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All Journal Jurnal Ilmu Lingkungan JURNAL SAINS PERTANIAN EQUATOR Jurnal Sosial Ekonomi Pertanian AGRITROPICA : Journal of Agricultural Sciences International Journal of Supply Chain Management Daun: Jurnal Ilmiah Pertanian dan Kehutanan AGROLAND: The Agricultural Sciences Journal
Maswadi Maswadi
Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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INFLUENCE OF BRAND AWARENESS AND PERCEIVED QUALITY TOWARD INTEREST IN REPURCHASING DAIRY PRODUCT ANLENE Widi Astuti; Dewi Kurniati; Maswadi Maswadi
Jurnal Sains Pertanian Equator Vol 8, No 2 (2019): April 2019
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v8i2.31673

Abstract

ABSTRACTEarly cases of bone loss or osteoporosis in Indonesian are higher than the world average, because two out of five Indonesians are at risk for this disease, while the world average is only one in three people at risk of developing osteoporosis. So that public awareness needs to be raised about the dangers of osteoporosis. Preventing osteoporosils can be done by drinking Anlene's milk. The purpose of the study was to analyze the effect of brand awareness and perceived quality on the interest in repurchasing Anlene milk products, in 150 respondents selected purposively. Data analysis using Structural Equation Modeling (SEM) with Lisrel software. The results showed that brand awareness has a positive effect on repurchase interest, with the most influential indicators being the peak of the mind. Then the perception of quality has a positive effect on repurchase interest, with the most influential indicators being product characteristics. This can be used by producers to pay more attention to brand awareness through peak thinking and perceived quality through product characteristics so that consumers always re-purchase Anlene milk products.Keywords: brand awareness, perceived quality, interest in repurchasing, Anlene dairy products, Structural Equation Modeling (SEM).
GLOBAL (NUTMEG IN SHELL) TRADING: TRADE AND INTEGRATION OF INTERNATIONAL MARKET maswadi maswadi
AGROLAND The Agricultural Sciences Journal (e-Journal) Vol 8 No 2 (2021): December
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agroland.v0i0.399

Abstract

The role of nutmeg in traditional and international trade is very significant because it is able to supply around 60-75 percent of the world's market share needs. The government as one of the market players has a role in creating strategic agricultural product price stabilization, and while there are still weaknesses of the agribusiness structure prevailing in Indonesia, integration analysis is very important given the benefits of knowledge about market integration. Market integration is useful to facilitate monitoring of price changes and support government policies on price stabilization and predict prices in the domestic market. Analysis of the market integration of this research uses the Vector Autoregression (VAR) model in difference determined through data stationarity test. Meanwhile, to determine the impact of the response of each variable due to shock (impulse response analysis) and Variance Decomposition. This research has three equations in the VAR analysis model and the results are all significant. The benefit of this research is to help determine the forecast of nutmeg prices in the domestic market and the impact of the response of each variable due to shocks.
Co-Authors Alfino Alfino Anita Suharyani Asyifa Asyifa Dewi Kurniati Dinarjad Achmad Erlinda Yurisinthae Eva Dolorosa Faisal Faisal Imelda Imelda M. Alfaliansyah Nalius Nalius Nurliza Nurliza Petrus Yosapat Shenny Oktoriana Umiaty Hamzani Wahyu Diansyah Wanti Fitrianti Widi Astuti Yunia Harsela