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All Journal Kinerja Gadjah Mada International Journal of Business Jurnal Rekayasa Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Benefit: Jurnal Manajemen dan Bisnis Kajian Manajemen dan Bisnis Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Journal of Engineering and Scientific Research (JESR) ASEAN Journal of Community Engagement Journal of Social Science Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekonomi Indonesia Peka: Jurnal Pengabdian Kepada Masyarakat Journal of International Conference Proceedings Seminar Nasional Insinyur Profesional (SNIP) Journal of Social Science INJECT Interdisciplinary Journal of Communication
M.F. Shellyana Junaedi
Universitas Atma Jaya Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENGARUH KREDIBILTAS SELEBRITI ENDORSER NASIONAL VS INTERNASIONAL PADA NIAT BELI LUWAK WHITE KOFFIE Novia Moliana Saragih; MF. Shellyana Junaedi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 4 No. 1 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.711 KB) | DOI: 10.32477/jrm.v4i1.67

Abstract

The reseach of this study to analysing of credibility effect (attractiveness, trusworthiness and expertise) and different analysing national endorser nor international endorser to consumer purchase intention. This reseach using the student respondent of several university in Yogyakarta city. The valid sample are 277 respondent. The result of study using multiple linear regression showed that trusworthiness expertise of national endorser celebrity significant effect on consumer purchase intention on Luwak White Koffie product. But attractiveness of celebrity national endoser no significant effect on consumer purchase intention on Luwak White Koffie product. The result used independent sample t-test showed national endoser celebrity more trusworthy and more capable advertised product compare with international endoser celebrity. It is just, international endoser celebrity attractiveness more of consumer compare national endoser celebrity.
The Importance of eWOM Elements on Online Repurchase Intention: Roles of Trust and Perceived Usefulness Maduretno, Raden Bernard Eka Hutomo Putra; Junaedi, Sheellyana
Jurnal Ikatan Sarjana Ekonomi Indonesia Vol 10 No 1 (2021): April
Publisher : Jurnal Ekonomi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52813/jei.v10i1.59

Abstract

The purpose of this research is to determine the effect of online review elements, including electronic Word of Mouth (eWOM) quantity, credibility, and quality, on customer’s online repurchase intention through the mediating roles of online seller trust and perceived usefulness of the website. A partial least square (PLS) based structural equation modeling (SEM) was chosen to evaluate the measurement of research constructs and test the research hypotheses. This research uses data collected through online questionnaires in Yogyakarta, Indonesia. The respondents’ criterion was college students who had read online recommendations before making purchases on Bukalapak.com, an e-commerce platform in Indonesia. The results suggest that the credibility and quality of eWOM have a positive direct effect on consumers’ repurchase intention, while the eWOM quantity has a negative influence on repurchase intentions. The eWOM credibility and quality indirectly influence repurchase intentions through trust in the online vendor. The perceived usefulness of the websiteonly mediates the influence of eWOM quality on online repurchase intention. Limitations and further research were also discussed.
Online Streaming Services Uses During The COVID-19 Pandemic in Indonesia Wratsari, Emerensia Tangkas Alma Wratsari; Junaedi, MF. Sheellyana; Mahestu Noviandra Krisjanti
KINERJA Vol. 26 No. 2 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i2.6068

