Article Per Year (5 Year)
p-Index From 2020 - 2025
1.259
P-Index
This Author published in this journals
All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Social, Humanities, and Educational Studies (SHEs): Conference Series Journal of Hospitality Accommodation Management EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Ahmad AB
Politeknik Pariwisata Makassar
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Penggunaan Bahasa Asing di Swiss-Belhotel Makassar Ahmad Ab.; Kalis Nir Sambilaka; Sudarmi Sudarmi
Journal of Hospitality Accommodation Management (JHAM) Vol. 2 No. 2 (2023): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v2i2.1164

Abstract

This study aims to investigate the proficiency of front office employees in speaking foreign languages at Swiss-Belhotel Makassar and the challenges they face in mastering foreign languages. The research utilized a qualitative approach, conducting interviews with front office department supervisors who assessed the employees' language proficiency. The findings revealed that the use of foreign languages, particularly English, is crucial in interacting with international guests at Swiss-Belhotel Makassar, especially in areas such as reservations, registration, and services for the room.
KEARIFAN LOKAL, KUALITAS SUMBER DAYA MANUSIA DAN DAYA TARIK WISATA UNTUK KEBERLANJUTAN DESTINASI DESA Muh Taufik; Ahmad AB; Nur Salam
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 10 No 1 (2022): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v10i1.6222

Abstract

AbstractThe prolonged Covid-19 pandemic has weakened the economy in Indonesia. One of the biggest impacts was also felt in the tourism sector where all destination areas were closed due to this disaster which had an impact on the development of the creative economy in the destination area. The aim of this study is local wisdom, quality of human resources managers and destination attractions for village destination sustainability in the midst of pandemic Covid-19. This study is a quantitative approach using questionnaires as a method of data collection, where the number of samples used as many as 140 people with accidental sampling techniques, the analysis method in this study using the model of structural equations with the application of Amos. The findings of this study show that local wisdom on the attractiveness of destinations has a positive and significant influence, the quality of human resources has a positive and significant influence on tourist attraction, tourist attraction has a positive and significant influence in influencing the sustainability of destinations, local wisdom has an insignificant influence in encouraging destination sustainability,  The quality of human resources to the sustainability of the destination shows a positive and significant direction, and indirectly shows the attractiveness of tourism has an insignificant effect as a mediation variable for local wisdom on the sustainability of the destination. This study suggests the need to improve the quality of human resources who are able to see tourism development trends and use local wisdom with several new innovations so that they can attract tourists. Keywords: local wisdom, quality of human resources, destination attractions, sustainability of the destination
Optimizing Fragrance Longevity: Integrating Advanced Formulation and Environmental Control Strategies for Enhanced Performance and Consumer Satisfaction Mifta Nurfitria; Andi Ade Zulkifli; Daniel Adolf Ohyver; Ahmad AB; Sudarmi Sudarmi; Ernawati AB
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 3 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i3.92203

Abstract

Industri perhotelan semakin menyadari pentingnya layanan tambahan, seperti binatu dan tata graha, dalam meningkatkan kepuasan tamu secara keseluruhan dan bisnis yang berkelanjutan. Studi ini membahas kebutuhan layanan binatu yang efektif dan berkelanjutan di hotel dengan mengevaluasi kinerja pengharum berbasis mikrokapsul alami dibandingkan dengan alternatif berbasis bahan kimia tradisional. Penelitian ini menggunakan kombinasi data primer dari uji coba eksperimental yang dilakukan di Laboratorium Laundry Poltekpar Makassar dan data sekunder dari literatur yang ada. Temuan utama mengungkapkan bahwa parfum berbasis metanol, yang menggunakan fiksatif, umumnya memberikan retensi wewangian yang lebih unggul dibandingkan dengan parfum mikrokapsul berbasis air, yang menunjukkan lebih banyak variabilitas dalam kinerja. Terlepas dari manfaat lingkungan dari parfum berbasis mikrokapsul, parfum ini terbukti memberikan hasil yang kurang konsisten dalam hal daya tahan aroma. Studi ini menyimpulkan bahwa meskipun wewangian mikrokapsul alami menawarkan alternatif yang ramah lingkungan, formulasi berbasis metanol saat ini lebih efektif dalam menjaga kualitas wewangian dari waktu ke waktu. Rekomendasi untuk penelitian di masa depan termasuk memperluas ukuran sampel dan mengeksplorasi formulasi dan konsentrasi yang berbeda untuk mengoptimalkan efektivitas dan keberlanjutan produk binatu di sektor perhotelan. Pendekatan komprehensif ini bertujuan untuk meningkatkan pengalaman tamu secara keseluruhan sekaligus mengatasi masalah lingkungan perhotelan sebagai industri.
Leveraging Instagram for Tourism Growth: A Case Study of Suaraka Tinambung Camping Ground Ikhlasul Amal; Renold Renold; Daniel Adolf Ohyver; Ahmad AB; Andi Ade Zulkifli
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 3 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i3.91471

