
PENGARUH PERIKLANAN, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN ALCOSS Leonardi, Angela Callista; Alfonsius, Alfonsius
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seiring berkembangnya zaman, kosmetik menjadi salah satu kebutuhan wanita yang sangat penting. Dalam kehidupan sehari-hari, wanita tidak bisa lepas dari kosmetik dari pagi hingga malam, baik itu wajah maupun tubuh. Di era sekarang ini, variasi produk kecantikan semakin beragam, dan persaingan di industri perawatan tubuh dan kosmetik semakin ketat. Pada saat yang sama, produk kecantikan dan kosmetik telah banyak mengalami perubahan, dengan berbagai inovasi yang memenuhi kebutuhan dan keinginan konsumen. Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh antara periklanan, citra merek dan kualitas produk terhadap keputusan pembelian produk kecantikan Alcoss Skincare. Sampel dalam penelitian ini berjumlah 75 responden dan teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian secara simultan menunjukkan bahwa periklanan, citra merek dan kualitas produk berpengaruh terhadap keputusan pembelian produk kecantikan Alcoss Skincare. Secara parsial menunjukkan bahwa periklanan berpengaruh signifikan terhadap keputusan pembelian, citra merek berpengaruh signifikan terhadap keputusan pembelian, dan kualitas produk berpengaruh terhadap keputusan pembelian produk kecantikan Alcoss Skincare.
DIGITAL MARKETING POTENTIAL IN INDONESIA Alfonsius Alfonsius
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v11i2.7231

Abstract

One of the impacts of the Covid-19 pandemic is the sluggishness of the business and economic world. Therefore, marketers or business actors need to find alternative solutions to market goods or services to consumers. This research aims to examine the potential of digital marketing so that business people can use it to survive. The research method used in this study is qualitative with a descriptive approach. The Covid-19 pandemic has required business actors to shift their marketing, promotion, and transaction strategies from traditional to digital. The results of this study recommend entrepreneurs develop digital marketing as a very effective option for reaching their target consumers.
The role of brand awareness, e-WOM, and perceived quality on purchase intention of Viva cosmetics in Medan Jeybi, Jeybi; Alfonsius, Alfonsius
Enrichment : Journal of Management Vol. 14 No. 1 (2024): April
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i1.1868

Abstract

Viva Cosmetics is one of the oldest cosmetic brands known for their affordable prices and formulations that are suitable for tropical environments. As the beauty industry keeps evolving, there has been a noticeable decrease in the purchase intention of Viva Cosmetics’ products which can be predicted through brand awareness, e-WOM, and perceived quality. This research intends to examine the role of these variables on the purchase intention of Viva Cosmetics among consumers in Medan. Descriptive quantitative and causal method are implemented in this research. Sample is determined using non-probability sampling (accidental sampling) with a total of 97 respondents. Multiple linear regression is used to analyze the data in this research. Results show that brand awareness, e-WOM, and perceived quality partially and significantly influence the purchase intention of Viva Cosmetics in Medan. Brand awareness, e-WOM, and perceived quality also influence the purchase intention simultaneously
COST AND NON-COST FACTORS: THE IMPORTANCE OF REPURCHASE INTENTION TO FACING COMPETITION IN INDONESIAN RETAIL INDUSTRY Alfonsius, Alfonsius; Nicola, Jasmine
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i1.1702

Abstract

In the current situation, certain retail businesses may have encountered difficulties in developing their businesses, particularly home appliance companies. This study aims to analyze the influence of sales promotion and service quality on customer repurchase intention at Ace Hardware Putri Hijau, Medan. Developing customer repurchase intention is crucial for business continuity nowadays. Improving sales promotion and service quality performances may be beneficial since sales promotion involves incentives to stimulate customer purchases and service quality emphasizes fulfilling customer needs, which can lead to achieving the company’s objectives. Questionnaires were distributed to 100 Ace Hardware Putri Hijau, Medan respondents using a purposive sampling method. The data is analyzed based on multiple linear regression analysis. Based on the findings, it is concluded that sales promotion significantly influences customer repurchase intention, and service quality significantly influences customer repurchase intention. Sales promotion and service quality simultaneously have a significant influence on customer repurchase intention.
The Influence Of Green Brand Towards Consumers’ Green Purchase Intention: An Empirical Study Of Lokalate Medan Erika, Erika; Alfonsius, Alfonsius
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of intense industrial and production development, environmental issues become one of the most mentioned global community’s concerns. Many companies will take this opportunity to help improve their sustainability development by implementing a green marketing strategy. This research discusses the implementation of the green concept by implementing eco-friendly marketing to boost consumers’ purchase intention, also illustrates the important role of green brand and waste management. The purpose of this paper is to determine the causal relationship between variables. This study uses nonprobability sampling namely snowball sampling to target respondents that are Lokalate consumers with an age range of 18-45 years. Data as many as 140 respondents gathered by distributing questionnaires using Google Forms. All measurement items were measured on five point Linkert-type scales. Data analyzed using SPSS 25.0 with multiple linear regression (MLR) analysis. The results of this study indicate that green brand has a significant effect on green purchase intention. The four hypotheses in this paper have been tested. Green brand positioning significantly gives positive influence to green purchase intention. Green brand attitude significantly gives positive influence to green purchase intention and green brand knowledge significantly gives positive influence to green purchase intention. This research resulted in positive impact in the form of improving the economy of UMKM in Indonesia and allows reducing waste to meet the concern of green consumers.
Co-Authors Angela Callista Leonardi Arabella Daniel Cassa Augustinus, Daniel Cassa Depari, Genesis Sembiring Erika Erika Ferawaty Gilbert Gilbert Ginting, Sryani Br Jasmine Nicola Jen Peng Huang Jeybi, Jeybi Leonardi, Angela Callista Lila Maria Kaban Lin, Vivian Madeline Elizabeth Micho Christian Nicola, Jasmine Poltak Sinaga Putri, Siti Alyaa Rahardjo, Jeanette Audrey Rudolfo Rizki Damanik Tamara Fransiska Tamara Ulansky Wijaya, Jesslyn