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Journal : JISE

Strategi Manajemen Komunikasi Media Online PT. Warta Global Republik Dalam Mengatasi Persaingan Antarmedia Online Usman, Isbat; L Nata, Andrian Anwar; Irawan, Hengki
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 1 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i1.79

Abstract

The rapid growth of the internet has resulted in the widespread existence of online media in Indonesia. As a result, competition between these online media platforms is increasing. With so much competition between online media, this research was conducted to find out how the communication management strategy carried out by PT Warta Global Republik as a new online media company to overcome competition between other online media. The method applied in this research uses a qualitative approach by analyzing POAC communication management theory (Planning, Organizing, Actuating, and Controlling). The data collection techniques implemented involved documentation studies, literature studies, observation, and in-depth interviews. The results of this study show that the management strategy implemented by PT Warta Global Republik has a good and effective communication foundation. Starting from the planning stage, Warta Global Republik takes steps to evaluate previous performance results, then maintains what is good and then replaces what is ineffective. At the organizing stage Warta Global uses a communication approach with the Journalist Organization, then at the actuating stage Warta Global uses effective communication to move the team, finally at the controlling stage the Chief Editor of Warta Global as the Warta Network oversees all articles to comply with company regulations. From the analysis of POAC management theory, it can be seen that the results of research on Warta Global Republik's management strategy say that Planning, Organizing, Actuating and Controlling are important points in the communication management of a company. In addition, the editor-in-chief of Warta Global Republik also holds full responsibility for competing with competing online media
Pengaruh Cash On Delivery dan Paylater terhadap Kepuasan Pelanggan E-Commerce Shopee Mustaqim, Mirza; Irawan, Hengki; Ekawati, Farida
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 2 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i2.220

Abstract

The phenomenon of the development of technology and science has influenced the daily behavior of people in Indonesia by becoming easier and faster. No exception for e-commerce which has emerged and developed rapidly influencing people's behavior. The Shopee application takes advantage of the opportunities for technological developments to attract the attention of Indonesian customers, especially with unique features on its platform. With Shopee, shopping becomes easier. And this convenience is really provided by Shopee, including the choice of COD and Paylater features with the aim of providing customer satisfaction. The study aims to determine the effect of COD and Paylater on Customer Satisfaction. Descriptive quantitative research design. The number of samples is 91 and the analysis technique is multiple linear regression. The conclusion is that the COD and Pay Later signs are 0.000 <0.05, so both have an effect on customer satisfaction.
A Literature Review: Faktor Pendidikan Wiraswasta, Lingkungan dan E-Commerce terhadap Minat Berwiraswasta Irawan, Hengki; Azwarudiansyah, Febri; Ekawati, Farida
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i2.233

Abstract

Entrepreneurial interest is a person's attitude that shows interest in certain things without any coercion or persuasion. Someone who has an interest in entrepreneurship means that he is ready for the risks and uncertainties in the climate or process of whether the business is successful or not. Several factors cause the emergence of entrepreneurial interest. Entrepreneurship education factors, environment and e-commerce are factors that are often discussed by several previous studies. This research method is qualitative with library research. Its nature is a literature review. The results of the study showed the influence of entrepreneurship education on entrepreneurial interest. In entrepreneurship education, individuals are taught about the mentality and mindset of maturity to be skilled and create their own businesses so that they can create new jobs for the surrounding environment. The environment influences entrepreneurial interest. In the environment where a person lives, a mindset and attitude will be formed. The environment is a supporting factor given to someone to generate entrepreneurial interest. E-commerce also influences entrepreneurial interest. E-commerce offers a form of ease of buying and selling. So many people are interested in buying and selling from e-commerce.
Analisis Harga dan Gaya Hidup terhadap Minat Beli Handphone Iphone Second Like New Darto, Cahyo Novi Tri; Irawan, Hengki; Susanto, Rindang
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.258

Abstract

This study aims to analyze the influence of price and lifestyle on the purchase intention of second like-new iPhones in Bandar Lampung City, specifically among consumers of Nano Store. The rapid development of technology and the increasing public demand for smartphones have made the iPhone one of the most sought-after products due to its quality and prestige. However, the high price of new iPhones has led some consumers to opt for second like-new iPhones, which are considered more affordable yet still functional. This research employs a quantitative approach using a survey method with 100 respondents. The results show that the price variable has a negative and significant effect on purchase intention (significance value 0.002 < 0.05), indicating that the lower the price, the higher the purchase intention. Meanwhile, lifestyle has a positive and significant effect on purchase intention (significance value 0.000 < 0.05), suggesting that the higher a person's lifestyle level, the greater their intention to purchase a second like-new iPhone. Simultaneously, price and lifestyle significantly influence purchase intention, contributing 44.4% to the purchase intention variable. These findings indicate that second like-new iPhones have become a rational and prestigious choice for urban communities, primarily due to affordable pricing and the need to align with today’s digital lifestyle