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Strategi Pemasaran Syariah Dalam Meningkatkan Penjualan Es Krim Miami Pada Agen di Karya Jaya Kota Palembang Destri Aktarina; Suryati Suryati; Emi Puspita Dewi
Social Science and Contemporary Issues Journal Vol. 2 No. 2 (2024): Social Science and Contemporary Issues Journal
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This research aims to find out how sharia marketing strategies increase Miami ice cream sales to agents in Karya Jaya and find out the inhibiting factors in marketing Miami ice cream sales to agents in Karya Jaya. In this research, the method used is a qualitative method, namely a type of field research with a qualitative descriptive approach. The data collection techniques used in this research are observation, interviews and documentation. The results of the research show that the sharia marketing strategy of the Miami Karya Jaya ice cream agent, namely the 4P marketing mix of product, price, place and promotion, has been implemented well and has also been imitated by the Miami Karya Jaya ice cream agent. The characteristics of the Prophet Muhammad SAW that made him successful in business were shiddiq (honest or true), amanah (trustworthy), fathanah (intelligent), and tabligh (communicative). Factors inhibiting sales of Miami ice cream are weather factors, damaged refrigerators, competition factors, and Miami ice cream melting.
Analisis Semiotika Charles Sanders Peirce Terhadap Pesan Moral Dalam Film Mencuri Raden Saleh Karya Angga Dwimas Sasongko Mareta Mareta; Nuraida Nuraida; Emi Puspita Dewi
Social Science and Contemporary Issues Journal Vol. 1 No. 4 (2023): Social Science and Contemporary Issues Journal
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Semiotic Analysis of Charles Sanders Peirce Against Moral Messages in the Film Stealing Raden Saleh by Angga Dwimas Sasongko" is the title of the research thesis. Mencuri Raden Saleh is a movie about six young individuals who stole artworks with the intention of making $2 billion in cash. They worked so hard and were so determined to succeed that they eventually succeeded. The formulation of the research issue is how the moral message is shown in the Angga Dwimas Sasongko film Stealing Raden Saleh, while the goal of this study is to discover the moral message portrayed in the Angga Dwimas Sasongko film Stealing Raden Saleh. A qualitative research methodology was applied. Charles Sanders Peirce's semiotic analysis, which focuses on the notion of the triangle of meaning, which is composed of the representamen, object, and interpretant, is the data analysis approach employed. Primary data sources in original DVD/VCD format as well as secondary data sources such books, journals, and the internet serve as the research's primary and secondary data sources, respectively. Using documentation procedures, data collecting methods. The virtues of duty, kindness, compassion, and friendship are among those portrayed in the movie Stealing Raden Saleh. collaboration and accountability. Through this semiotic process, an interpretation is generated that suggests that the next generation has to think critically and creatively, much like Piko and his pals did, who remained together in the face of several challenges.
Analisis Pesan Dakwah Dalam Buku Muhammad Al-Fatih 1453 Karya Ustadz Felix Y. Siauw Berlian Rahmansyah; Nurseri Hasnah Nasution; Emi Puspita Dewi
Social Science and Contemporary Issues Journal Vol. 2 No. 1 (2024): Social Science and Contemporary Issues Journal
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This study is entitled "Analysis of Da'wah Messages in the Book of Muhammad Al-Fatih 1453 by Ustadz Felix. Y Siauw.” In the current era of globalization, many people or ustadz preach through bi al-qalam (writing), including Ustadz Felix Y. Siauw who preaches through writing. Da'wah through writing has advantages compared to other methods, including: the work of an author will be known forever, even when the author is gone, because readers will always remember the messages contained in these books. The work of Felix Y. The purpose of this study was to find out what messages the da'wah conveyed by Ustadz Felix Y. Siauw in the book Muhammad Al-Fatih 1453, both in the messages of aqidah, moral messages, and shari'ah messages. Researchers also find out which messages are more dominant in this book so that researchers can conclude what the contents of this thesis are. Writing this thesis using a qualitative approach to the method of content analysis. Content analysis is research that is an in-depth discussion of the contents of written or printed information in the mass media. Based on the results of the data obtained, it is found that the contents of the book Muhammad Al-Fatih 1453 contain many da'wah messages including: messages of faith, moral messages and sharia messages that are related to everyday life. The most dominant da'wah message in this book is about Aqidah, how Muhammad Al-Fatih's belief in the promise that Allah and the Messenger of Allah gave in his bisyaroh in the form of the conquest of the city of Constantinople which became a separate strength for Muhammad Al-Fatih and his troops to realize the bisyaroh that the Messenger of Allah conveyed.
