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All Journal E-Journal of Tourism Jurnal Ekonomi dan Bisnis Bulletin of Counseling and Psychotherapy Jurnal Manajemen Perhotelan dan Pariwisata Coopetition : Jurnal Ilmiah Manajemen Journal La Sociale PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Linda Kusuma
Universitas Kristen Satya Wacana
Arts Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Loyalty of Green Tourist : Mediating Role of Satisfaction Nining Yuniati; Sony Heru Priyanto; Lieli Suharti; Linda Kusuma
E-Journal of Tourism Volume 7 Number 1 (March 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.241 KB) | DOI: 10.24922/eot.v7i1.54951

Abstract

The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tourists, high involvement, and tolerance. By using SEM a mediation test was carried out related to the position of customer satisfaction (GCS) in mediating its decision to buy in an environmentally friendly hotel (GP) and its loyalty (GCL). In short, to get loyal customers, services must be created in order to encourage customer satisfaction. Keywords: green hotel, green tourist, loyalty, purchasing, satisfaction
Literasi Media Sosial Memoderasi Pengaruh Daya Tarik Repositioning DP Mall Semarang Terhadap Frekuensi Kunjungan Dhurotun Nasikhah; Linda Kusuma
Coopetition : Jurnal Ilmiah Manajemen Vol. 12 No. 2 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i2.346

Abstract

The DP Mall Semarang shopping center before 2018 looked empty from visitors, because the mall was considered unattractive. Tenant choices, building designs, and facilities are considered less attractive for consumers to visit. However, in mid-2018 DP Mall Semarang carried out a repositioning by renovating the building and adding international tenants and brands. DP Mall also uses social media Instagram to reach consumers because it is easier and cheaper. This study aims to determine whether the repositioning attractiveness of DP Mall Semarang can affect the frequency of consumer visits. Then social media literacy is used which is expected to strengthen the influence of the attractiveness of repositioning on the frequency of visits, because researchers see that social media literacy is currently very much needed in social media. This type of research is quantitative by distributing questionnaires to 152 visitors to DP Mall Semarang. The analysis technique used is descriptive analysis and Moderated Regression Analysis (MRA) using the SPSS application. The results showed that repositioning attractiveness had a positive effect on the frequency of visits. However, high consumer social media literacy can weaken the effect of repositioning attractiveness on the frequency of consumer visits.
Fear of Missing Out (FOMO) dengan Kecanduan Media Sosial pada Mahasiswa Linda Kusuma Dewi Rahardjo; Christiana Hari Soetjiningsih
Bulletin of Counseling and Psychotherapy Vol. 4 No. 2 (2022): Bulletin of Counseling and Psychotherapy
Publisher : Kuras Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/bocp.v4i3.328

Abstract

This study is a quantitative study that aims to determine the relationship between Fear of Missing Out and social media addiction in college students. The participants in this study were 67 active students of the Satya Wacana Christian University Faculty of Psychology, class of 2018-2020 who used social media for a minimum of 5 hours. The research instrument uses 2 measuring instruments, namely the Bergen Social Media Addiction Scale (BMAS) Indonesian version modified by Maheswari and Dwiutami (2013) and the Indonesian Fear of missing Out Scale (FoMOS) modified by Kaloeti, Kurnia, and Tahamata (2021). Based on the results of data analysis using the Pearson product moment correlation test, there is a significant positive relationship between Fear of Missing Out and social media addiction with a correlation coefficient of 0.564 with a significance value of 0.000 (p < 0. 05) which means that the higher the level of Fear of Missing Out, the higher the level of addiction to social media, and conversely the lower the level of Fear of Missing Out, the lower the level of addiction to social media. The results of this study can be used as a basis for making activities to reduce the level of addiction to social media.
Pengaruh Green Marketing terhadap Citra Merek Perusahaan Ades dengan Kualitas Produk Sebagai Moderasi Kelvin Harly; Linda Kusuma
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 14 No 1 (2022): February
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v14i1.175

