Yuliana Setyaningsih
Universitas Sanata Dharma Yogyakarta

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Journal : Jurnal Arbitrer

The Power of Visual Communication: Analyzing Visual Multimodal Cybertext Contexts in Indonesian Cyber Pragmatics Rahardi, R. Kunjana; Rahmat, Wahyudi; Setyaningsih, Yuliana; Handoko, Handoko
Jurnal Arbitrer Vol. 12 No. 1 (2025)
Publisher : Masyarakat Linguistik Indonesia Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ar.12.1.54-68.2025

Abstract

The rapid advancement of technology has significantly influenced the field of linguistics, particularly pragmatics, by expanding its scope from traditional intra-linguistic factors to encompass extralinguistic contexts such as social, cultural, situational, and cyber dimensions. This shift has ushered in functionalistic and post-functionalistic approaches in Indonesia, broadening the field to include semantic, cultural, cognitive, and cyber pragmatics. This study investigates how visual multimodal cybertext contexts in Indonesian digital media affect the interpretation of speech intent. This research draws on five selected visual, multimodal text excerpts from social media collected through free-flowing listening and note-taking, and it employs distributional and extralinguistic analysis methods. The findings reveal three primary roles of visual elements in cybertext: (1) typographic visuals that clarify background context for intended meaning, (2) visual icons that aid in contextual explanation, and (3) illustrative visuals that enhance understanding of the communicated message. These visual components are essential in facilitating accurate interpretation and engagement with speech acts in digital spaces. Addressing the gaps in understanding these elements can enhance communication strategies in Indonesian digital media, supporting clearer interaction and comprehension in a multicultural digital environment. This research contributes to the evolving field of cyber pragmatics by demonstrating the need for effective multimodal approaches to digital communication, especially in diverse sociocultural settings.
Javanese Silly Gags on Daily Communication on Social Media: Pragmatic Meanings and Functions Approach Rahardi, R. Kunjana; Handoko, Handoko; Rahmat, Wahyudi; Setyaningsih, Yuliana
Jurnal Arbitrer Vol. 11 No. 1 (2024)
Publisher : Masyarakat Linguistik Indonesia Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ar.11.1.49-59.2024

Abstract

This qualitative descriptive study aims to explore the pragmatic significance of rarely researched Javanese silly gags. The primary objective is to examine the markers and implications of these gags in daily communication, particularly focusing on their various categories. Utilizing social media fragments as the primary source, the research employs the note-taking method for listening. Subsequent steps include the identification, classification, and characterization of Javanese silly gags into five distinct categories: (1) Silly jokes for enthusiasm, (2) Silly jokes for sarcasm, (3) Silly jokes for satire, (4) Silly jokes for exasperation, and (5) Silly jokes for enigmatic humor. The equivalent analysis method is then applied, specifically using contextual equivalents through a comparative linking technique for in-depth data analysis. The emphasis on context is considered a crucial factor in conducting purpose-oriented pragmatic studies. The analysis reveals valuable insights into the diverse functions of Javanese silly gags, showcasing their significance in daily communication. The identified categories provide a comprehensive understanding of how these gags serve various purposes, from expressing enthusiasm to conveying sarcasm, satire, exasperation, and enigmatic humor. The social media fragments prove to be rich sources for uncovering the nuances of Javanese silly gags and their markers. The findings of this study shed light on the multifaceted nature of Javanese silly gags, highlighting their importance in preserving a unique form of humor. The study emphasizes the potential threat posed by the younger generation’s lack of comprehension. It underscores the need to preserve and understand Javanese silly gags in the evolving landscape of communication. Overall, this research contributes to the broader understanding of pragmatic aspects in Javanese humor, emphasizing the cultural and communicative significance of these often-overlooked forms of expression.