Articles
<![CDATA[PENGARUH KETIDAKPUASAN KONSUMEN, KARAKTERISTIK KATEGORI PRODUK, DAN KEBUTUHAN MENCARI VARIASI TERHADAP KEPUTUSAN PERPINDAHAN MEREK ]]>
<![CDATA[Shellyana Junaidi]]>;
<![CDATA[Basu Swastha Dharmmesta]]>
<![CDATA[ Journal of Indonesian Economy and Business (JIEB) Vol 17, No 1 (2002): January ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Universitas Gadjah Mada ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (222.444 KB)
|
DOI: 10.22146/jieb.6707
<![CDATA[The objective of this study is to examine the partial and simultaneous effects of customer dissatisfaction, characteristics of product category, and variety-seeking needs on brand switching behavior. This study has tested the impact of the variety-seeking needs as a moderating variable on brand switching behavior and provided an alternative perspective on the concept of consumers’ brand loyalty. The brand switching approach can be very helpful in resolving problem and decision making related to brand loyalty reinforcement. The results show two important findings. Firstly, the customer dissatisfaction and variety-seeking needs were significantly related to brand switching behavior, but the impact of characteristics of product category itself on brand switching behavior was not significant. Secondly, the variety-seeking needs moderated the effects of customer dissatisfaction and characteristics of product category on brand switching behaviors. Some implications for future research are identified, including the choice of products as research objects, dissatisfaction constructs, and the importance of inter-customer interaction issues.Key words: brand switching, customer dissatisfaction, characteristic products, variety-seeking, involvement]]>
<![CDATA[Entreprenurship For Kids Melalui Pendampingan Kewirausahaan Berbasis Lingkungan Sebagai Sarana Penunjang Experiental Learning Pendidikan Dasar Anak Sejak Dini ]]>
<![CDATA[Sheellyana Junaedi]]>;
<![CDATA[Theresia Diah Widiastuti]]>
<![CDATA[ PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2020): Desember ]]>
Publisher : <![CDATA[LPPM, Universitas Katolik Widya Mandala Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (1434.3 KB)
|
DOI: 10.33508/peka.v3i2.2999
<![CDATA[Learning entrepreneurship in early childhood can be implemented in an integrated manner with activities at school and at home with parents. One of the stages for introducing children to entrepreneurship, it is necessary to hold a Kidspreneur Education Program which is given to children with the aim of increasing their ability to develop their potential to be beneficial for themselves and for others. The Kidspreneur Education Program is run as a community service program at PAUD Tunas Melati, located in Wonocatur Hamlet, Yogyakarta. PAUD Tunas Melati. Learning methods are carried out using the Experiential Learning method which is carried out for 6 months. The results of this assistance will then become the main capital and productivity of children's independence as adults.]]>
<![CDATA[The Influence of Social Media on Consumer Purchase Intentions: Like Behavior as a Moderator ]]>
<![CDATA[Mercyano Christi]]>;
<![CDATA[Shellyana Junaedi]]>
<![CDATA[ Journal of Social Science Vol. 2 No. 3 (2021): Journal of Social Science ]]>
Publisher : <![CDATA[Syntax Corporation Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46799/jss.v2i3.91
<![CDATA[his study aims to analyze the effect of e-WOM, brand image, brand awareness on perceived value and purchase intention with liking behavior as moderation. The object of this research is the Lactona brand on social media. Valid respondents in this study amounted to 145 respondents. Data were collected through an online questionnaire. Consumers often use social networking sites that are studied through electronic word of mouth references, consumers can easily obtain various types of brand information that drive purchase intention. Based on the perspective of consumer behavior, a research model was developed to determine what factors influence consumer value perceptions and purchase intentions on social media. Of all the variables, only liking behavior is insignificant. The results of this study can be used as a reference for further research on research development.]]>
<![CDATA[PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP NIAT BELI KONSUMEN PADA KOPI JANJI JIWA ]]>
<![CDATA[Stefanie Sandra Santoso]]>;
<![CDATA[Sheellyana Junaedi]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35508/jom.v14i3.5064
<![CDATA[This study aims to analyze the effect of Social Media Marketing Activity on Brand Equity, the effect of Brand Equity on e-WOM, the effect of e-WOM on Purchase Intention, and the effect of Social Media Marketing Activity on Purchase Intention This study used purposive sampling with 215 valid questionnaires. Respondents were selected based on determined criteria; respondents who know the social media of Jiwa Jiwa's Instagram and have purchased Janji Jiwa either online or directly to outlets. Partial Least Square was chosen as the method of analysis to evaluate research result. In the first results of this study, it is known that Social Media Marketing Activity has a positive and significant effect on Brand Equity. The results of these two studies show that Brand Equity has a positive and significant effect on e-WOM. The results of these three studies show that e- WOM has a positive and significant effect on Purchase Intention. The results of these four studies show that Social Media Marketing Activity has a positive and significant effect on Purchase Intention. Keywords: Social Media Marketing Activity, Brand Equity, Electronic Word of Mouth, Purchase Intention.]]>
