Article Per Year (5 Year)
p-Index From 2021 - 2026
2.096
P-Index
This Author published in this journals
All Journal Sains: Jurnal Manajemen dan Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Riset Bisnis dan Manajemen Tirtayasa Jurnal INTECH Teknik Industri Universitas Serang Raya Indonesian Journal Of Business And Economics Ultima Management : Jurnal Ilmu Manajemen Sosio Dialektika Jurnal Fokus Manajemen Bisnis GUYUB: Journal of Community Engagement Jurnal Media Ekonomi International Journal of Economics, Management, Business, and Social Science GEMILANG: Jurnal Manajemen dan Strategi Bisnis Asean International Journal of Business
Hayati Nupus
Universitas Sultan Ageng Tirtayasa
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Improving Marketing Performance Through the Role of Business Networks as Mediating Variables in MSMEs Bakery Products Putri Cyintia Anggraeni; Meutia Meutia; Hayati Nupus
Asean International Journal of Business Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i1.1425

Abstract

Purpose - This study aims to examine the effect of proactive orientation and risk-taking orientation on marketing performance and the role of business network as a mediating variable in Micro MSMEs of bakery products in Serang City. Methodology– This study used quantitative methods, instrument testing using SPSS-26, inferential testing, and hypothesis testing using SEM-PLS. The population in this study was 1,075, and the sample used in this study was selected using purposive sampling, resulting in 98 samples that met the criteria. Findings – It was found that proactive orientation and risk-taking orientation have positive significant to marketing performance and business network, business network has positive insignificant effect on marketing performance and business network does not mediate the relationship between proactive orientation to marketing performance, and business network does not mediate the relationship between risk-taking orientation to marketing performance. Novelty – The novelty in this research is the involvement of business network as mediators in MSMEs in the food sector, especially dry bakeries in Serang City.
Mediasi Kepuasan Kerja Pada Hubungan Kepemimpinan Transformasional, Budaya Organisasi, Dan Kinerja Karyawan Diyah Yuningsih Diyah Yuningsih; Wawan Prahiawan; Hayati Nupus
SOSIO DIALEKTIKA Vol. 11 No. 1 (2026)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v11i1.16878

Abstract

Penelitian ini bertujuan menganalisis pengaruh kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi pada PT Krakatau Osaka Steel. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori. Populasi penelitian berjumlah 143 karyawan yang seluruhnya dijadikan responden menggunakan teknik sampling jenuh. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kepemimpinan transformasional (t = 2,120; p = 0,035) dan budaya organisasi (t = 2,139; p = 0,033) berpengaruh positif dan signifikan terhadap kinerja karyawan. Kepemimpinan transformasional dan budaya organisasi juga berpengaruh positif terhadap kepuasan kerja, sedangkan kepuasan kerja berpengaruh signifikan terhadap kinerja karyawan (t = 3,244; p = 0,001). Selain itu, kepuasan kerja terbukti memediasi hubungan antara kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan dengan nilai Variance Accounted For (VAF) masing-masing sebesar 51,97% dan 51,95%. Temuan ini menunjukkan bahwa peningkatan kinerja karyawan dipengaruhi oleh penguatan kepemimpinan transformasional dan budaya organisasi melalui peningkatan kepuasan kerja. Kata kunci: budaya organisasi; kepemimpinan transformasional; kepuasan kerja; kinerja karyawan; mediasi.
Training, Competence, and Employee Productivity: The Mediating of Job Satisfaction and The Moderating of AI Technology Erwan Susanto; Wawan Prahiawan; Hayati Nupus
GUYUB: Journal of Community Engagement Vol 7, No 3 (2026): September
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i3.16809

