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All Journal Kinerja Gadjah Mada International Journal of Business Jurnal Rekayasa Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Benefit: Jurnal Manajemen dan Bisnis Kajian Manajemen dan Bisnis Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Journal of Engineering and Scientific Research (JESR) ASEAN Journal of Community Engagement Journal of Social Science Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekonomi Indonesia Peka: Jurnal Pengabdian Kepada Masyarakat Journal of International Conference Proceedings Seminar Nasional Insinyur Profesional (SNIP) Journal of Social Science INJECT Interdisciplinary Journal of Communication

M.F. Shellyana Junaedi

Universitas Atma Jaya Yogyakarta

Author-ID : 293651

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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EFEK PEMASARAN DAN PERAN KELUARGA DALAM PEMBENTUKAN EKUITAS MEREK Siane Ivana Hartanto; MF. Shellyana Junaedi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 4 No 2 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v4i2.46

This study aims to determine wheter the ads and family’s effect in the form of brand awareness and brand association and how the advertising, price promotions, and family influence in shaping the perception of quality. Brand awareness, brand associations, and perceived quality will also be tested the significant effect directly and indirectly the brand equity through brand loyalty. This research was conducted in the Yogyakarta where respondents are students. This study uses a quantitative method by distributing questionnaires to 200 respondents. Data retrieval technique using purposive sampling. Data processing techniques using regression analysis. The results of this study indicate that advertising and family has significant effects positively on brand awareness, but only a significant effect of family on brand association. Advertisements, family and the price also proved significant effect on the perception of quality. Brand awareness, brand associations and perceived quality have a significant effect directly or indirectly on brand equity through brand loyalty.

PENGARUH KREDIBILTAS SELEBRITI ENDORSER NASIONAL VS INTERNASIONAL PADA NIAT BELI LUWAK WHITE KOFFIE Novia Moliana Saragih; MF. Shellyana Junaedi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 4 No 1 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v4i1.67

The reseach of this study to analysing of credibility effect (attractiveness, trusworthiness and expertise) and different analysing national endorser nor international endorser to consumer purchase intention. This reseach using the student respondent of several university in Yogyakarta city. The valid sample are 277 respondent. The result of study using multiple linear regression showed that trusworthiness expertise of national endorser celebrity significant effect on consumer purchase intention on Luwak White Koffie product. But attractiveness of celebrity national endoser no significant effect on consumer purchase intention on Luwak White Koffie product. The result used independent sample t-test showed national endoser celebrity more trusworthy and more capable advertised product compare with international endoser celebrity. It is just, international endoser celebrity attractiveness more of consumer compare national endoser celebrity.

Mechanical properties improvement of Self Compacting Concrete (SCC) using polypropylene fiber Vera Agustriana Noorhidana Noorhidana; Laksmi Irianti Irianti; Tas'an Junaedi Junaedi
Journal of Engineering and Scientific Research Vol. 3 No. 1 (2021)
Publisher : Faculty of Engineering, Universitas Lampung Jl. Soemantri Brojonegoro No.1 Bandar Lampung, Indonesia 35141

SCC (self-compacting concrete) is a type of concrete that can compact itself without the help of external compaction. Thus, it can fill all parts of the formwork that are narrow and have tight reinforcement. A problem that often arises in the use of SCC is the segregation of concrete mixture, which reduces the strength of the concrete. This paper presents the effect of polypropylene fiber on the fresh concrete workability, compressive strength, splitting-tensile strength, and flexural-tensile strength of SCC concrete. The variations of the polypropylene fiber added to the SCC mixture are 0%, 0.05%, 0.067%, 0.1%, and 0.15% of the concrete’s volume, with a water-cement ratio of 0.5 and 0.38 and dense-graded and gap-graded coarse aggregate. Each concrete variation is made into cubes (150x150x150 mm3) for the compressive strength test, cylinders (dia.150mm; height 300mm) for splitting-tensile test, and prisms (100x100x400 mm3) for the flexural-tensile test. The experiments were carried out with concretes with the age of 28 days. The result showed that, polypropylene fiber could reduce the segregation in the SCC concrete mixture. The optimal polypropylene fiber percentage is 0.05%, which could improve the compressive strength by 12.2%, the splitting strength by 17.7%, and flexural strength by 322.3% compared to SCC concrete without polypropylene fiber.

THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior M. F. Shellyana Junaedi
Gadjah Mada International Journal of Business Vol 9, No 1 (2007): January - April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the proposed model. Specifically, the finding from structural equation model confirms the influence of consumer values orientation, ecological affect, and ecological knowledge on their attitudes towards green purchase intention. The implication of this research is relevant to Indonesian government and green marketers to fine-tune their environmental programs.

ANALISIS KESELAMATAN PEJALAN KAKI PADA SIMPANG BERSINYAL Tas'an Junaedi
Rekayasa : Jurnal Ilmiah Fakultas Teknik Universitas Lampung Vol 18, No 3 (2014): Edisi Desember 2014
Publisher : UNIVERSITAS LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pedestrians crossing road at the signalized intersection has a high risk as victims of traffic acci- dents, it is because the time of pedestrian to cross the road not taken into account by the cycle time of traffic lights. The purpose of this study was to evaluate the intersection and associate it with the behavior of pedestrians crossing the road. The results showed that the walking speed of pedestrians can not crossing on red all period and setting time at traffic lights at the intersection has not accommodate a pedestrian to crossing. to improve the safety and comfort of pedestrians, then at the intersection countdown signal must be installed equipment, the equipment is minimal in-set time of 15 seconds to allow time for pedestri- ans to crossing.