<![CDATA[The Impact of Service Quality, Patient Satisfaction, and Trust on Positive Word of Mouth (WOM) of Dental Clinic’s Patients ]]>
<![CDATA[Hans Kristian Wibowo]]>;
<![CDATA[Sheellyana Junaedi]]>
<![CDATA[ Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32535/jicp.v2i3.645
<![CDATA[The purpose of this research is to study the impact of service quality, patient satisfaction, and trust on positive word of mouth (WOM) recommendations by dental clinic patients. The paper also investigates the mediating effect of loyalty on WOM. A survey involving 150 dental clinic patients is conducted using a structured questionnaire developed using existing constructs. Data are analyzed using regression analysis with mediation which is used to assess the degree of association between the constructs and also applied to analyze the mediating effect of loyalty. The study is limited to a small sample which may somewhat limit generalization of findings. The results show that service quality has neither direct nor indirect significant relathionship towards positive WOM, patient satisfaction has indirect significant relationship through the medium of loyalty towards positive WOM, and trust has both direct and indirect significant relationship through the medium of loyalty towards positive WOM of dental clinic’s patients. This study makes several contributions. For academic, this study establishes the importance of service quality, patient’s satisfaction, and trust as antecedents of WOM in the context of dental clinic patients and also establishes loyalty as the mediating factor between them. For practical, the result provides insights about factors that can influence positive WOM of dental clinic patients. Also, it is beneficial for dental clinic management to consider the promotion strategy.]]>
<![CDATA[Exploring the Effects of Coffee Shop Brand Experience on Loyalty: The Roles of Brand Love and Brand Trust ]]>
<![CDATA[Raden Bernard Eka Hutomo Putra Maduretno]]>;
<![CDATA[M.F. Sheellyana Junaedi]]>
<![CDATA[ Gadjah Mada International Journal of Business Vol 24, No 3 (2022): September-December 2022 ]]>
Publisher : <![CDATA[Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22146/gamaijb.63218
<![CDATA[Loyalty is an essential asset for a particular brand to maintain excellent relationships with its customers and secure its continuing long-term business. An understanding customers' emotional and rational dimensions regarding brand performance is required to collect information to develop a great brand management strategy. Therefore, this study examines mediating roles of both brand love and brand trust in relation to the dimensions of brand experience (sensory, affective, intellectual, and behavioral) and brand loyalty in the coffee shop business context. A total of 225 valid questionnaires were collected from Generation Z (Gen Z) and Y (Gen Y) coffee consumers in Yogyakarta, Indonesia. The Partial Least Squares Structural Equation Modeling (PLS-SEM) was selected as an analytical method to evaluate the research results. The results show that affective, intellectual, and behavioral experiences directly influence brand love and brand trust, while the sensory experience only affects brand love. Furthermore, brand love and brand trust are proven to have a direct influence on brand loyalty. Subsequently, brand love successfully mediates the effect of each dimension of brand experience on brand loyalty. In contrast, brand trust is not successful in mediating the effect of sensory experience on brand loyalty. The results also clearly show that none of the model coefficient paths are significantly moderated by generation due to the small age gap. Finally, the findings suggest what all factors that could enhance brand loyalty to achieve competitive advantages and develop marketing strategies are. Limitations and further research are also discussed.]]>
<![CDATA[Analisis Dampak Lalulintas pada Pengembangan Kawasan Industri (Studi Kasus pada Kawasan Industri Chandra Asri Cilegon, Banten) ]]>
<![CDATA[Tas'an Junaedi]]>;
<![CDATA[Vera Agustriana Noorhidana]]>
<![CDATA[ Seminar Nasional Insinyur Profesional (SNIP) Vol. 2 No. 1 (2022): Prosiding SNIP Vol.2 No.1 ]]>
Publisher : <![CDATA[Fakultas Teknik ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (1364.148 KB)
|
DOI: 10.23960/snip.v2i1.83