Abstract

Penelitian ini mengkaji efektivitas pemasaran digital melalui Instagram untuk meningkatkan visibilitas dan jumlah pengunjung Camping Ground Suaraka Tinambung di Desa Wisata Bissoloro, Kabupaten Gowa. Tujuan penelitian untuk mengetahui bagaimana Instagram dapat digunakan sebagai alat pemasaran yang efektif untuk meningkatkan daya tarik destinasi wisata. Metodologi yang digunakan adalah pendekatan kualitatif dengan teknik wawancara dan dokumentasi untuk mengumpulkan data dari pelaku pariwisata dan konten Instagram. Hasil penelitian menunjukkan bahwa penggunaan Instagram sejak 2019 telah signifikan meningkatkan visibilitas dan keterlibatan pengunjung dengan akun Suaraka Tinambung, berkontribusi pada pertumbuhan jumlah pengikut dan respons positif terhadap konten yang diposting. Kesimpulan dari studi ini adalah bahwa strategi pemasaran digital melalui Instagram efektif dalam memperluas jangkauan pasar dan meningkatkan keterlibatan pengunjung, meskipun Suaraka Tinambung perlu mengatasi kelemahan terkait sumber daya manusia dan aksesibilitas untuk memastikan pertumbuhan yang berkelanjutan.
Peran Kesantunan Berbahasa Dalam Komunikasi Karyawan Front Office dan Dampaknya terhadap Reputasi Hotel Ernawati AB; Muh. Syamsul Bahri; Darmayasa Darmayasa; Ahmad AB
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 4 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i4.96175

Abstract

Pentingnya kesantunan berbahasa dalam konteks perhotelan dan pemahaman kesantunan tersebut oleh karyawan front office dalam membangun reputasi hotel. Penelitian ini bertujuan untuk menganalisis peran kesantunan berbahasa oleh karyawan front office dalam membangun reputasi hotel di Kabupaten Bulukumba. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan kesantunan berbahasa, baik secara verbal maupun non-verbal, memiliki dampak signifikan terhadap kualitas layanan dan kepuasan tamu. Penggunaan ungkapan sopan serta penguatan komunikasi non-verbal menciptakan pengalaman positif bagi tamu. Selain itu, kesadaran budaya dalam komunikasi lintas budaya juga ditemukan sebagai faktor penting untuk memastikan efektivitas interaksi dengan tamu dari berbagai latar belakang. Oleh karena itu, pelatihan kesantunan berbahasa yang terstruktur sangat diperlukan untuk meningkatkan kualitas layanan dan daya saing hotel di industri perhotelan.
KEARIFAN LOKAL, KUALITAS SUMBER DAYA MANUSIA DAN DAYA TARIK WISATA UNTUK KEBERLANJUTAN DESTINASI DESA Muh Taufik; Ahmad AB; Nur Salam
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 10 No 1 (2022): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v10i1.6222

Abstract

AbstractThe prolonged Covid-19 pandemic has weakened the economy in Indonesia. One of the biggest impacts was also felt in the tourism sector where all destination areas were closed due to this disaster which had an impact on the development of the creative economy in the destination area. The aim of this study is local wisdom, quality of human resources managers and destination attractions for village destination sustainability in the midst of pandemic Covid-19. This study is a quantitative approach using questionnaires as a method of data collection, where the number of samples used as many as 140 people with accidental sampling techniques, the analysis method in this study using the model of structural equations with the application of Amos. The findings of this study show that local wisdom on the attractiveness of destinations has a positive and significant influence, the quality of human resources has a positive and significant influence on tourist attraction, tourist attraction has a positive and significant influence in influencing the sustainability of destinations, local wisdom has an insignificant influence in encouraging destination sustainability,  The quality of human resources to the sustainability of the destination shows a positive and significant direction, and indirectly shows the attractiveness of tourism has an insignificant effect as a mediation variable for local wisdom on the sustainability of the destination. This study suggests the need to improve the quality of human resources who are able to see tourism development trends and use local wisdom with several new innovations so that they can attract tourists. Keywords: local wisdom, quality of human resources, destination attractions, sustainability of the destination
Co-Authors Andi Ade Zulkifli Darmayasa Darmayasa Ernawati Ab Ikhlasul Amal Kalis Nir Sambilaka Mifta Nurfitria Muh. Syamsul Bahri Nur Salam Ohyver, Daniel Adolf Renold Renold Sudarmi Sudarmi Suni, Muh Taufik