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Journal : JURNAL ILMIAH ADVOKASI

PRAKTIK PREDATORY PRICING DALAM SEKTOR E-COMMERCE: TINJAUAN TERHADAP UNDANG-UNDANG NOMOR 5 TAHUN 1999 Oktaviani, Tri; Pribadi, Deny Slamet; Utomo, Setiyo
Jurnal Ilmiah Advokasi Vol 13, No 3 (2025): Jurnal Ilmiah Advokasi
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jiad.v13i3.6415

Abstract

The rise of digital business and technological advancement has shifted conventional economic practices to digital platforms, with e-commerce often dominated by companies using strategies like predatory pricing to maintain market control. Such practices, including flash sales and free shipping, are challenging to regulate due to difficulties in gathering sufficient evidence. This study employs a socio-legal research method, with data from interviews and legal materials, identifying three key indicators of predatory pricing: sales below production cost, competitor exit, and subsequent price increases. Although Indonesia's Business Competition Supervisory Commission (KPPU) enforces competition laws, evidence challenges and legal interpretation complexities remain. Policy reform and capacity-building efforts are essential for effective oversight in this evolving digital landscape.Keywords: E-commerce;Legal Supervision;Predatory Pricing
RELEVANSI DOKTRIN WORK MADE FOR HIRE DALAM KARYA KECERDASAN BUATAN: TINJAUAN HUKUM HAK CIPTA INDONESIA Gemilang, Rayhan Surya; Kuspraningrum, Emilda; Utomo, Setiyo
Jurnal Ilmiah Advokasi Vol 13, No 4 (2025): Jurnal Ilmiah Advokasi
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jiad.v13i4.6601

Abstract

The rapid development of artificial intelligence (AI) has raised various legal issues, particularly regarding the determination of copyright ownership of works produced with the assistance or intervention of AI systems. In the context of Indonesian law, there are currently no specific regulations governing the legal status of AI-based works, resulting in a legal vacuum in the copyright regime. Based on the principle of the rule of law as stipulated in the 1945 Constitution of the Republic of Indonesia, the state has the authority to formulate regulations to ensure legal certainty and protection in the field of intellectual property. This study aims to analyze the regulation of artificial intelligence from a copyright law perspective through a comparative approach to regulations in several countries and to examine the relevance of applying the work made for hire doctrine as a normative solution in Indonesian law. The research method used is doctrinal legal research with a legislative and comparative law approach. The results of the study show that several countries, such as the United States, the United Kingdom, and China, have developed regulatory frameworks or specific legal doctrines to address copyright issues over AI-based works. In contrast, Indonesia still does not have specific regulations that accommodate these developments. Therefore, this study recommends the need to update Law Number 28 of 2014 concerning Copyright by integrating provisions regarding artificial intelligence, one of which is through the limited adoption of the work made for hire doctrine, in order to provide legal certainty and copyright protection that is adaptive to technological developments.Keywords: work made for hire; copyright law; artificial intelligence; legal reform; intellectual property