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All Journal DIGEST MARKETING E-Jurnal Ekonomi Sumberdaya dan Lingkungan e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah Jurnal Paradigma Ekonomika JEJAK JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) Masyarakat, Kebudayaan dan Politik Jambura Agribusiness Journal Jurnal Ekonomi Pembangunan Studium: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Aktual International Journal of Humanities Education and Social Sciences Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Junaidi Junaidi
Prodi Ekonomi Pembangunan Fakultas Ekonomi Dan Bisnis Universitas Jambi
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : DIGEST MARKETING

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PENGARUH ORIENTASI PASAR TERHADAP KUALITAS LAYANAN DAN KEUNGGULAN BERSAING Andini Andini; Junaidi Junaidi
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

In hyper competitive environment, market orientation is not only absolutely necessary for corporations but also for nonprofit organizations such as Madrasah education organization. Hence, this study aims to explain the effect of market orientation on service quality of Madrasah and competitive advantage. Data analysis used structural equation modeling (SEM) to examine the hypothesis. Unit analysis consists of 160 students and parents of Madrasah Aliyah Negeri. Based on data analysis result all goodness-of-fit criteria can be fulfilled, so it’s concluded that market orientation has significant effect on service quality and competitive advantage. But the model reveals that service quality has no significant effect on competitive advantage.
Co-Authors AA Sudharmawan, AA Abdul Wahab Adi Bhakti Adi Bhakti Adi Bhakti Adi Bhakti Adi Bhakti Adi Bhakti Afrizal Al Parok Al Parok Amri Amir Amri Amir Amril Amril Andini Andini Andri Devita Anisa Ayu L Anisya Ayu L Apri Sri Nurjanah Ari Susanto Arman Delis Asep Machpuddin Bayu Permana Candra Mustika Candra Mustika Cici Swarsih Dira Puji Lestari Dwi Hastuti Dzaki Furqoni ZA Edwin Maulana Rozmar Erfit Erfit Erni Achmad Etik Umiyati Etik Umiyati Etik Umiyati Etik Umiyati Etik Umiyati Fauziah Fauziah Fera Diana Fitri Fitri Hardiani Hardiani Haryadi Haryadi Haryadi Haryadi Haryadi Hasan Basri Heni Pujiastuti Heriberta Heriberta Ilham Wahyudi Ilmiyati Ilmiyati irasriadipura irasriadipura Islakhiyah Islakhiyah Jaya Kusuma Edi Jumairi Jumairi Lia Anggraini Litta Rizki Ardiningrum Muhammad Azka Vernanda Muhammad Iqbal Muhammad Safri Mutiara Mardatillah Nopriansyah Nopriansyah Nur Kasma Dewi Nurhayani Nurhayani Nyimas Dian Maisyarah Parluhutan Parluhutan Parmadi, Parmadi, Pepi Putriani Prasetio, Primadi Purwaka Purwaka Hari Prihanto Purwaka Hari Prihanto Purwaka Hari Prihanto Qorina Novitri Rahma Wardana Putri Rahmi Handayani Raina Damarsari Rohana Rohana rosmeli, rosmeli Salman Jumaili Septina Sovia Shylvia Andriani Siti Aminah Siti Hodijah Siti Hodijah Sri Rahayu Suhailah Amatullah Sulung Tino Anggara Syaparuddin Syaparuddin TITIN HARTINI Toher Junrillah Tona Aurora Lubis Tri Egi Sundari Tri Utari Ukat Firmansyah ulfamawaddah ulfamawaddah Yanti Heryanti Yuliusman - Yulmardi Yulmardi Yusral Yusral Zamzami Zamzami Zamzami Zamzami Zamzami Zulfanetti Zulfanetti