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PENGARUH KREDIBILTAS SELEBRITI ENDORSER NASIONAL VS INTERNASIONAL PADA NIAT BELI LUWAK WHITE KOFFIE Novia Moliana Saragih; MF. Shellyana Junaedi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 4 No 1 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v4i1.67

Abstract

The reseach of this study to analysing of credibility effect (attractiveness, trusworthiness and expertise) and different analysing national endorser nor international endorser to consumer purchase intention. This reseach using the student respondent of several university in Yogyakarta city. The valid sample are 277 respondent. The result of study using multiple linear regression showed that trusworthiness expertise of national endorser celebrity significant effect on consumer purchase intention on Luwak White Koffie product. But attractiveness of celebrity national endoser no significant effect on consumer purchase intention on Luwak White Koffie product. The result used independent sample t-test showed national endoser celebrity more trusworthy and more capable advertised product compare with international endoser celebrity. It is just, international endoser celebrity attractiveness more of consumer compare national endoser celebrity.
Mechanical properties improvement of Self Compacting Concrete (SCC) using polypropylene fiber Vera Agustriana Noorhidana Noorhidana; Laksmi Irianti Irianti; Tas'an Junaedi Junaedi
Journal of Engineering and Scientific Research Vol. 3 No. 1 (2021)
Publisher : Faculty of Engineering, Universitas Lampung Jl. Soemantri Brojonegoro No.1 Bandar Lampung, Indonesia 35141

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (730.316 KB) | DOI: 10.23960/jesr.v3i1.80

Abstract

SCC (self-compacting concrete) is a type of concrete that can compact itself without the help of external compaction. Thus, it can fill all parts of the formwork that are narrow and have tight reinforcement. A problem that often arises in the use of SCC is the segregation of concrete mixture, which reduces the strength of the concrete. This paper presents the effect of polypropylene fiber on the fresh concrete workability, compressive strength, splitting-tensile strength, and flexural-tensile strength of SCC concrete. The variations of the polypropylene fiber added to the SCC mixture are 0%, 0.05%, 0.067%, 0.1%, and 0.15% of the concrete’s volume, with a water-cement ratio of 0.5 and 0.38 and dense-graded and gap-graded coarse aggregate. Each concrete variation is made into cubes (150x150x150 mm3) for the compressive strength test, cylinders (dia.150mm; height 300mm) for splitting-tensile test, and prisms (100x100x400 mm3) for the flexural-tensile test. The experiments were carried out with concretes with the age of 28 days. The result showed that, polypropylene fiber could reduce the segregation in the SCC concrete mixture. The optimal polypropylene fiber percentage is 0.05%, which could improve the compressive strength by 12.2%, the splitting strength by 17.7%, and flexural strength by 322.3% compared to SCC concrete without polypropylene fiber.
ANALISIS KESELAMATAN PEJALAN KAKI PADA SIMPANG BERSINYAL Tas'an Junaedi
Rekayasa : Jurnal Ilmiah Fakultas Teknik Universitas Lampung Vol 18, No 3 (2014): Edisi Desember 2014
Publisher : UNIVERSITAS LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pedestrians crossing road at the signalized intersection has a high risk as victims of traffic acci- dents, it is because the time of pedestrian to cross the road not taken into account by the cycle time of traffic lights. The purpose of this study was to evaluate the intersection and associate it with the behavior of pedestrians crossing the road. The results showed that the walking speed of pedestrians can not crossing on red all period and setting time at traffic lights at the intersection has not accommodate a pedestrian to crossing. to improve the safety and comfort of pedestrians, then at the intersection countdown signal must be installed equipment, the equipment is minimal in-set time of 15 seconds to allow time for pedestri- ans to crossing.
ANALISIS FAKTOR DEMOGRAFI, AKSES MEDIA DAN SUMBER INFORMASI TERHADAP KEPEDULIAN DAN KESADARAN LINGKUNGAN KONSUMEN: KAJIAN PEMASARAN YANG BERWAWASAN SOSIAL M.F. Shellyana Junaedi
KINERJA Vol. 7 No. 2 (2003): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v7i2.791

Abstract

This study attempts to offer more insights into the dynamic nature of ecologicallyconscious consumer behavior. It also provides profiling and segmenting food purchase decisionmakers (mostly females) based upon ecologically-conscious consumer behavior. The data suggests that demographic criteria, media consumption, and green product source of information significantly influence the ecologically-conscious consumer behavior. It also provides some implications to marketers operating in organic-product market.Keywords: demographic, media consumption, source of information, ecologically conscious, organic
PENGARUH GENDER SEBAGAI PEMODERASI PENGEMBANGAN MODEL PERILAKU KONSUMEN HIJAU DI INDONESIA M.F. Shellyana Junaedi
KINERJA Vol. 12 No. 1 (2008): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v12i1.1388

Abstract

This study examined the model development causal that can predict the green consumer behavior on organic food as green product. This study tested the influence of values orientation on environmental consciousness. This study also explained the effect of ecological knowledge, ecological affect, premium price and environment consciousness on green purchase intention. The role of gender as moderating variables on the causal model development. The analysis of 723 respondents all of those are people who influence and purchase their daily food. The result, based on path analysis using multi group structural equation modeling, indicated that the model tested had an acceptable fit. The idea implied in this research will be much help in resolving problem and decision making, connected to reinforce the green purchasing.Keywords: green consumer, attitude, behavior, organic food, gender
Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional Scaling Ariesta Sekarlaranti; Shellyana Junaedi
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 1 (2013)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.104 KB) | DOI: 10.20473/jmtt.v6i1.2656