Penerapan Manajemen Kinerja Islam Dalam Meningkatkan Kedisiplinan Kerja Karyawan PT Garda Utama Indokarya Palembang Putri Riski Alam Tasti; Hidayat HT; Emi Puspita Dewi
Social Science and Contemporary Issues Journal Vol. 2 No. 2 (2024): Social Science and Contemporary Issues Journal
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This thesis is entitled "Application of Islamic Performance Management in Improving Work Discipline of PT Employees. Indokarya Palembang Main Guard”. The purpose of this research is to determine the application of Islamic performance management in improving the work discipline of PT employees. Indokarya Palembang Main Guard. The method used in this research is a qualitative research method with a descriptive approach that examines and explains the problem clearly. Data collection techniques include observation, documentation interviews, then data analysis consisting of data reduction, data presentation and drawing conclusions/verification. and disciplinary theory popularized by Malayu Hasibuan. The results of this research show that Islamic performance management aims to build performance in accordance with Islamic law, a job based on very strong sharia, and carrying out company management with good disciplinary rules as taught in Islam to become a good Muslim worker. PT. Garda Utama Indokarta hopes that employees can work wholeheartedly and diligently in carrying out worship, because work is also worship as Islam teaches its people to work diligently and seriously, solely hoping for Allah's approval. in accordance with the theory put forward by Malayu Hasibuan which states that discipline is a person's awareness and willingness to obey all applicable regulations and social norms, which consist of employee attendance every day, punctuality of working hours, employee relations or welfare, employee compliance with regulations. PT. Garda Utama Indokarya continues to improve discipline among its employees. Leaders provide motivational directions and guidance so that employees work in accordance with company regulations.
Peran Dakwah Islam Dalam Menciptakan Nilai-Nilai Moderasi Beragama Pada Remaja di Kelurahan Bukit Sangkal Palembang Harris Febriyan; Emi Puspita Dewi
Social Science and Contemporary Issues Journal Vol. 2 No. 2 (2024): Social Science and Contemporary Issues Journal
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This research is entitled: "The Role of Islamic Da'wah in Creating Religious Moderation Values in Adolescents in Bukit Sangkal Subdistrict, Palembang". The issues discussed in this thesis are: What is the role of Islamic preaching in creating values of religious moderation in teenagers in Bukit Sangkal Village, Palembang and what are the supporting and inhibiting factors in creating religious moderation values in teenagers in Bukit Sangkal Village, Palembang. The aim of this research is: To determine and analyze the role of Islamic da'wah in creating values of religious moderation among teenagers in Bukit Sangkal Village, Palembang. This research uses qualitative research. The data collection technique in this research uses interview, observation and documentation methods. The data analysis technique used in this research is the technique from Miles and Huberman, namely data reduction, data presentation and drawing conclusions. The results of the research show that while there is still a generation that does not accept an attitude of religious moderation, we must be able to provide a deep understanding of what religious moderation is, and explain that we do not live alone, we live together with other identities, which are based on the concept of our beliefs. different, our understanding is different, but in matters of togetherness it contains good values which actually do not conflict with what we believe in, we must unite to succeed in building harmony in differences. So the thing that needs to be avoided is coercive behavior in inviting someone to believe in what we believe in. In a life of diversity we must be able to make religious moderation into our character, so that it is easy to apply to everyday life.
Analisis Pesan Dakwah Serial Animasi Nussa Season 1 di YouTube Little Giantz dalam Mengajarkan Pemahaman Tentang Akhlak pada Anak Indah Febriyanti; Nurseri Hasnah Nasution; Emi Puspita Dewi
Social Science and Contemporary Issues Journal Vol. 2 No. 2 (2024): Social Science and Contemporary Issues Journal
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The script is titled “Analysing Da’wah Message of Nussa Animation Series Season 1 on YouTube Little Giantz in Teaching Understanding of Aklak to Anak” aimed at knowing the da’wah message in Nussa animation as well as knowing the da’wah message in teaching children’s understanding of Aklak. The research method used is Roland Barthes’ semiotic analysis method because it is classified as suitable enough to analyze the Nussa animation series’ da’wah elements, denotations and connotations. Research uses observation and documentation data collection techniques. The result is that the da’wah message found in the study contains the message of faith, sharia, and scripture. Furthermore, the da’wah message taught about the scripture is to say thank you, please help, apologize, sincerely, kindly, patient. Advice for parents should be able to choose which animation shows are worth watching, and pay attention to the meaning of animation shows, because animation shows can be an effective learning medium by viewing, listening to and observing the message content of those animations, and then we can apply them to everyday life. And don’t watch animated shows that contain negative things to avoid bad things.    
