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All Journal Katalogis AGROTEKBIS Abdimas Jurnal Penelitian Hasil Hutan MAJALAH ILMIAH GLOBE InComTech: Jurnal Telekomunikasi dan Komputer Operations Research: International Conference Series Journal of Computer Science and Information Systems (JCoInS) e-Jurnal Apresiasi Ekonomi Indonesian Journal of Forestry Research
Mohamad Iqbal
Pusat Penelitian dan Pengembangan Perubahan Iklim dan Kebijakan
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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THE IMPACT OF FEAR OF MISSING OUT ON OBSESSIVE-COMPULSIVE BUYING BEHAVIOR: EXPLORING THE ROLE OF BRAND PASSION (AMONG GENERATION Z IN PEKANBARU CITY) Iqbal, Mohamad; Afwa, Awliya; Moniko, Moniko
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.990

Abstract

This study examines the influence of Fear of Missing Out (FoMO) on obsessive-compulsive buying behavior among Generation Z in Pekanbaru City. It also analyzes the mediating roles of harmonious brand passion and obsessive brand passion in this relationship. Using a quantitative approach with 200 participants, the findings reveal that FoMO and obsessive brand passion directly affect obsessive-compulsive buying. Additionally, FoMO directly influences both harmonious and obsessive brand passion. However, harmonious brand passion does not have a direct effect on obsessive-compulsive buying and does not mediate the relationship between FoMO and obsessive-compulsive buying. In contrast, obsessive brand passion serves as a mediator in the relationship between FoMO and obsessive-compulsive buying. These findings highlight the critical role of psychological factors and brand passion in shaping consumer behavior, providing valuable insights for marketers and policymakers to mitigate excessive consumption among younger generations. Keywords: Fear of Missing Out (FoMO), Harmonious Brand Passion, Obsessive Brand Passion, Obsessive-Compulsive Buying
Co-Authors A Sediyo Adi Nugraha A.A. Ketut Agung Cahyawan W Afwa, Awliya Agus Ismanto Anita Rianti, Anita Arie Qur’ania Asep Denih Dian Anggraini Indrawan Dwi Septina, Ane Ferdiano, Jordi Gustan Pari Han Roliadi Hanifah, Risti Ulfi Hendroyono, Samuel Hidayat, Ari Moniko, Moniko Muh Azril Prasetiyo, Dandy Eko Rahmayanti, Atika Zahra Rossi Margareth Tampubolon Safitri, Eristya Maya Sihombing, Vivin Silvaliandra Wulansari, Anita Yulianti Yulianti