ANALISIS FAKTOR DEMOGRAFI, AKSES MEDIA DAN SUMBER INFORMASI TERHADAP KEPEDULIAN DAN KESADARAN LINGKUNGAN KONSUMEN: KAJIAN PEMASARAN YANG BERWAWASAN SOSIAL M.F. Shellyana Junaedi
KINERJA Vol. 7 No. 2 (2003): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v7i2.791

This study attempts to offer more insights into the dynamic nature of ecologicallyconscious consumer behavior. It also provides profiling and segmenting food purchase decisionmakers (mostly females) based upon ecologically-conscious consumer behavior. The data suggests that demographic criteria, media consumption, and green product source of information significantly influence the ecologically-conscious consumer behavior. It also provides some implications to marketers operating in organic-product market.Keywords: demographic, media consumption, source of information, ecologically conscious, organic

PENGARUH GENDER SEBAGAI PEMODERASI PENGEMBANGAN MODEL PERILAKU KONSUMEN HIJAU DI INDONESIA M.F. Shellyana Junaedi
KINERJA Vol. 12 No. 1 (2008): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v12i1.1388

This study examined the model development causal that can predict the green consumer behavior on organic food as green product. This study tested the influence of values orientation on environmental consciousness. This study also explained the effect of ecological knowledge, ecological affect, premium price and environment consciousness on green purchase intention. The role of gender as moderating variables on the causal model development. The analysis of 723 respondents all of those are people who influence and purchase their daily food. The result, based on path analysis using multi group structural equation modeling, indicated that the model tested had an acceptable fit. The idea implied in this research will be much help in resolving problem and decision making, connected to reinforce the green purchasing.Keywords: green consumer, attitude, behavior, organic food, gender

Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional Scaling Ariesta Sekarlaranti; Shellyana Junaedi
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 1 (2013)
Publisher : Universitas Airlangga

The aim of this research is to understand consumer perception of color, typography, graphical form and picture at product packaging using multidimensional scaling. Result from this research successfully understands consumer perception to color, typography, graphical form and picture at product packaging. This research concluded that positioning product simply influences packaging design. So packaging company cannot disregard graphical element in design packaging because correct combination between graphical elements of packaging can assist company to create packaging that is not only interesting but also can communicate visually carefully. Result of research is expected able to become benchmark for packaging company in making packaging design.

PENGARUH KESADARAN LINGKUNGAN PADA NIAT BELI PRODUK HIJAU: STUDI PERILAKU KONSUMEN BERWAWASAN LINGKUNGAN M.F. Shellyana Junaedi
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 9 No 2 Desember 2005
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i2.1210

This study examined the causal effect of the existing relationship between green purchasing, whichis attitudinal and behavioral approaches, environment consciousness, price premium, involvement andintention to green purchase. The idea implied on this research will help much in resolving problem anddecision making connected to reinforce the green purchase intention. The finding implied that environment consciousness influences to price premium and consumer involvement significantly. Another finding concludesthat consumer involvement significantlyinfluence to green purchase intention. Result, based on path analysis using AMOS indicated that the model tested had an acceptable fit. The goodness-of-fit index (GFI)was 0.977 which control for degree of freedom 1. Root mean square residual (RMR) was 0.009. The implicationof this research is relevant to marketers operating in organic-product market.

BERWAWASAN LINGKUNGAN DI INDONESIA: STUDI PERBANDINGAN KOTA METROPOLITAN DAN NON METROPOLITAN M.F. Shellyana Junaedi
Journal of Indonesian Economy and Business (JIEB) Vol 21, No 4 (2006): October
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

This study examined the model development causal that can predict the greenconsumer behavior on organic food as green product. This study tested the influenceof values orientation on environmental consciousness. This study also explained theeffect of ecological knowledge, ecological affect, premium price and environmentconsciousness on green purchase intention. The role of domicile area as moderatingvariables on the causal model development. The analysis of 723 respondents all ofthose are people who influence and purchase their daily food. The result, based onpath analysis using multi group structural equation modeling, indicated that themodel tested had an acceptable fit. The idea implied in this research will be muchhelp in resolving problem and decision making, connected to reinforce the greenJurnal Ekonomi dan Bisnis Indonesia, Vol 21 No.4 Tahun 2006purchasing.Keywords: green consumer behavior, organic food, domicile area

Co-Authors Anggreni Dian Kurniawati Ariesta Sekarlaranti Basu Swastha Dharmmesta Gabriella Hanny Kusuma, Gabriella Hanny Hans Kristian Wibowo Hartanto, Siane Ivana Helena Yovita Junijanto Laksmi Irianti Irianti Maduretno, Raden Bernard Eka Hutomo Putra Mahestu Noviandra Krisjanti Mercyano Christi Novia Moliana Saragih Raden Bernard Eka Hutomo Putra Maduretno Saragih, Novia Moliana Siane Ivana Hartanto Stefanie Sandra Santoso Theresia Diah Widiastuti Theresia Diah Widiastuti, Theresia Diah Vera Agustriana Noorhidana Vera Agustriana Noorhidana Wijayanti, Rindra Tri Wahyu Wratsari, Emerensia Tangkas Alma Wratsari

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