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All Journal Kinerja Gadjah Mada International Journal of Business Jurnal Rekayasa Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Benefit: Jurnal Manajemen dan Bisnis Kajian Manajemen dan Bisnis Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Journal of Engineering and Scientific Research (JESR) Journal of Social Science Seminar Nasional Insinyur Profesional (SNIP) Journal of Social Science INJECT Interdisciplinary Journal of Communication
M.F. Shellyana Junaedi
Universitas Atma Jaya Yogyakarta, Indonesia
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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The Influence of Social Media on Consumer Purchase Intentions: Like Behavior as a Moderator Mercyano Christi; Shellyana Junaedi
Journal of Social Science Vol. 2 No. 3 (2021): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.877 KB) | DOI: 10.46799/jss.v2i3.91

Abstract

his study aims to analyze the effect of e-WOM, brand image, brand awareness on perceived value and purchase intention with liking behavior as moderation. The object of this research is the Lactona brand on social media. Valid respondents in this study amounted to 145 respondents. Data were collected through an online questionnaire. Consumers often use social networking sites that are studied through electronic word of mouth references, consumers can easily obtain various types of brand information that drive purchase intention. Based on the perspective of consumer behavior, a research model was developed to determine what factors influence consumer value perceptions and purchase intentions on social media. Of all the variables, only liking behavior is insignificant. The results of this study can be used as a reference for further research on research development.
EFEK PEMASARAN DAN PERAN KELUARGA DALAM PEMBENTUKAN EKUITAS MEREK Siane Ivana Hartanto; MF. Shellyana Junaedi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 4 No. 2 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v4i2.46

Abstract

This study aims to determine wheter the ads and family’s effect in the form of brand awareness and brand association and how the advertising, price promotions, and family influence in shaping the perception of quality. Brand awareness, brand associations, and perceived quality will also be tested the significant effect directly and indirectly the brand equity through brand loyalty. This research was conducted in the Yogyakarta where respondents are students. This study uses a quantitative method by distributing questionnaires to 200 respondents. Data retrieval technique using purposive sampling. Data processing techniques using regression analysis. The results of this study indicate that advertising and family has significant effects positively on brand awareness, but only a significant effect of family on brand association. Advertisements, family and the price also proved significant effect on the perception of quality. Brand awareness, brand associations and perceived quality have a significant effect directly or indirectly on brand equity through brand loyalty.
PENGARUH KREDIBILTAS SELEBRITI ENDORSER NASIONAL VS INTERNASIONAL PADA NIAT BELI LUWAK WHITE KOFFIE Novia Moliana Saragih; MF. Shellyana Junaedi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 4 No. 1 (2017): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.711 KB) | DOI: 10.32477/jrm.v4i1.67

Abstract

The reseach of this study to analysing of credibility effect (attractiveness, trusworthiness and expertise) and different analysing national endorser nor international endorser to consumer purchase intention. This reseach using the student respondent of several university in Yogyakarta city. The valid sample are 277 respondent. The result of study using multiple linear regression showed that trusworthiness expertise of national endorser celebrity significant effect on consumer purchase intention on Luwak White Koffie product. But attractiveness of celebrity national endoser no significant effect on consumer purchase intention on Luwak White Koffie product. The result used independent sample t-test showed national endoser celebrity more trusworthy and more capable advertised product compare with international endoser celebrity. It is just, international endoser celebrity attractiveness more of consumer compare national endoser celebrity.
The Impact Of Marketing Communications On The Decline Of The De Mata Museum: A Study Of Traditional Wom Vs E-Wom Helena Yovita Junijanto; Shellyana Junaedi
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 2 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i2.2371

Abstract

The main objective of this study was to investigate the influence of marketing communication on visitors' interpretation of the De Mata Museum Yogyakarta site. In total, 196 individuals, ranging in age from 15 to 40, visited the De Mata Museum in Yogyakarta before the conclusion of the investigation. Data was collected using a purposive sample technique, Google Forms and a 5-point Likert scale. The data analysis was performed using IBM SPSS Statistics version 25, which included examining variance (ANOVA) and multiple linear regression. The findings indicated that electronic word-of-mouth (e-WOM) had a more significant influence on a physical site's perceived quality than conventional WOM. Significantly, the influence of commercial electronic word-of-mouth (e-WOM) exceeded that of personal WOM. Furthermore, the impact of negative word-of-mouth (WOM) metrics was markedly more substantial than that of good WOM, and negative electronic word-of-mouth (e-WOM) had a broader influence than negative WOM.
Co-Authors Ariesta Sekarlaranti Hartanto, Siane Ivana Helena Yovita Junijanto Laksmi Irianti Irianti Mercyano Christi Novia Moliana Saragih Saragih, Novia Moliana Siane Ivana Hartanto Vera Agustriana Noorhidana Vera Agustriana Noorhidana Wijayanti, Rindra Tri Wahyu