Abstract

The aim of this research is to understand consumer perception of color, typography, graphical form and picture at product packaging using multidimensional scaling. Result from this research successfully understands consumer perception to color, typography, graphical form and picture at product packaging. This research concluded that positioning product simply influences packaging design. So packaging company cannot disregard graphical element in design packaging because correct combination between graphical elements of packaging can assist company to create packaging that is not only interesting but also can communicate visually carefully. Result of research is expected able to become benchmark for packaging company in making packaging design.
PENGARUH KESADARAN LINGKUNGAN PADA NIAT BELI PRODUK HIJAU: STUDI PERILAKU KONSUMEN BERWAWASAN LINGKUNGAN M.F. Shellyana Junaedi
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 9 No 2 Desember 2005
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i2.1210

Abstract

This study examined the causal effect of the existing relationship between green purchasing, whichis attitudinal and behavioral approaches, environment consciousness, price premium, involvement andintention to green purchase. The idea implied on this research will help much in resolving problem anddecision making connected to reinforce the green purchase intention. The finding implied that environment consciousness influences to price premium and consumer involvement significantly. Another finding concludesthat consumer involvement significantlyinfluence to green purchase intention. Result, based on path analysis using AMOS indicated that the model tested had an acceptable fit. The goodness-of-fit index (GFI)was 0.977 which control for degree of freedom 1. Root mean square residual (RMR) was 0.009. The implicationof this research is relevant to marketers operating in organic-product market.
BERWAWASAN LINGKUNGAN DI INDONESIA: STUDI PERBANDINGAN KOTA METROPOLITAN DAN NON METROPOLITAN M.F. Shellyana Junaedi
Journal of Indonesian Economy and Business (JIEB) Vol 21, No 4 (2006): October
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10.248 KB) | DOI: 10.22146/jieb.6513

Abstract

This study examined the model development causal that can predict the greenconsumer behavior on organic food as green product. This study tested the influenceof values orientation on environmental consciousness. This study also explained theeffect of ecological knowledge, ecological affect, premium price and environmentconsciousness on green purchase intention. The role of domicile area as moderatingvariables on the causal model development. The analysis of 723 respondents all ofthose are people who influence and purchase their daily food. The result, based onpath analysis using multi group structural equation modeling, indicated that themodel tested had an acceptable fit. The idea implied in this research will be muchhelp in resolving problem and decision making, connected to reinforce the greenJurnal Ekonomi dan Bisnis Indonesia, Vol 21 No.4 Tahun 2006purchasing.Keywords: green consumer behavior, organic food, domicile area
The Influence of Social Media on Consumer Purchase Intentions: Like Behavior as a Moderator Mercyano Christi; Shellyana Junaedi
Journal of Social Science Vol. 2 No. 3 (2021): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v2i3.91

Abstract

his study aims to analyze the effect of e-WOM, brand image, brand awareness on perceived value and purchase intention with liking behavior as moderation. The object of this research is the Lactona brand on social media. Valid respondents in this study amounted to 145 respondents. Data were collected through an online questionnaire. Consumers often use social networking sites that are studied through electronic word of mouth references, consumers can easily obtain various types of brand information that drive purchase intention. Based on the perspective of consumer behavior, a research model was developed to determine what factors influence consumer value perceptions and purchase intentions on social media. Of all the variables, only liking behavior is insignificant. The results of this study can be used as a reference for further research on research development.
Analisis Dampak Lalulintas pada Pengembangan Kawasan Industri (Studi Kasus pada Kawasan Industri Chandra Asri Cilegon, Banten) Tas'an Junaedi; Vera Agustriana Noorhidana
Seminar Nasional Insinyur Profesional (SNIP) Vol. 2 No. 1 (2022): Prosiding SNIP Vol.2 No.1
Publisher : Fakultas Teknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1364.148 KB) | DOI: 10.23960/snip.v2i1.83

Abstract

Sebagai bagian dari Analisis Mengenai Dampak Lingkungan (Amdal), Analisis Dampak Lalu lintas (Andalalin) dilaksanakan untuk menganalisis dampak yang akan mempengaruhi kinerja lalu lintas sebagai akibat dari pembangunan atau pengembangan pusat kegiatan. Metode yang dilakukan adalah dengan melihat kondisi eksisting pusat kegiatan, memperkirakan volume lalu lintas yang akan timbul dari pembangunan atau pengembangan pusat kegiatan, identifikasi masalah yang akan terjadi dan melakukan mitigasi untuk mengatasi masalah tersebut. Makalah ini mengambil contoh kasus pengembangan Kawasan Industri Petrokimia PT. Chandra Asri Perkasa (CAP2) yang berada di Kota Cilegon, Banten. Hasil analisis menunjukkan bahwa pada kondisi eksisting V/C ratio ruas jalan di sekitar lokasi industri rata-rata 0,51 dan meningkat menjadi 0,59 pada saat industri beroperasi. Derajat Kejenuhan (DS) simpang di sekitar lokasi industry rata-rata 0,82 dan pada saat industri beroperasi nilai DS meningkat menjadi 0,89. Rekomendasi yang diberikan untuk meningkatkan kinerja ruas dan simpang adalah dengan melakukan rekayasa lalulintas pada ruas jalan dan menambah lajur (menambah lebar) pada semua pendekat di simpang, serta melakukan setting ulang waktu siklus lampu lalu lintas di semua simpang.