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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha WIDYA MANAJEMEN Jurnal Sewaka Bhakti Jurnal Penelitian Agama Hindu
Ni Nyoman Adityarini Abiyoga Vena Swara
Universitas Hindu Indonesia
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Penguatan Keunggulan Bersaing BUMDes Melalui Local Wisdom Dalam Pemulihan Ekonomi di Provinsi Bali Pasca Pandemi Covid -19 Ni Nyoman Adityarini Abiyoga Vena Swara; Ni Luh Adisti Abiyoga Wulandari
Widya Manajemen Vol 5 No 1 (2023): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v5i1.3635

Abstract

BUMDes plays a role as a driving force for the economy of the village community so that the independence and welfare of the village community is realized. Seeing the important role of BUMDes in economic development and empowering rural communities, BUMDes requires the right quality business strategy to support BUMDes' competitive advantage and performance. The competitive advantage of BUMDes is developed through village business management based on local resources by prioritizing local wisdom values ??owned by the community. The research was conducted at BUMDes in nine regencies/cities in Bali Province. This research is an Explanatory Research using a survey method in the form of distributing questionnaires. Data analysis techniques using Path Analysis and Sobel Test. The results of the study show that the quality of business strategy has a positive and significant effect on competitive advantage and BUMDes performance and competitive advantage plays a role in mediating the effect of the quality of business strategy on BUMDes performance. Based on the research results, BUMDes should be able to optimize the potential utilization of economic resources, natural resources, and human resources which can be managed into strategic assets so that BUMDes can become a cog for the village economy after the Covid-19 Pandemic.
CREATIVE PACKAGING SEBAGAI UPAYA PENINGKATAN DAYA SAING PRODUK KULINER “SERUNDENG” SEBAGAI OLEH-OLEH KHAS BALI Ni Nyoman Adityarini Abiyoga Vena Swara; Ni Luh Adisti Abiyoga Wulandari; Mirah Ayu Trarintya; I Wayan Budi Satriya; Ida Bagus Gede Parandita; Ni Kadek Sintha Rila Cahyani
JURNAL SEWAKA BHAKTI Vol 9 No 1 (2023): Sewaka Bhakti
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/jsb.v9i1.3526

Abstract

The emergence of Balinese Culinary MSMEs indicates that this business is very promising. One of them is the UMKM "Serundeng Bali" in Pesaban Village, Rendang District, Karangasem Regency. Mrs. Nyoman Ambih Hartini as a partner entrepreneur has been running this business for three years by utilizing the results of coconut plantations. So far, the abundant coconut plantation products besides being sold in the form of whole coconuts, are partly processed into a product of serundeng which has been used for family consumption and ceremonial needs as well as partly being traded to traditional markets around the business location. Product marketing is still limited because it does not have special packaging so there are no modern marketing efforts such as the use of social media and e-commerce. The product is also not equipped with a product label as the identity of the brand name and manufacturer. In addition, partner entrepreneurs do not yet have financial records, so they do not know the profit/loss of the business they have been running. Based on the analysis of the situation in the "Serundeng Bali" MSME, assistance is provided for the creation of creative packaging and product labels as an effort to increase product competitiveness so as to expand market and marketing. Through this assistance, it is hoped that partner entrepreneurs and employees will have the ability to innovate products through making attractive packaging and that MSMEs have a corporate identity in the form of product labels. In addition, assistance is provided for the use of social media and e-commerce as promotional media to strengthen branding and marketing activities for serundeng products as traditional culinary souvenirs typical of Bali.
Co-Authors I Gede Aryana Mahayasa I Gede Putu Kawiana I Gede Rihayana I Gusti Ayu Wimba I Made Risma M. Arsha I Wayan Budi Satriya I Wayan Suartina Ida Bagus Gede Parandita Luh Nik Oktarini Made Santana Putra Adiyadnya Mirah Ayu Trarintya Ni Kadek Sintha Rila Cahyani Ni Komang Sumadi Ni Luh Adisti Abiyoga Wulandari Ni Luh Adisti Abiyoga Wulandari Ni Luh Adisti Abiyoga Wulandari Ni Luh Sri Astiti Ni Made Dewi Kansa Putri, Ni Made Dewi Kansa Putu Cita Ayu