Abstract

The COVID-19 pandemic accelerates the adoption of online streaming service around the world, including online streaming services, which is now starting to be used in Indonesia, like Netflix. This study assumes that consumers search for emotional and instrumental satisfaction when they start to watch any video or live streaming on their digital devices. Therefore, this study is based on two theories about technology adoption: the Technology Acceptance Model (TAM) and Uses Gratification Theory (UGT), to explore perceived ease of use and perceived usefulness from users' perceptions. By adding perceived risk perception related to the COVID-19 pandemic. This study aims to explore users' perceptions of online streaming services and describe their motivation to use the services. This study uses Smart PLS-SEM as analyze tool. There are 203 respondents used in this study. The research result shows that perceived ease of use positively and significantly affects perceived usefulness. Perceived usefulness, ritualized use, and instrumental use positively and significantly affect the intention to use Netflix. However, this study can't prove the effect of perceived ease of use and perceived risk perception on intention to use Netflix. Furthermore, perceived usefulness positively and significantly mediates the effect between perceived ease of use to intention to use Netflix.
The Artpreneurship: Innovate to Overcome the Challenge Kusuma, Gabriella Hanny; Kurniawati, Anggreni Dian; Junaedi, Sheellyana, M. F.; Widiastuti, Theresia Diah
ASEAN Journal of Community Engagement Vol. 7, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community engagement program aimed to improve the innovation of artpreneurs, a combination of artistic qualities with business sense in cultural sectors, overcoming the impact of the disruptive moment, such as the COVID-19 pandemic. This program used the Asset-Based Community Development method to explore the needs of the community. The exploration process used an appreciative inquiry approach to determine strengths, opportunities, aspirations, and results based on the inquiry from the community. This program was conducted in Ngestiharjo Village, Yogyakarta, Indonesia, as a part of the community service learning program Wiradesa conducted by the students and organized by Universitas Atma Jaya Yogyakarta. The participants were five artpreneurs who were members of the Ngestiharjo art community and own small and medium-sized enterprises. This community engagement program successfully defined the potential resources of the Ngestiharjo artpreneurs. The potential resources are intangible (network, cohesion, experiences, creativity, and quality) and tangible (venue and digital equipment) assets. These potential assets become an important element in developing a program using the Theory of Change (ToC). The results of this community engagement program are expressed in the ToC scheme which could be a guide for the members of the Ngestiharjo art community to improve their capacity to achieve their goals. Despite its limitations, this method of community development is replicable for communities with similar situations, striving toward innovations in maximizing arts and culture.
The Impact Of Marketing Communications On The Decline Of The De Mata Museum: A Study Of Traditional Wom Vs E-Wom Helena Yovita Junijanto; Shellyana Junaedi
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 2 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i2.2371

Abstract

The main objective of this study was to investigate the influence of marketing communication on visitors' interpretation of the De Mata Museum Yogyakarta site. In total, 196 individuals, ranging in age from 15 to 40, visited the De Mata Museum in Yogyakarta before the conclusion of the investigation. Data was collected using a purposive sample technique, Google Forms and a 5-point Likert scale. The data analysis was performed using IBM SPSS Statistics version 25, which included examining variance (ANOVA) and multiple linear regression. The findings indicated that electronic word-of-mouth (e-WOM) had a more significant influence on a physical site's perceived quality than conventional WOM. Significantly, the influence of commercial electronic word-of-mouth (e-WOM) exceeded that of personal WOM. Furthermore, the impact of negative word-of-mouth (WOM) metrics was markedly more substantial than that of good WOM, and negative electronic word-of-mouth (e-WOM) had a broader influence than negative WOM.
Co-Authors Anggreni Dian Kurniawati Ariesta Sekarlaranti Basu Swastha Dharmmesta Gabriella Hanny Kusuma, Gabriella Hanny Hans Kristian Wibowo Hartanto, Siane Ivana Helena Yovita Junijanto Laksmi Irianti Irianti Maduretno, Raden Bernard Eka Hutomo Putra Mahestu Noviandra Krisjanti Mercyano Christi Novia Moliana Saragih Raden Bernard Eka Hutomo Putra Maduretno Saragih, Novia Moliana Siane Ivana Hartanto Stefanie Sandra Santoso Theresia Diah Widiastuti Theresia Diah Widiastuti, Theresia Diah Vera Agustriana Noorhidana Vera Agustriana Noorhidana Wijayanti, Rindra Tri Wahyu Wratsari, Emerensia Tangkas Alma Wratsari