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All Journal PARADIGMA Graduasi: Jurnal Bisnis & Ekonomi Kinerja: Jurnal Ekonomi dan Manajemen Minda Baharu Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Berdaya Mandiri Budimas : Jurnal Pengabdian Masyarakat International Journal of Seocology Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Pengabdian kepada Masyarakat JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur juremi: jurnal riset ekonomi Journal Transformation of Mandalika JIPkM Jurnal Bimbingan dan Konseling Pandohop Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Bengawan :Jurnal Pengabdian Masyarakat Mabha Jurnal
Christiawan Hendratmoko Budi Istiyanto Ida Ayu Kade Rachmawati Kusasih
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Journal : Jurnal Ilmiah Edunomika (JIE)

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PENGARUH KUALITAS PENYIAR, KUALITAS SIARAN, RELATIONSHIP MARKETING DAN WORD OF MOUTH TERHADAP LOYALITAS PENDENGAR NURTANTIONO, ANDRI; KURNIANINGSIH, HENY; HENDRATMOKO, CHRISTIAWAN
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17626

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas penyiar, kualitas siaran, relationship marketing, dan word of mouth terhadap loyalitas pendengar Radio Mentari FM Surakarta. Dengan menggunakan metode deskriptif kuantitatif dan teknik accidental sampling, data dikumpulkan dari 96 responden (menggunakan rumus Rao Purbo). Hasil penelitian menunjukkan bahwa kualitas penyiar, kualitas siaran, dan relationship marketing memiliki pengaruh positif dan signifikan terhadap loyalitas pendengar, namun word of mouth tidak menunjukkan pengaruh yang signifikan.
Co-Authors Adyaksana, Rahandhika Ivan Alfansyah, Aldi Ananda, Frista Gladis Andri Nurtantiono Andri Nurtantiono Andri Nurtantiono Heny Kurnianingsih Hestin Mutmainah Ari Susanti Arif Nugroho Rahman Atikoh, Azizah Nur Bayu Aji Nugroho, Bayu Aji Caldera, Shanda Dewi Indah Febrianti Eko Triyanto Eko Triyanto elida elida Fatimah Azzahra Fatimah, Nabila Khusnul Florensia, Florensia Heny Kurnianingsih Heny Kurnianingsih, Heny Huda, Elida Zia'ul Ida Ayu Kade Kosasih, Ida Ayu Kade Ismunawan Ismunawan, Ismunawan Juan Mandala Putra Jumiyati Jumiyati, Jumiyati Liliyan, Aditya Muftiyanto, R. Taufiq Nur Muhammad Jalari Muhammad Jalari Murshid Hidayat, Murshid Nur Muftiyanto, R. Taufiq Nurjannah, Laely Nuryanti, Penny Sukma Octavia, Dewi Ika Oktavia, Dewi Ika Pamikatsih, Tri Ratna Putri, Isnaini Rahmawati Rosita Rosita Rosyadi, Zuhda Atma Saharsin, Astuning Saharsini, Astuning Saputra, Era Trianita Sari, Dian Saptorini Putri Indah Selviana, Yesy Tania, Sabiila Rahmat Trianita Saputra, Era Triatmono, Agus Veranita Widya Pangestika Wardana, Eko Kusuma Zia'ul Huda, Elida