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All Journal Sains: Jurnal Manajemen dan Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Riset Bisnis dan Manajemen Tirtayasa Jurnal INTECH Teknik Industri Universitas Serang Raya Indonesian Journal Of Business And Economics Ultima Management : Jurnal Ilmu Manajemen Sosio Dialektika Jurnal Fokus Manajemen Bisnis International Journal of Economics, Management, Business, and Social Science GEMILANG: Jurnal Manajemen dan Strategi Bisnis Asean International Journal of Business
Hayati Nupus
Universitas Sultan Ageng Tirtayasa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation

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Improving Marketing Performance Through the Role of Business Networks as Mediating Variables in MSMEs Bakery Products Putri Cyintia Anggraeni; Meutia Meutia; Hayati Nupus
Asean International Journal of Business Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i1.1425

Abstract

Purpose - This study aims to examine the effect of proactive orientation and risk-taking orientation on marketing performance and the role of business network as a mediating variable in Micro MSMEs of bakery products in Serang City. Methodology– This study used quantitative methods, instrument testing using SPSS-26, inferential testing, and hypothesis testing using SEM-PLS. The population in this study was 1,075, and the sample used in this study was selected using purposive sampling, resulting in 98 samples that met the criteria. Findings – It was found that proactive orientation and risk-taking orientation have positive significant to marketing performance and business network, business network has positive insignificant effect on marketing performance and business network does not mediate the relationship between proactive orientation to marketing performance, and business network does not mediate the relationship between risk-taking orientation to marketing performance. Novelty – The novelty in this research is the involvement of business network as mediators in MSMEs in the food sector, especially dry bakeries in Serang City.
Mediasi Kepuasan Kerja Pada Hubungan Kepemimpinan Transformasional, Budaya Organisasi, Dan Kinerja Karyawan Diyah Yuningsih Diyah Yuningsih; Wawan Prahiawan; Hayati Nupus
SOSIO DIALEKTIKA Vol. 11 No. 1 (2026)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v11i1.16878

Abstract

Penelitian ini bertujuan menganalisis pengaruh kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi pada PT Krakatau Osaka Steel. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori. Populasi penelitian berjumlah 143 karyawan yang seluruhnya dijadikan responden menggunakan teknik sampling jenuh. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kepemimpinan transformasional (t = 2,120; p = 0,035) dan budaya organisasi (t = 2,139; p = 0,033) berpengaruh positif dan signifikan terhadap kinerja karyawan. Kepemimpinan transformasional dan budaya organisasi juga berpengaruh positif terhadap kepuasan kerja, sedangkan kepuasan kerja berpengaruh signifikan terhadap kinerja karyawan (t = 3,244; p = 0,001). Selain itu, kepuasan kerja terbukti memediasi hubungan antara kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan dengan nilai Variance Accounted For (VAF) masing-masing sebesar 51,97% dan 51,95%. Temuan ini menunjukkan bahwa peningkatan kinerja karyawan dipengaruhi oleh penguatan kepemimpinan transformasional dan budaya organisasi melalui peningkatan kepuasan kerja. Kata kunci: budaya organisasi; kepemimpinan transformasional; kepuasan kerja; kinerja karyawan; mediasi.
Co-Authors Ahmad Hanfan, Ahmad Asas Worasutr Cervin Chaniago Chaniago Diah Novianti Diyah Yuningsih Diyah Yuningsih Haryadi . Jamjuri Jamjuri Jamjuri Lutfi, Lutfi Meutia, Meutia Mukhsin, Moh. Putri Cyintia Anggraeni Ramdansyah, Agus David Roni Kambara Selly Viani W. Wahyudi Wawan Ichwanudin Wawan Ichwanudin Wawan Prahiawan Wibi Restu Dramawi