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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Neo-Bis Jurnal Al-Qardh JURMA : Jurnal Program Mahasiswa Kreatif Journal of Community Development Jurnal Cakrawala Ilmiah Revenue Manuscript International Journal of Management, Business and Social Sciences International Journal of Islamic Business and Economics (IJIBEC) Journal of Management Research and Studies eJEBA
Agus Mahardiyanto
Fakultas Ekonomi Dan Bisnis, Universitas Jember
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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The Role Of Stakeholder In Increasing Costumer Interest In The iB Hijrah Haji Product at Bank Muamalat Elvira Apriansi Dwi Nirmalasari; Dwi Yunitasari; Agus Mahardiyanto
Neo-Bis Vol 15, No 1 (2026): JUNE
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v15i1.35130

Abstract

This study aims to identify and analyze the role of stakeholder actors in increasing customer interest in the iB Hijrah Haji product at Bank Muamalat Jember Branch Office. This research is motivated by the decline in the number of hajj savings applicants at Bank Muamalat over the past four years. The approach used in the study is a mixed methods with the MACTOR method (Matrix of Alliance and Conflicts: Tactics, Objectives, and Recommendations). The results of this study indicate that actors in quadrant II with high influence and dependence, namely the Ministry of Religious Affairs and the Head of the Bank, have a strategic role in increasing customer interest in the iB Hijrah Haji product. Meanwhile, Marketing and Customer Service actors have high influence and low dependence, so they have the potential to encourage customer interest in the iB Hijrah Haji product without relying on the decisions of other actors. The strategies obtained include savings deposits, banking services, coordination with the Ministry of Religious Affairs, policy support by the Ministry of Religious Affairs, seminar involvement, customer approaches, customer follow-up, the role of IPHI, online reviews by customers, explanations of savings products, educational media, mobile services, promotions by product customers, providing digital services, making complaint records, product socialization, and partnering with external parties.Keywords: Stakeholders, MACTOR Analysis, Bank Muamalat
Co-Authors Agus Luthfi Agus Priyono Ahmad Ahsin Kusuma Mawardi Ahmad Zainuri Arya Majdan Faradis Dwi Yunitasari Elvira Apriansi Dwi Nirmalasari Fiki Ramadhan Gusti Jimmy Murhpy Laksana Fajar Gumilang Lusiana Ulfa Hardinawati M Saleh M. Fahorrazi M. SALEH Maulidha Ayu Andini Moehammad Fathorrazi N. Ari Subagio Nadya Fitria Ningsih Naziaa Adeel Naziaa Adeel Neng Cucu Rosmini Novi Puspitasari Nur Dwi Astutik Nur Faizin Ravida Mawadatur Rohmah Reza Eka Wahyuning Firdausyah Roihanah Roihanah Siti Aminah Suparman Tyas Arthasari Tyas Arthasari Umi Cholifah Vicki Luvian Wanti Amiliana Wiwit Mila Rahayu Zahra Puteri Ramadhani Zainuri Zainuri Zainuri