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All Journal Primary: Jurnal Pendidikan Guru Sekolah Dasar Jurnal Perencanaan Wilayah Jurnal Ilmu Manajemen Profitability Journal of International Multidisciplinary Research Agency Journal of Management and Business JEKAMI: Journal of Accounting Masterpiece Journal Society Service Insight Macoa : Jurnal Pengabdian kepada Masyarakat
Muh. Ramli
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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The Impact of TikTok Social Media Utilization as a Promotional Tool on Revenue Growth of Micro, Small, and Medium Enterprises (MSMEs) Muh. Ramli; Rusli; Hasrul Wijaya; Safri Tahir
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 1 (2026): FEBRUARY 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/qmgy9a30

Abstract

The rapid expansion of digital marketing has transformed how Micro, Small, and Medium Enterprises (MSMEs) promote products, particularly through short-video platforms such as TikTok. Despite widespread adoption, empirical evidence on how platform utilization contributes to income growth among local MSMEs remains limited. This study aimed to examine the effect of short-video social media utilization as a promotional strategy on MSME revenue growth in the Manakarra Beach area of Mamuju City, Indonesia. The research employed a quantitative correlational design using a cross-sectional approach. The population consisted of 50 MSME actors, and total sampling was applied. Primary data were collected through structured questionnaires measuring promotional intensity and income changes, and the data were analyzed using simple linear regression. The results showed that digital promotion through short-video content had a positive and statistically significant effect on MSME income (t = 2.688; p = 0.010 < 0.05). The regression coefficient indicated that increased promotional utilization contributed positively to revenue improvement, although the coefficient of determination (R² = 0.131) revealed that only 13.1% of income variation was explained by the model, with the remainder influenced by other business factors. These findings indicate that short-video social media functions as an effective complementary marketing instrument rather than a single determinant of business performance. This study contributes to digital marketing and MSME development literature by providing empirical evidence on the economic relevance of interactive promotional media and suggests that integrated marketing strategies and content optimization are essential for maximizing MSME revenue growth.
Legal Politics and the Dilemma of Legal Certainty and Justice: A Normative Analysis in the Indonesian Legal System Marzuki Irham; Muh. Ramli
Agency Journal of Management and Business Vol. 6 No. 1 (2026): January 2026
Publisher : Pustaka Digital Indonesia

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Abstract

This study examines the role of legal politics in ensuring legal certainty and achieving substantive justice within the Indonesian legal system. Although legal politics serves as a fundamental guideline in the formulation and enforcement of laws, tensions frequently arise between the demands of legal certainty and the pursuit of justice due to political influence in the legislative process. This study aims to analyze how legal politics shapes law-making and to identify the challenges in balancing these two legal objectives. This research employs a normative juridical method, using statutory, conceptual, and theoretical approaches to analyze legal norms, doctrines, and relevant scholarly works. The analysis focuses on the interaction between political configurations, institutional integrity, and the resulting legal framework. The findings reveal that legal politics plays a strategic role in determining the direction, substance, and priorities of legislation, thereby influencing the realization of legal certainty and justice. However, the dominance of political interests, regulatory disharmony, and weak law enforcement often undermine these objectives. The study also finds that an overemphasis on formal certainty may lead to substantive injustice, highlighting the need for a balanced approach. This study contributes to the discourse by emphasizing the importance of justice-oriented legal politics that integrates formal certainty with substantive fairness. It recommends strengthening institutional integrity, enhancing public participation, and ensuring consistency in legal policy to achieve a more equitable and predictable legal system.
Co-Authors Afrianto Andi Irwan Andini Arianto Dangkeng Armawansya Aslan Syah Mattulanreng Azis Muslimin Basman Bonewali Fajar Abadi Jaya Tadjuddin S Fauzan Abdul Rozzaq Hardianti Pertiwi Hasrul Wijaya Junaedi Arifin Marzuki Irham Muhammad Yasin Mukhlis Achmad Nengsi Sudirman Priyanto Regen, Ronal Riyan Adnan Wahyudi Rusli Safri Tahir Sutrisno Sutrisno Syarifuddin