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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Keizai Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Economics, Business, Management, & Accounting Journal Horizon: Indonesian Journal of Multidisciplinary JIMEK
Andang Fazri
Department Of Management, Faculty Of Economics And Business, Universitas Jambi, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PROSES KOMUNIKASI PEMASARAN TERINTEGRASI DALAM PEMBENTUKAN PERSONAL BRAND SEBAGAI STRATEGI PENJUALAN PRODUK UMKM (STUDI DESKRIPTIF PADA UMKM CAKE BY NADIA): wahya Lubis; Andang Fazri
Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 2 (2022): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v11i2.15832

Abstract

Abstrak, Disrupsi melatarbelakangi perubahan yang cepat dalam beberapa aspek kehidupan salah satunya kemajuan dan peran teknologi dalam kehidupan manusia. Sehingga mempengaruhi praktik dunia usaha yang semakin tinggi persaingannya. Cake By Nadia (CBN) merupakan sebuah brand usaha yang didirikan oleh Nadia Indah Pratiwi yang fokus pada penjualan produk cake dan dessert. Nadia memanfaatkan kecanggihan teknologi dalam menjalankan aktivitas dan pemasaran usahanya. Penelitian dilakukan menggunakan acuan ilmu manajemen pemasaran yaitu marketing mix dan integrated marketing communication (IMC) untuk melihat proses yang dilakukan dalam pemasaran usaha serta penggunaan teori the eight laws of personal branding untuk mengetahui bagaimana terbentuknya personal branding pemilik CBN hingga mampu mempengaruhi brand equity usaha CBN. Hasil Penelitian memaparkan adanya praktik komunikasi pemasaran terintegrasi (IMC) dalam memenuhi delapan elemen dari teori the eight laws of personal branding dalam membentuk personal branding Nadia. Nadia menggunakan aplikasi Instagram, whatsapp, dan Tiktok dalam praktek komunikasi pemasaran terintegrasi (IMC) sehingga ia mampu menampilkan kegiatan online maupun offline di sosial media yang pada akhirnya mempengaruhi persepsi banyak orang terhadapnya. Adanya korelasi antara komunikasi pemasaran terintegrasi (IMC) dan personal branding yang terbentuk dalam peningkatan brand equity usaha CBN. Kata Kunci: IMC, Instagram, Whatsapp, Cake By Nadia, Personal Branding, Brand Equity. Abstract, Disruption is the background for rapid changes in several aspects of life, one of which is progress and the role of technology in human life. So that it affects the practice of the business world which is increasingly competitive. Cake By Nadia (CBN) is a business brand founded by Nadia Indah Pratiwi which focuses on selling cake and dessert products. Nadia takes advantage of technological sophistication in carrying out her business activities and marketing. The study was conducted using the basic of marketing mix and integrated marketing communication sciences to describe the process of marketing activities of CBN and by using the theory of the eight laws of personal branding to find out how the personal branding can be formed of CBN owners and its affect the brand equity of CBN businesses. The results of the study describe the practice of integrated marketing communication in fulfilling the eight elements in building Nadia's personal branding. Nadia uses Instagram, whatsapp, and Tiktok applications in the practice of integrated marketing communication (IMC) so that she is able to display online and offline activities on social media which ultimately affects the perception of many people towards her. There is a correlation between integrated marketing communication (IMC) and personal branding that is formed in increasing the brand equity of CBN business. Keywords: IMC, Instagram, Whatsapp, Cake By Nadia, Personal Branding, Brand Equity
Speed strategy of public administration services in fulfilling the basic rights of citizens in rural areas in Indonesia Sry Rosita; Andang Fazri; Ratih Kusumastuti; Syahmardi Yacob
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 7 No. 2 (2019): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.062 KB) | DOI: 10.22437/ppd.v7i2.7574

Abstract

The main purpose of this research is to examine the speed strategy of public administration services in fulfilling the basic rights of citizens in rural areas in Indonesia. The method in this research is descriptive type with quantitative approach and use explanatory survey. The target of the research was villagers in four districts in Jambi Province. The instrument used to collect the data is by using a structured questionnaire given to the sample respondents. The statistical tool to examine the hypotehsis is by using Partial Least Square (PLS) method with smart-PLS as the software. The study found that the speed strategy of public administration services has a positive and significant influence on fulfilling the basic rights of citizens in rural areas. However, these positive and significant effect towards fulfilling the basic rights of citizens are mediated by public administration services. These suggest that the role of public administration services in rural areas should be transparent, accountable, and it needs to accommodate public participants and public right equally.
PENGARUH KUALITAS DAN HARGA PRODUK TERHADAP KEPUASAN PELANGGAN BUSANA MUSLIMAH NIBRA’S DI KECAMATAN SINGKUT Islahani Islahani; Andang Fazri
Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 2 (2023): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v12i2.18499