Abstract

Employee productivity and job satisfaction have become increasingly important in the context of digital transformation, as artificial intelligence (AI) continues to reshape workplace processes and employee experiences. Nevertheless, limited empirical research has examined how competency and training influence employee productivity through job satisfaction while considering the moderating role of AI technology, particularly in the context of IT firms. To address this gap, this study examines the effects of training and competency on employee productivity, the mediating role of job satisfaction, and the moderating role of AI technology. The sample consisted of 168 employees of PT Krakatau Information Technology, selected using a saturated sampling technique. This organizational context is particularly relevant because employees operate in a technology-intensive environment where continuous competency development and adaptation to AI may influence both job satisfaction and productivity. Data were collected through a survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that training has no significant direct effect on employee productivity (p = 0.259; t = 0.647), whereas competency has a positive and significant effect on employee productivity (p < 0.001; t = 4.899). Both training and competency have positive and significant effects on job satisfaction (p = 0.002; t = 3.865 and p < 0.001; t = 5.603, respectively). Furthermore, job satisfaction has a positive and significant effect on employee productivity (p = 0.024; t = 3.482), indicating that employee development may contribute to productivity through greater job satisfaction. These findings suggest that employee competency serves as a strategic asset that can substantially enhance organizational productivity. Organizations should develop a structured AI roadmap, strengthen employees’ AI and digital competencies, and integrate AI into core business processes with strong managerial support to maximize its potential productivity benefits.
IMPROVING MARKETING PERFORMANCE THROUGH SERVICE INNOVATION: THE MEDIATING ROLES OF BRAND IMAGE AND COMPETITIVE ADVANTAGE AT PRIVATE VOCATIONAL HIGH SCHOOLS IN TANGERANG CITY Stefany Adellia Setya Krista; Lutfi; Hayati Nupus
Jurnal Media Ekonomi (JURMEK) Vol 31 No 2 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i2.3357

Abstract

  Purpose: This study aims to analyze the effect of service innovation on marketing performance and examine the mediating roles of brand image and competitive advantage in private vocational high schools in Tangerang City. Research Methodology: This study employed a quantitative approach with a causal research design using a survey method. The population consisted of 110 private vocational high schools in Tangerang City, and census sampling was applied. Data were collected through questionnaires using a 1–10 interval scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. Results: The findings indicate that service innovation significantly influences marketing performance, competitive advantage, and brand image. Among these relationships, service innovation has the strongest effect on brand image (β = 0.703), indicating that innovation in educational services plays an important role in shaping positive public perceptions of schools. Furthermore, brand image and competitive advantage significantly improve marketing performance. The mediation analysis reveals that both variables partially mediate the relationship between service innovation and marketing performance, with brand image showing a stronger mediating effect (β = 0.232) than competitive advantage (β = 0.124). Conclusion: Service innovation contributes to improved marketing performance not only through direct effects but also by strengthening organizational assets, particularly brand image and competitive advantage. This study extends knowledge in educational service marketing and management by demonstrating that stakeholder perceptions of school reputation represent a critical mechanism for converting service innovation into superior marketing outcomes. Limitations: This study was limited to private vocational high schools in Tangerang City and used a cross-sectional design, which may restrict broader generalization. Keywords: Brand Image; Service Innovation; Competitive Advantage; Marketing Performance; Private Vocational High Schools. How to Cite: Krista, S. A. S., Lutfi, & Nupus, H. (2026). Improving marketing performance through service innovation: The mediating roles of brand image and competitive advantage at private vocational high schools in Tangerang City. Jurnal Media Ekonomi, 31(2), 70-79.
Co-Authors Ahmad Hanfan, Ahmad Asas Worasutr Cervin Chaniago Chaniago Diah Novianti Diyah Yuningsih Diyah Yuningsih Erwan Susanto Haryadi . Jamjuri Jamjuri Jamjuri Lutfi, Lutfi Meutia, Meutia Mukhsin, Moh. Putri Cyintia Anggraeni Ramdansyah, Agus David Roni Kambara Selly Viani Stefany Adellia Setya Krista W. Wahyudi Wawan Ichwanudin Wawan Ichwanudin Wawan Prahiawan Wibi Restu Dramawi