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Journal : JURNAL ILMIAH GLOBAL EDUCATION

Pengaruh Kompetensi Kewirausahaan dan Orientasi Kewirausahaan Terhadap Kinerja Usaha di Mediasi Keunggulan Bersaing Pada Usaha Milenial Kopi Keliling di Kota Jambi Devi, Naulia Pitaloka Candra; Dahmiri, Dahmiri; Ihsan, Moh.
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3740

Abstract

The purpose of this study was to determine and analyze the influence of entrepreneurial competence and entrepreneurial orientation on business performance in the mediation of competitive advantage in the Millennial Coffee Business in Jambi City. The analysis tool used is Partial Least Squares analysis. Based on the results of the study, it can be concluded that entrepreneurial competence and entrepreneurial orientation have a positive and significant effect on competitive advantage and business performance of Coffee Business owners or partners in Jambi City. The higher the entrepreneurial competence and orientation, the greater the competitive advantage achieved, which ultimately has a positive impact on improving business performance. Competitive advantage has been proven to be a mediating variable that strengthens the relationship between entrepreneurial competence and orientation on business performance, so it is important for business actors to continue to develop entrepreneurial skills and innovative spirit in order to maintain and improve their business competitiveness.
Pengaruh Transformasi Digital dan Orientasi Pasar Terhadap Kinerja Usaha di Mediasi Keunggulan Bersaing Pada Usaha Laundry di Kecamatan Muara Bulian Kabupatan Batang Hari Putri, Hilyati Ananda; Dahmiri, Dahmiri; Ihsan, Moh.
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3741

Abstract

The purpose of this study is to determine and analyze the influence of digital transformation and market orientation on business performance in the mediation of competitive advantage in Laundry Business in Muara Bulian District, Batang Hari Regency. The analysis tool used is Partial Least Squares analysis. The results of the study show that digital transformation has a positive and significant effect on the business performance of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Market orientation has a positive and significant effect on the business performance of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Digital transformation has a positive and significant effect on the competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Market orientation has a positive and significant effect on the competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Competitive advantage has a positive and significant effect on the business performance of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency, Digital transformation has a positive and significant effect on performance through competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency and Market orientation has a positive and significant effect on performance through competitive advantage of business owners or employees of Laundry in Muara Bulian District, Batang Hari Regency.