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga produk terhadap kepuasan pelanggan busana muslimah nibra di kabupaten singkut. Penelitian ini menggunakan data primer dan data sekunder dengan model Regresi Linier Berganda. Metode yang digunakan dalam penelitian ini menggunakan metode kuantitatif. Sampel dalam penelitian ini adalah pelanggan baju muslim Nibra di Kabupaten Singkut dan bersedia menjadi responden penelitian dengan pengumpulan data menggunakan kuesioner. Hasil penelitian ini menunjukkan bahwa kualitas produk dan harga produk secara simultan berpengaruh terhadap kepuasan pelanggan dan secara parsial kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan dan harga produk berpengaruh tidak signifikan terhadap kepuasan pelanggan.
PERAN KEPUASAN KERJA DALAM MEMEDIASI PENGARUH DUKUNGAN ORGANISASI TERHADAP KINERJA PEGAWAI DI LINGKUNGAN BALAI PENGELOLA TRANSPORTASI DARAT (BPTD) WILAYAH V PROVINSI JAMBI Yuliana Yenny Sorta Panjaitan; Andang Fazri
Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 03 (2023): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v12i03.22700

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Peran Kepuasan Kerja dalam Memediasi Pengaruh Dukungan Organisasi Terhadap Kinerja Pegawai di Lingkungan Balai Pengelola Transportasi Darat (BPTD) Wilayah V Provinsi Jambi. Alat Analisis yang digunkan adalah analisis PLS. Hasil penelitian menunjukkan Dukungan Organisasi berpengaruh positif dan signifikan terhadap kinerja pegawai pegawai di Balai Pengelola Transportasi Darat Wilayah V Provinsi Jambi. Dukungan Organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai di Balai Pengelola Transportasi Darat Wilayah V Provinsi Jambi. Kepuasan kerja tidak berpengaruh signifikan terhadap kinerja pegawai pegawai di Balai Pengelola Transportasi Darat Wilayah V Provinsi Jambi. Dukungan Organisasi tidak berpengaruh signifikan terhadap kinerja pegawai dengan kepuasan kerja sebagai variabel intervening pegawai di Balai Pengelola Transportasi Darat Wilayah V Provinsi Jambi
Pengaruh Diskon, Voucher, Dan Cashback Terhadap Minat Konsumen Menggunakan Pembayaran Elektronik Shopeepay Chaterina Teresha; Andang Fazri; Musnaini Musnaini
Jurnal Dinamika Manajemen Vol. 10 No. 1 (2022): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v10i1.24501

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh diskon, voucher dan cashback terhadap minat konsumen dalam menggunakan pembayaran elektronik ShopeePay. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Sampel yang digunakan sebanyak 96 orang. Responden dalam penelitian ini adalah pengguna pembayaran elektronik ShopeePay. Skala pengukuran yang digunakan dalam penelitian ini adalah skala semantik differensial. Teknik pengumpulan data menggunakan kuisioner dan diukur menggunakan SPSS 21. Alat analisis dalam penelitian ini menggunakan Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa diskon, voucher dan cashback berpengaruh secara bersama – sama (simultan) terhadap minat konsumen dalam menggunakan pembayaran elektronik ShopeePay dan secara individual (parsial) cashback merupakan variabel yang paling mempengaruhi minat konsumen dalam menggunakan pembayaran elektronik ShopeePay. Konsumen cenderung lebih menyukai promo cashback dalam menggunakan pembayaran elektronik ShopeePay. Hal ini dikarenakan cashback memicu repeat order, dengan kata lain konsumen dapat berhemat apabila ingin membeli produk di lain waktu. Dan hal ini juga memberikan keuntungan bagi peyedia jasa uang elektronik seperti ShopeePay karena konsumen akan berbelanja menggunakan pembayaran elektronik lebih sering untuk menggunakan poin cashback-nya di waktu yang akan datang.
Pengaruh Gratis Ongkir Dan Sistem Pembayaran Cash On Delivery-Cek Dulu (COD-Cek Dulu) Terhadap Minat Beli Pada E-Commerce Shopee Wilda Julianti; Andang Fazri; Husni Hasbullah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 1 (2024): MARET: JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v4i1.2683