Resepsi Penonton Terhadap Makna Stereotip Gender Perempuan dalam Film Barbie Karya Greta Gerwig Rida Satriani; Nuraida Nuraida; Emi Puspita Dewi
Social Science and Contemporary Issues Journal Vol. 2 No. 2 (2024): Social Science and Contemporary Issues Journal
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Greta Gerwig's Barbie is one of the films that highlights women's gender issues, features various scenes with certain stereotypes, and gets a variety of responses from the audience. This phenomenon is interesting to study about how the audience's reception analysis of the meaning of female gender stereotypes in Greta Gerwig's Barbie Movie. Based on these problems, this study aims to determine the audience's interpretation process of gender messages contained in the film. This research method uses Stuart Hall's reception analysis with data collection through interviews, documentation, and literature study. The informants in the study amounted to 5 Barbie movie viewers who were selected based on purposive sampling technique. The results of this study show that there are variations in the interpretation of 4 indicators of female gender stereotyping messages in Barbie Movies with different position categories, namely dominant, negotiation, and opposition positions. There are certain parts of the informants agreeing to the message of female gender stereotypes displayed in the Barbie Movie, but there are parts when the informants are still negotiating the message, and there are informants who do not agree with the movie message in certain parts influenced by a number of factors Some of the influencing factors are educational factors, environmental factors, and cultural factors which are the basis for interpreting gender stereotypical messages carried out by informants.
Dampak Kualitas Produk, Harga dan Word Of Mouth terhadap Minat Beli pada Butik Islamiyah Taqwa Travel Palembang Aidil Fitriansyah; Nuraida Nuraida; Emi Puspita Dewi
Social Science and Contemporary Issues Journal Vol. 2 No. 2 (2024): Social Science and Contemporary Issues Journal
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The impact on income is due to efforts to improve product quality and price again so as to create a good image for the company, so the researchers determined the title "The Impact of Product Quality, Price and Word of Mouth on Purchase Interest at the Islamiyah Taqwa Travel Palembang Boutique." The aim of the research is to determine the impact of product quality, price and word of mouth on purchasing interest at the Islamiyah Taqwa Travel Palembang boutique. The type of research is quantitative statistics. Data collection techniques include observation, questionnaires and documentation. Then the data analysis technique uses validity, reliability, homogeneity, normality, heteroscedasticity, multicollinearity, multiple linearity and hypothesis tests. The results of the research show that the Fcount value is 55.410>2.69 Ftable, the significant value is 0.000 <0.05, so there is a simultaneous influence between the variables of product quality, price, Word of Mouth on purchase intention received. This means that the influence of the product quality variable (X1), price variable (X2), Word of Mouth (X3) and purchase interest variable (Y) is 84.9%, meaning that there is a significant impact between product quality, price, word of mouth regarding buying interest is due to strong internal encouragement or stimulation to motivate action, where this encouragement is influenced by stimulus and positive feelings about the products that consumers want to have from Butik Islamiyah Taqwa Travel Palembang
Persepsi Mahasiswa Terhadap Aplikasi TikTok Sebagai Media Dakwah Ashabul Kahpi; Emi Puspita Dewi
Social Science and Contemporary Issues Journal Vol. 2 No. 2 (2024): Social Science and Contemporary Issues Journal
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The presence of social media such as Tik Tok makes the communication process easier and more effective. This is the case with da'wah activities. Da'wah must be in accordance with the concept of al-Islamu sholih likulli zaman wa makan (in accordance with the conditions of time and era). This research is entitled "Student Perceptions of the TikTok Application as a Da'wah Media". The purpose of this study was to determine student perceptions of the TikTok application as a medium for da'wah. This research uses a qualitative descriptive method. The data collection techniques used are observation, interview, and documentation. Data analysis was carried out through data reduction, namely summarizing the results of interviews, observations, and data analysis. The results of this study indicate that, the perception of MD students views TikTok as a media for da'wah is an effective and relevant media if used in preaching. TikTok is also perceived as a new or innovative preaching media, besides other media. TikTok is also responsive and can meet current needs, because it contains positive things and content, such as information, educational content, comedy, business, and various other positive things.
Peran Lembaga Keagamaan di Tengah Konflik Pemilihan Kepala Desa Reggi Asirina Asirina; Emi Puspita Dewi
Social Science and Contemporary Issues Journal Vol. 2 No. 2 (2024): Social Science and Contemporary Issues Journal
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This thesis is entitled "The Role of Religious Institutions in the Midst of the Conflict in the Election of the Head of Celikah Village, Kayuagung District, Ogan Komering Ilir Regency". This research was motivated by the conflict during the election of the Celikah village head. The aim of this research is to determine the role of the Celikah Village P2UKD religious institution in resolving the conflict in the election of the village head as well as the factors that caused the conflict in the election of the head of the Celikah Village. The method used in this research is field research, which is qualitative research using types and sources of data supported by data collection techniques taken from objects directly in Celikah Village. The results of this research show that the role of P2UKD which was formed by the Kayuagung District Religious Affairs Office was carried out very well, by making the role of P2UKD as a forum for carrying out activities, then to achieve the vision, mission and goals of religious institutions, as a forum for the actualization of members or with other religious institutions. Furthermore, the P2UKD institution was successful in playing the role of a religious institution in Celikah Village, because P2UKD is considered sacred in Celikah Village, whatever happens in Celikah Village is always associated with P2UKD. Factors that caused conflict in the election of the Celikah Village Head included discommunication, differences in goals, differences in assessment or perception.