Abstract

Abstrak Perusahaan perlu mengamati penggunaan metode green marketing sebagai salah satu cara dalam membangun citra merek, serta penting untuk memperhatikan kualitas produk perusahaan. Green marketing dan kualitas produk merupakan aspek penting bagi mahasiswa dalam melakukan penilaian terhadap citra merek. Tujuan dalam penelitian ini ialah ingin mengetahui pengaruh green marketing terdapat citra merek, serta kualitas produk sebagai moderasi. Sampel dalam penelitian ini sebanyak 100 mahasiswa UKSW dengan menggunakan purposive sampling sebagai pemilihan sampel. Penelitian ini menunjukan bahwa green marketing berpengaruh terhadap citra merek, serta kualitas produk mempeharuhi kedua hubungan variabel tersebut. Kata kunci: Citra Merek, Kualitas Produk, Green Marketing. Abstract Companies need to observe green marketing methods as a way to build a brand image, because it is important to observing the quality of the company's products. Green marketing and product quality are important aspects for students in assessing brand image. This study aimed to determine the impact of green marketing to brand image, and product quality as a moderation of green marketing and product quality. This research indicate that green marketing has a positive effect on brand image and product quality is proven to moderate both variable relationships. Keywords: Brand Image, Product Quality, Green Marketing.
Sinergity of Village Owned Enterprises and MSMEs in Upgrading Daergic Potentials: Study on Sido Makmur Village, Getasan Village, Getasan District, Semarang Regency Prasetyo Suryahadi Mahendra Lisaputra; Linda Kusuma
Journal La Sociale Vol. 5 No. 3 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i3.1178

Abstract

Getasan Village has strategic potential and sufficient resources to advance Micro, Small and Medium Enterprises (MSMEs). The village's vision and mission, enshrined in Village Regulation No. 2/2019, focuses on the development of MSMEs. Although most MSMEs in the village still operate on a small and home-based scale, they remain a pillar of the local economy. However, challenges such as limited capital, lack of management knowledge, less supportive infrastructure, as well as limited market access hinder the growth of MSMEs. To address this, Village-Owned Enterprises (BUM Desa) are considered a potential solution. Law No. 6/2014 on Villages provides a legal foundation for the establishment of BUM Desa. With the synergy between BUM Desa and MSMEs, local economic potential can be maximized. The research used participatory observation methods and a qualitative approach. The results show several patterns of effective synergy between BUM Desa and MSMEs, such as capital strengthening, infrastructure development, skills training, and joint promotion. These measures are expected to improve the competitiveness and growth of MSMEs and provide positive impacts for the government and community. The formulation of BUM Desa's strategy in utilizing local economic potential and mobilizing MSMEs is also detailed to provide direction for further development.
The Effect of Company Reputation and Customer Relationship Marketing Towards Telkomsel Customer Loyalty in Salatiga City Abdi , Antonius Surjo; Kusuma, Linda; Ariadi, Gede
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.67580

Abstract

This research aimed to investigate the effect of company reputation and customer relationship marketing towards Telkomsel customer loyalty in Salatiga City. This study used word-of-mouth marketing variables and structural equation modelling (SEM) as an analysis to test 5 hypotheses. This research was followed by 160 respondents who were users of Telkomsel cellphone card in Salatiga City. This research showed that company reputation and customer relationship marketing significantly affected customer loyalty using Telkomsel cellphone card in Salatiga city. Company reputation significantly affect the word of mouth, but word of mouth did not significantly affect towards customer relationship marketing and customer royalty. Therefore, word of mouth could not mediate company reputation and customer relationship marketing towards Telkomsel customer loyalty in Salatiga city. Further research must examine other cellphone card users to provide new results because the results of this study cannot be representative of all cellphone card operators.
Competency mediates the influence of talent, interpersonal skills, and motivation on work ethic in entrepreneurial students Kusnilawati, Nunik; Kuswardani, D. C.; Utaminingsih, Adijati; Sulistyawati, Ardiani Ika; Kusuma, Linda
Jurnal Ekonomi dan Bisnis Vol. 27 No. 1 (2024)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v27i1.9049

Abstract

Work ethic is currently a strategic entrepreneurship issue. Gaps were still found in previous studies. This study uses an alternative research model by placing the competency variable as a mediating variable. Such a model is the novelty of this research. The research aims to analyze the influence of talent, interpersonal skills, and motivation variables on work ethic through competency mediation in entrepreneurial students in Semarang. This research uses a sample of 120 respondents. Data was collected using a questionnaire instrument and distributed to respondents via Google Forms. The measurement scale uses a Likert scale with five response points. This research processed data using SmartPLS, starting with validity and reliability tests, then descriptive statistical analysis, and ending with inferential analysis. This study uses a significance-level test to test the hypothesis. Valid and reliable data can be identified through validity and reliability tests. The analysis results show that work ethic is influenced by 62 percent by the interpersonal skills-motivation variable, while competence is influenced by 59 percent by the talent-interpersonal skills-motivation variable. The results show that competence plays a role as a mediation between interpersonal skills and work ethic, as well as between motivation and work ethic, but does not mediate between talent and work ethic.
Co-Authors Abdi , Antonius Surjo Ardiani Ika Sulistyawati Christiana Hari Soetjiningsih Dhurotun Nasikhah Gede Ariadi Kelvin Harly Kusnilawati, Nunik Kuswardani, D. C. Lieli Suharti Nining Yuniati Prasetyo Suryahadi Mahendra Lisaputra Sony Heru Priyanto utaminingsih, adijati