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All Journal Jurnal Manajemen dan Agribisnis SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian Indonesian Journal of Business and Entrepreneurship (IJBE) UNEJ e-Proceeding Buletin Ilmiah Litbang Perdagangan Buletin Ilmiah IMPAS Agrimansion: Agribusiness Management & Extension Agroteksos Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi JAMAS: Jurnal Abdi Masyarakat Journal of Socio Economics on Tropical Agriculture (Jurnal Sosial Ekonomi Pertanian Tropis) (JOSETA) KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis International Journal of Business and Quality Research
Intan Kartika Setyawati
Prodi Agribisnis Fakultas Pertanian Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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STRATEGI PEMASARAN KOPI GRIYANG PADA PT LEMBAGA SAHABAT PETANI (LSP) DI KABUPATEN MOJOKERTO: Marketing Strategy of Griyang Coffe at PT. Lembaga Sahabat Petani (LSP) In Mojokerto District Fachriza Irvandika; Awalia Malikhatul Mukaromah; Wardatul Jannah; Renata Yuliantika; Irva Nuryanti; Intan Kartika Setyawati; Illia Seldon Magfiroh
JAMAS : Jurnal Abdi Masyarakat Vol. 1 No. 2 (2023)
Publisher : Forind Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.768 KB)

Abstract

Abstrak Pertanian organik merupakan sebuah kegiatan pertanian yang menunjang pertanian keberlanjutan. Kopi adalah salah satu komoditas yang banyak dikembangkan dalam pertanian organik. Kecamatan Tosari merupakan salah satu daerah penghasil kopi arabika di Indonesia dan sudah memiliki merek dagang dengan nama “Kopi Griyang” serta telah tersertifikasi organik dari Lembaga Sertifikasi Organik Seloliman (LeSOS). Pemasaran menjadi salah satu kendala bagi petani dalam menjual produk kopi Griyang dikarenakan petani kurang memahami mengenai strategi pemasaran yang baik dan sesuai sehingga diperlukan sebuah strategi pemasaran yang tepat dalam melakukan pemasaran produk tersebut. Penelitian ini dilakukan untuk mengetahui strategi yang tepat untuk melakukan pemasaran produk kopi griyang agar efektif dan juga efisien. Metode yang digunakan dalam penelitian ini adalah dengan menggunakan analisis SWOT. Hasil penelitian berdasarkan bauran pemasaran adalah (a) produk kopi griyang meliputi kopi bubuk dan bij kopi roasting, (b) harga kopi griyang mampu bersaing dengan produk kopi lainnya, (c) Perusahaan tidak memiliki outlet khusus dan cakupan pasar meliputi wilayah Jawa timur, Jawa Tengah, dan Jawa Barat, dan (d) promosi dengan media online, mouth to word, mengikuti bazar dan kontes kopi. Strategi yang dilakukan adalah formulasi strategi penggabungan kekuatan. kelemahan, peluang, dan ancaman atau SO, ST, WO dan WT.
PENDAMPINGAN PRODUKSI DAN APLIKASI SUPLEMEN BLOK MINERAL BERBASIS BAHAN LOKAL UNTUK MENINGKATKAN PRODUKTIVITAS TERNAK DI DESA MUNDER, KABUPATEN LUMAJANG Abdul Halim; Qongidatul Hasna; Brilianti Putu Ananda; Ahmad Seldon Zainuddin; Tiffany Rahma Abdillah; Rena Yunita Rahman; Intan Kartika Setyawati; Illia Seldon Magfiroh
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 6, No 3 (2026): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v6i4.3085

Abstract

This program is motivated by the problem of low productivity and health of cattle in Munder Village, which is mostly caused by a lack of essential mineral intake that is vital for livestock growth and production. This community service activity was attended by 18 farmers and ranchers. This activity seeks to provide a solution through the introduction and training of making mineral block supplements to local farmers. The process of making this mineral block supplement uses ingredients that are easily found around the village and is designed so that the production costs are affordable. By utilizing local resources, it is hoped that farmers can make this supplement independently after the community development program ends. The mineral block supplement made is formulated to meet the nutritional needs of cattle, which aims to increase endurance, accelerate growth, and improve the quality of livestock production, such as meat and milk. ABSTRAKProgram ini dilatar belakangi oleh permasalahan rendahnya produktivitas dan kesehatan ternak sapi di Desa Munder, yang sebagian besar disebabkan oleh kekurangan asupan mineral esensial yang vital bagi pertumbuhan dan produksi ternak. Kegiatan pengabdian ini dihadiri oleh 18 orang petani/peternak. Kegiatan ini berupaya memberikan solusi melalui pengenalan dan pelatihan pembuatan suplemen mineral blok kepada para peternak lokal. Proses pembuatan suplemen mineral blok ini menggunakan bahan-bahan yang mudah ditemukan di sekitar desa dan didesain agar biaya produksinya terjangkau. Dengan memanfaatkan sumber daya lokal, diharapkan para peternak dapat membuat suplemen ini secara mandiri setelah program pengabdian berakhir. Suplemen mineral blok yang dibuat diformulasikan untuk memenuhi kebutuhan nutrisi mineral ternak sapi, yang bertujuan meningkatkan daya tahan tubuh, mempercepat pertumbuhan, dan meningkatkan kualitas hasil produksi ternak, seperti daging dan susu.
TINGKAT KEPUASAN PETERNAK AYAM BROILER TERHADAP POLA KEMITRAAN PT. CIOMAS ADISATWA KABUPATEN JEMBER Nadintha Rahmaaisya; Illia Seldon Magfiroh; Intan Kartika Setyawati; Ratih Apri Utami; Yuli Hariyati
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 5, No 2 (2026): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v5i2.2996