<![CDATA[Sebagai bagian dari Analisis Mengenai Dampak Lingkungan (Amdal), Analisis Dampak Lalu lintas (Andalalin) dilaksanakan untuk menganalisis dampak yang akan mempengaruhi kinerja lalu lintas sebagai akibat dari pembangunan atau pengembangan pusat kegiatan. Metode yang dilakukan adalah dengan melihat kondisi eksisting pusat kegiatan, memperkirakan volume lalu lintas yang akan timbul dari pembangunan atau pengembangan pusat kegiatan, identifikasi masalah yang akan terjadi dan melakukan mitigasi untuk mengatasi masalah tersebut. Makalah ini mengambil contoh kasus pengembangan Kawasan Industri Petrokimia PT. Chandra Asri Perkasa (CAP2) yang berada di Kota Cilegon, Banten. Hasil analisis menunjukkan bahwa pada kondisi eksisting V/C ratio ruas jalan di sekitar lokasi industri rata-rata 0,51 dan meningkat menjadi 0,59 pada saat industri beroperasi. Derajat Kejenuhan (DS) simpang di sekitar lokasi industry rata-rata 0,82 dan pada saat industri beroperasi nilai DS meningkat menjadi 0,89. Rekomendasi yang diberikan untuk meningkatkan kinerja ruas dan simpang adalah dengan melakukan rekayasa lalulintas pada ruas jalan dan menambah lajur (menambah lebar) pada semua pendekat di simpang, serta melakukan setting ulang waktu siklus lampu lalu lintas di semua simpang.]]>
<![CDATA[The Influence of Social Media on Consumer Purchase Intentions: Like Behavior as a Moderator ]]>
<![CDATA[Mercyano Christi]]>;
<![CDATA[Shellyana Junaedi]]>
<![CDATA[ Journal of Social Science Vol. 2 No. 3 (2021): Journal of Social Science ]]>
Publisher : <![CDATA[Syntax Corporation Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (210.877 KB)
|
DOI: 10.46799/jss.v2i3.91
<![CDATA[his study aims to analyze the effect of e-WOM, brand image, brand awareness on perceived value and purchase intention with liking behavior as moderation. The object of this research is the Lactona brand on social media. Valid respondents in this study amounted to 145 respondents. Data were collected through an online questionnaire. Consumers often use social networking sites that are studied through electronic word of mouth references, consumers can easily obtain various types of brand information that drive purchase intention. Based on the perspective of consumer behavior, a research model was developed to determine what factors influence consumer value perceptions and purchase intentions on social media. Of all the variables, only liking behavior is insignificant. The results of this study can be used as a reference for further research on research development.]]>
<![CDATA[Online Streaming Services Uses During The COVID-19 Pandemic in Indonesia ]]>
<![CDATA[Wratsari, Emerensia Tangkas Alma Wratsari]]>;
<![CDATA[Junaedi, MF. Sheellyana]]>;
<![CDATA[Mahestu Noviandra Krisjanti]]>
<![CDATA[ KINERJA Vol. 26 No. 2 (2022): KINERJA ]]>
Publisher : <![CDATA[Faculty of Business and Economics Universitas Atma Jaya Yogyakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24002/kinerja.v26i2.6068
<![CDATA[The COVID-19 pandemic accelerates the adoption of online streaming service around the world, including online streaming services, which is now starting to be used in Indonesia, like Netflix. This study assumes that consumers search for emotional and instrumental satisfaction when they start to watch any video or live streaming on their digital devices. Therefore, this study is based on two theories about technology adoption: the Technology Acceptance Model (TAM) and Uses Gratification Theory (UGT), to explore perceived ease of use and perceived usefulness from users' perceptions. By adding perceived risk perception related to the COVID-19 pandemic. This study aims to explore users' perceptions of online streaming services and describe their motivation to use the services. This study uses Smart PLS-SEM as analyze tool. There are 203 respondents used in this study. The research result shows that perceived ease of use positively and significantly affects perceived usefulness. Perceived usefulness, ritualized use, and instrumental use positively and significantly affect the intention to use Netflix. However, this study can't prove the effect of perceived ease of use and perceived risk perception on intention to use Netflix. Furthermore, perceived usefulness positively and significantly mediates the effect between perceived ease of use to intention to use Netflix.]]>
<![CDATA[EFEK PEMASARAN DAN PERAN KELUARGA DALAM PEMBENTUKAN EKUITAS MEREK ]]>
<![CDATA[Siane Ivana Hartanto]]>;
<![CDATA[MF. Shellyana Junaedi]]>
<![CDATA[ Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 4 No. 2 (2017): Jurnal Riset Manajemen ]]>
Publisher : <![CDATA[Program Magister Manajemen STIE Widya Wiwaha Yogyakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32477/jrm.v4i2.46
<![CDATA[This study aims to determine wheter the ads and family’s effect in the form of brand awareness and brand association and how the advertising, price promotions, and family influence in shaping the perception of quality. Brand awareness, brand associations, and perceived quality will also be tested the significant effect directly and indirectly the brand equity through brand loyalty. This research was conducted in the Yogyakarta where respondents are students. This study uses a quantitative method by distributing questionnaires to 200 respondents. Data retrieval technique using purposive sampling. Data processing techniques using regression analysis. The results of this study indicate that advertising and family has significant effects positively on brand awareness, but only a significant effect of family on brand association. Advertisements, family and the price also proved significant effect on the perception of quality. Brand awareness, brand associations and perceived quality have a significant effect directly or indirectly on brand equity through brand loyalty.]]>