Abstract

This research is the result of quantitative research which aims to answer questions about the influence of free shipping and the COD-Cek Dulu payment system on buying interest in Shopee e-commerce. The population in this study are Shopee e-commerce users. The research methodology used is quantitative research and the sampling technique uses the snowball sampling method with a sample size of 96 respondents. The data collection technique uses a questionnaire with the help of a Google form which is processed using SPSS version 26 and the data analysis technique uses multiple linear regression.
Pengaruh Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Sepatu Kulit Shoeka Shoes Zuhriya Choirun Nisa; Andang Fazri; Ade Perdana Siregar
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 6 No. 2 (2026): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v6i2.123

Abstract

The rapid growth of Indonesia’s domestic market, particularly in goods made from leather, has intensified competition among producers and contributed to a decline in customer satisfaction. Under these conditions, entrepreneurs are required to pay closer attention to several aspects that can shape buyers’ purchasing behavior, especially perceived cost and product excellence. This research was conducted to examine the extent to which consumers’ views on price and product quality affect their decision to purchase Shoeka Shoes.This research adopted a quantitative design supported by a survey technique. Information was gathered through questionnaires distributed to approximately 100 individuals who had experience purchasing Shoeka Shoes products. The participants were selected through purposive sampling, meaning only those who had previously bought the relevant product were included. The collected information was processed using multiple linear regression with the assistance of IBM SPSS Statistics 27. The findings indicate that perceived price and product quality both exert a positive and significant effect on purchase decisions. In this study, consumers were found to be more strongly influenced by price perception than by product quality when deciding to make a purchase. Simultaneously, both variables also showed a meaningful contribution to buying decisions, with a coefficient of determination of about 55.2%. These results suggest that a considerable proportion of consumer purchasing preferences toward Shoeka Shoes can be explained by perceived price and product quality.The outcomes of this study are expected to provide useful insight for business actors, particularly small and medium enterprises in the fashion sector, in increasing product sales through pricing policies that match consumer expectations and through better quality improvement efforts
Dampak Kualitas Layanan dan Kualitas Produk Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah PT Asuransi Jiwa BCA Life di Provinsi Jambi Bella Maysi Putri; Ade Octavia; Andang Fazri
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5373

Abstract

This study employs a quantitative approach with the aim of analyzing the influence of service quality and product quality on customer loyalty, with customer satisfaction serving as the intervening variable. The study was conducted among customers of PT Asuransi Jiwa BCA Life in Jambi Province. The independent variables in this study include service quality and product quality; the dependent variable is customer loyalty; and customer satisfaction acts as the intervening variable. Data collection was conducted by distributing questionnaires to customers who served as research respondents. The questionnaire was designed using a Likert scale to measure respondents’ perceptions of each indicator for service quality, product quality, customer satisfaction, and customer loyalty. The data obtained are primary data collected directly from the respondents. Data analysis was performed using the Partial Least Squares-based Structural Equation Modeling (SEM-PLS) method with the SmartPLS software. The analysis stages included testing the outer model to assess the validity and reliability of the research instruments, as well as testing the inner model to analyze the relationships between variables and test the research hypotheses. A test of the mediating effect of customer satisfaction was conducted to determine its role in mediating the influence of service quality and product quality on customer loyalty.
Model Financial Satisfaction Berbasis Financial Literacy dan Self-Control Melalui Financial Well-Being pada Karyawan Perempuan Bank BUMN di Kota Jambi Dea Rusita; Besse Wediawati; Andang Fazri; RTS Ratnawati
Keizai Vol 6, No 2 (2025): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v6i2.526

Abstract

Financial satisfaction is an important indicator of individual financial well-being, especially for female employees who often face the dual burden of managing work and household finances. This study aims to analyze the influence of financial literacy and self-control on financial satisfaction through financial well-being as a mediating variable among female employees of state-owned banks in Jambi City. This quantitative research uses a survey method with 100 respondents selected through purposive sampling. Data analysis uses Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS 3.0 software. The results show that: financial literacy has a positive and significant effect on financial satisfaction; self-control has no direct effect on financial satisfaction; both financial literacy and self-control have a positive and significant effect on financial well-being; financial well-being has a strong positive effect on financial satisfaction; and financial well-being significantly mediates the relationship between financial literacy and self-control on financial satisfaction. This study provides important implications for financial education programs and employee welfare policies in the banking sector.
Co-Authors Ade Octavia Bella Maysi Putri Chaterina Teresha Dea Rusita F. Husni Hasbullah, F. Husni Febrianto Al Ihkam Hadiyanto Hadiyanto Imilda Utami Dewi Islahani Islahani Lince Muis Muji Harto Musnaini Musnaini Noferdiman Noferdiman Ratih Kusumastuti Siregar, Ade Perdana Sry Rosita Syahmardi Yacob wahya Lubis Wilda Julianti Yuliana Yenny Sorta Panjaitan Zuhriya Choirun Nisa