Abstract

In expanding its business, PT Ciomas Adisatwa Jember endeavors to evaluate its partnerships, particularly those with broiler farmers in Jember Regency. The company aims to determine whether its partner farmers are satisfied with the collaboration. This study aims to analyze the nucleus-plasma partnership model of PT Ciomas Adisatwa Jember Regency, assess farmer satisfaction with the partnership, and formulate partnership development strategies for the company. The partnership model was analyzed descriptively, farmer satisfaction was evaluated using the Customer Satisfaction Index (CSI), and the partnership strategy was analyzed through Importance-Performance Analysis (IPA). The results of the study indicate the following: First, the implementation of the nucleus-plasma partnership model at PT Ciomas Adisatwa Jember is established with the company acting as the nucleus and the farmers as the plasma. Second, the Customer Satisfaction Index (CSI) score of the partner farmers is 78.86%, falling into the "satisfied" category, which indicates that the farmers are satisfied with the partnership. Third, the partnership development strategy for PT Ciomas Adisatwa is carried out by prioritizing improvements in contract feed prices, Day Old Chick (DOC) quality, and Feed Conversion Ratio (FCR) bonuses to enhance farmer satisfaction. This development strategy is evaluated based on the ongoing implementation of the nucleus-plasma partnership model. Furthermore, the satisfaction level serves as a valuable reference for the company, specifically by reviewing Quadrant I to identify priority areas that must be improved to achieve maximum farmer satisfaction. ABSTRAKPT. Ciomas Adisatwa Jember dalam mengembangkan usahanya berupaya melakukan evaluasi terhadap kemitraan yang dilakukan terutama dengan peternak ayam broiler di Kabupaten Jember. Perusahaan ingin mengetahui apakah peternak mitra merasa puas dengan kemitraan. Tujuan penelitian ini untuk mengetahui bagaimana pola kemitraan inti-plasma PT. Ciomas Adisatwa Kabupaten Jember, kepuasan peternak terhadap kemitraan, dan strategi pengembangan kemitraan PT. Ciomas Adisatwa Kabupaten Jember. Pola kemitraan dianalisis secara deskriptif, kepuasan peternak dianalisis dengan Customer Satisfaction Index (CSI), dan strategi kemitraan dianalisis menggunakan Importance Performance Analysis (IPA). Hasil penelitian menunjukkan pertama Pelaksanaan pola kemitraan inti-plasma PT. Ciomas Adisatwa Jember terjalin dengan perusahaan sebagai inti dan peternak sebagai plasma. Kedua, Nilai indeks kepuasan peternak mitra PT. Ciomas Adisatwa adalah sebesar 78,86% berada pada kriteria puas, artinya peternak merasa puas terhadap kemitraan. Ketiga, Strategi pengembangan kemitraan PT. Ciomas Adisatwa dilakukan dengan memprioritaskan harga kontrak pakan, kualitas DOC (Day Old Chick), dan bonus FCR (Feed Conversion Ratio) untuk diperbaiki agar mencapai kepuasan peternak. Strategi dalam pengembangan kemitraan ditinjau dari pelaksanaan pola kemitraan inti-plasma. Tingkat kepuasan  dapat menjadi referensi bagi perusahaan dengan meninjau kuadran I terkait hal yang harus diperbaiki sehingga dapat mencapai kepuasan peternak yang maksimal.
Analisis Risiko Menggunakan Metode House of Risk (HOR) pada Peternakan Sapi Perah Rembangan Dairy Farm Kabupaten Jember Cindy Padma Widhah; Intan Kartika Setyawati; Joni Murti Mulyo Aji; Cindera Rosa Damascena; Illia Seldon Magfiroh
JOSETA Journal of Socio-economics on Tropical Agriculture Vol. 7 No. 3 (2025): December
Publisher : Jurusan Sosial Ekonomi, Fakultas Pertanian, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/joseta.v7i3.902

