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Journal : Journal of Creative Student Research

Perbandingan Konten Instagram Disbudporaparsby dan Roeang.Jenama Pada Gelaran Piala Dunia U-17 2023 Bagas Dwiya Yudhana; Restu Ismoyo Aji
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2937

Abstract

Motion graphic is one of the graphic design techniques that uses animation to convey information visually. Motion graphic can make visual presentation content richer and clearer in delivering messages. Motion graphic can also help content attract audiences. This study aims to compare the effectiveness of visual presentation on static content and content with motion graphic about the U-17 World Cup 2023. The study was conducted with a qualitative descriptive method. Data collection methods involved interviews to find out the responses of the informants to the content that used motion graphic and static content, as well as observations through direct observation to obtain the informants’ responses, enthusiasm, and understanding of the messages conveyed in both types of content. The results of the study showed that the use of motion graphic can improve the respondents’ understanding and enthusiasm for the message in the content of major sporting events such as the U-17 World Cup. In addition, the use of motion graphic can be a consideration for content creators who use motion graphic. This study has the potential to improve the effectiveness of the message delivered through motion graphic that is educational and informative.
Strategi Branding Akun Instagram Dari Aplikasi Bawapulang: Pendekatan Strategis Dalam Pemasaran Digital Gadis Cantik Bunga Tunjungwangi; Restu Ismoyo Aji
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2957

Abstract

Branding strategy is an important approach used by every company to promote their brand, products, and services. The branding strategy employed by the Instagram account @bawapulang involves diverse content, such as promotional content aimed at expanding market reach. Additionally, content that includes entertainment like memes and games will foster a closer relationship between BawaPulang and its audience, further broadening its market outreach. Informative content featuring tips and tricks about business will also impact the expansion of market reach, as it won't just engage the account followers but also individuals need these tips and tricks. This journal will highlight the importance of consistent diverse content in building a brand.
Membangun Identitas Brand Melalui Konsistensi Feeds Instagram @Bawapulang.Official Herwanda, Bilqis Agneza; Restu Ismoyo Aji
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2958

Abstract

A brand is said to succeed when a brand name is at the top of mind level, meaning that without explicitly mentioning the brand name, consumers can spontaneously know what the brand is. To achieve this, of course, there has been a lot of process going through to build strong identities. High-rise brand names are certainly accompanied by good delivery, such as a catchy logo, striking colors, anti-mainstream fonts, eye-catching supergraphs, or large promotions. Various forms of branding were carried out to get the spotlight, the Bawangulang application through its social media page @bawapulang.official. The purpose of this study is to find out how @bawap home.official consistently builds its brand through social media uploads that have unique and striking design styles. This study used the blabla method. Research results show that consistency branding has an effect on their awareness.
Redesain Logo UMKM “Weave” Firaghaida Effendi; Restu Ismoyo Aji
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2959

Abstract

Weave or Witrove, before the brand name change, was a fashion crafting enterprise specializing in designing items like bags and wallets crafted from natural materials, particularly water hyacinth. Apart from producing fashion products for sale, Weave also contributed to controlling the growth of water hyacinths in the vicinity to prevent ecological damage and other related issues. However, the Weave brand lacked a strong visual identity. Therefore, a logo redesign was necessary to establish a distinctive brand identity compared to other fashion brands and to enhance Weave's visibility in promoting its products through media channels. Data collected for this redesign involved interviews and observations, which were then analyzed using a qualitative descriptive data . This research encompassed several stages to create a visual identity in the form of a logo.  
Proses Perancangan Konten Motion Graphic Untuk ERP DI Instagram Erlangga Satrio Yudha; Restu Ismoyo Aji
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2997

Abstract

Motion graphics are an important component in a company called ERP Indonesia, because it has a company marketing strategy in the modern digital era, ERP is a company that operates in the field of consulting services regarding Branding (Brand Consultant) (Eka Reka Palakerti) is already engaged in the field of Brand Consultancy since November 30 2019 in Semarang and Tangerang, has an Instagram account which is used as a medium for promoting its services, and in this content uses animated videos based on motion graphics. ERP has increased visual appeal in marketing, increased consumer engagement, and optimized the efficiency of message communication via social media.