Abstract

Dairy farming is one of the agribusiness sectors that is highly vulnerable to various risk threeats, ranging from feed price fluctuations to disease risks and livestock deaths. Risk analysis in dairy farming is a systematic process which aims to identify and manage potential risks or uncertainties that can negatively affect dairy cattle farming businesses. The method used in this research is descriptive quantitative with a House of Risk (HOR) approach. The location of this research is at the Rembangan Dairy Farm in Kemuning Lor village, Arjasa sub-district. The objective of this study is to determine the priority risk agents and preventive actions at Rembangan Dairy Farm. The results show there are two priority risk agents: dairy cattle diseases (A7) and insufficient number of lactating cows (A9), with one priority preventive action being the administration of medicine and vitamins (PA2).
PRINCIPLES OF CALCULATION IN FARM BUSINESS ANALYSIS: FINANCIAL AND ECONOMIC PERSPECTIVES Agus Supriono; Rizky Yanuarti; Rena Yunita Rahman; Julian Adam Ridjal; Ratih Apri Utami; Intan Kartika Setyawati
Buletin Ilmiah Impas Vol 27 No 1 (2026): Volume: 27 No.: 1 April Edition 2026
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v27i1.29304

Abstract

Farm business analysis is an analytical approach used to examine the extent to which returns from a farming enterprise can be obtained from the costs sacrificed in the relevant farm business. There are two types of farm business analysis, namely: (a) financial analysis or private analysis and (b) economic analysis. In both financial and economic farm business analysis, the calculation does not only include actual costs or explicit costs, but also notional costs or implicit costs. In financial analysis, the estimated values of costs and revenues are based on the prevailing local real prices. In economic analysis, however, the estimated values of costs and revenues are based on shadow prices. Shadow prices are prices that would prevail in a perfectly competitive market. In this regard, it is important to study comprehensively the principles of calculation used to estimate costs and revenues in farm business analysis, both from financial and economic perspectives. This scientific article aims to provide a comprehensive explanation of these calculation principles.
Farmers’ Evaluation of Inpari IR Nutrizinc Biofortified Rice Attributes in Jember Regency Yunita Prasetyo Ningrum; Luh Putu Suciati; Ahmad Zainuddin; Intan Kartika Setyawati
International Journal of Business and Quality Research Vol. 4 No. 03 (2026): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i03.5976

Abstract

Rice yields are influenced by seed varieties and biofortification. In 2019, the Indonesian government launched Inpari IR Nutrizinc rice to increase productivity and health benefits. This variety supports the government’s program to combat stunting in Jember Regency, one of the regencies with high stunting rates. This study aims to evaluate the seed performance and farmer satisfaction with Inpari IR Nutrizinc rice in Jember Regency, with a focus on farmers’ attitudes. The study was conducted in the villages of Mumbulsari, Ajung, Kebon Agung, and Gugut in Jember Regency using quantitative descriptive methods and the Fishbein multi-attribute approach. The study involved 40 farmers who were members of farmer groups that received Inpari IR Nutrizinc seeds in 2022. These attributes included productivity, resistance to pests and diseases, fertilizer use, harvest time, seed viability, seed quality, tolerance to water stress, plant drought, pesticide/insecticide use, ease of marketing unhusked rice, access to seeds and the selling price of unhusked rice, and the purchase price of Nutrizinc seeds. The research results show that farmers’ attitude toward Inpari IR Nutrizinc rice was rated at 195.5, indicating a neutral attitude. The highest-rated attribute among farmers was seed quality, while the lowest-rated attribute was the ease of marketing paddy.
Co-Authors Abdul Halim Agus Supriono Ahmad Seldon Zainuddin Ahmad Zainuddin Awalia Malikhatul Mukaromah Baiq Lily Handayani Brilianti Putu Ananda Cindera Rosa Damascena Cindy Padma Widhah Dudi Septiadi Evita Soliha Hani Fachriza Irvandika Illia Seldon Magfiroh Illia Seldon Magfiroh Indah Ibanah Irva Nuryanti Joni Murti Mulyo Aji Julian Adam Ridjal Luh Putu Suciati Magfiroh, Illia Seldon Mandala, Marga Nadintha Rahmaaisya Novi Puspitasari Nurul Hidayat Qongidatul Hasna Rahman, Rena Yunita Ratih Apri Utami Ratih Apri Utami Renata Yuliantika Rizky Yanuarti Rudi Wibowo Rudi Wibowo Tiffany Rahma Abdillah Wardatul Jannah Yuli Hariyati Yunita Prasetyo Ningrum