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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Jurnal Ilmu Ekonomi ASET DIJB (Diponegoro International Journal of Business) Indonesian Journal for Health Sciences (IJHS) Business Management Analysis Journal (BMAJ) Dinasti International Journal of Education Management and Social Science Indicators : Journal of Economic and Business Jurnal Ilmiah ASET Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) LAWSUIT JURNAL PERPAJAKAN Jurnal Manajemen dan Pemasaran Jasa Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) International Journal of Artificial Intelligence in Medical Issues Economic and Business Horizon
Imroatul Khasanah
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SURAT KABAR SUARA MERDEKA PADA MASYARAKAT SEMARANG Setiawan, Donny; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated their sales decline can be seen from the sales data Suara Merdeka daily newspaper from 2009 to 2013 in the can from the circulation / marketing PT Suara Merdeka Press. As for the issue of research that will be developed is "How to increase the purchasing decisions of consumers against the daily newspaper Suara Merdeka? The purpose of this study was to analyze the effect of price perception, product quality and brand image influence on purchase decisions in the Daily Newspaper Society Suara Merdeka in Semarang.The sample used in the study were 100 respondents. In this study sampling technique uses accidental sampling is sampling conducted by questionnaire to be filled to consumers who are buying repeatedly against the daily newspaper Suara Merdeka. Data were analyzed using factor analysis to test the validity of the question items, Cronbach's Alpha to test the reliability of the instrument, multiple regression analysis, to examine the influence of the independent variables were tested by t-test to test and prove the partial effect of each independent variable.Based on the analysis, regression equation: Y = 0.431 + 0.395 X1 + 0.326 X2 X3. Based on the results of multiple regression analysis, three independent variables were the most in influencing the purchase decision is the perception of price, followed by the quality of the product and brand image. Hypothesis testing using t test showed that three independent variables studied were perceptions price, product quality and brand image positive and significant impact on purchasing decisions. Then through the F test can be seen  that  the  three  independent  variables  is  feasible  to  test  the  dependent  variable purchase decision. Figures adjusted R2 is 0.526, meaning 52.6% of the variation of the purchase decision can be explained by the variation of all three independent variables namely Perception price, product quality and brand image, while the rest (100% - 52.6% = 47.4 %) is explained by other causes outside the model
ANALISIS PENGARUH KEGUNAAN YANG DIRASAKAN, KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada situs jual beli online Zalora.co.id) Noviatun, Rosep Tika; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

High growth of technology and consumer’s shifting behavior who want an easy transaction, faster, and efficient cause online business growth that called e-commerce. This causes competition of e-commerce in high temper. Company needs to make their consumers being loyal to their product so they can survive. Between the atmosphere of the competitiveness nowadays, Zalora is one of the most popular e-commerce company in Indonesia that not coupled with the reputation and page viewers to transact in this site. This study was to examine the effect od variabel perceived usefulness, easy of use, and consumer trust on purchase decision of Zalora in Semarang through consumer intention as an intervening variabel.The total sample in this study is 100 respondents taken by purposive sampling technique that comsumers in Semarang and also conduct transaction at least 1 times in Zalora. Data analysis method used are in which the analysis : validity, reliability, classic assumption test, multiple linear regeression, t0test, F-test, determination test and Sobel test.This result of multiple regression analysis showed that all independent variabels are perceived usefulness (0,252). Ease of use (0,625), and customer’s trust (0,165) has a positive and significant relationship to variabel purchase intention. Intervening variabel such as purchase intention (0,625) and independent variabel such as costomer’s trust (0,165) has a positive relationship and parallel to the dependant variabel is purchase intention.
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Floo Cafe Ungaran) Saputro, Arianto; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was done because of a decline in sales on the Floo Cafe for several months in a row, so keep in mind the factors that influence the purchase decision. This study aims to determine the effect of the perception of price, quality of service, promotion, and location of the purchase decisions on the Floo Cafe and which ones have the most influence on purchasing decisions on the Floo Cafe.The research data was collected from 100 consumers Floo Cafe. Pengambilan sample in this study using a non-probability sampling techniques. The analysis used in this research is multiple regression analysis. Previous test the validity and reliablitas and classical assumption. After multiple regression analysis to test the hypothesis and the coefficient of determination. The results of a study reported the following regression equation: Y = 0,190 + 0,587 + 0,273 + 0,166.Regression analysis showed perception variables of price, quality of service, promotion and location has a positive influence on purchase decisions. The variable that has the most impact is the quality of service, followed by promotions and price perception, while having little effect most is the location. The results of the analysis using t test showed that the quality of service, price perception prmosi and individually have a significant influence on purchasing decisions. This equation models have a value of 72.610 with a significance level of 0.000. The results of the analysis by using the coefficient of determination indicated that about 74.3% of the purchase decision can be explained by the perception of price, quality of service, promotion, and location while 25.7% is explained by other variables that are not described in this study.
Analisis Pengaruh Nilai Nasabah dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Untuk Menciptakan Loyalitas Nasabah (Studi Pada Nasabah Bank BRI Cabang Pandanaran Semarang) Syaepul Mukarom, Moch; Khasanah, Imroatul
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research was motivated by a bank customer complaints Pandanaran Semarang Branch of BRI which indicates a decline in customer satisfaction as well as increase i the number of customer who closed acounts during the three yaers 2009-2011. By looking at existing problems, this study aimed to analyze the influence of customer value and quality of service to the customer satisfaction to creat customer loyalty Pandanaran BRI branch Semarang. This study sample of 100 people Pandanaran Semarang Branch of BRI customers. Question is given by using questionnaire consisting of closed and open questions. Respondent’s answers wetre then analyzed with a two stage regression using SPSS for Windows. Based on the analysis conducted, it was concluded that the variable value and quality customer service and a sidnificant inpact on customer loyalty. The result of  this study is expected to be used as information for the BRI branch Pandanaran Semarang and further research. Keywords: Banking Industry, Customer Value, Quality Service, Customer Satisfaction, Customer Loyalty.
ANALISIS PENGARUH KUALITAS PELAYANAN, FASILITAS DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL ”OCEAN AUTO WHEELS” DI SEMARANG Indianto, Oceano; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Customer satisfaction is the level of one's feelings after comparing the performance (results) are perceived, compared with expectations. Satisfied customers is known after making a purchase, depending on the offer 's performance in fulfilling the expectations of the buyer. If performance meets expectations, the customer is satisfied. Many factors can affect customer satisfaction, such as service quality, facilities and customer value. Car Repair Ocean Auto Wheels, Jl . Ruko Purianjasmoro Block EE1 / 1 Semarang is a special workshop engaged in car legs. Currently, customers who visit Ocean Auto Repair Wheels tend to go down, because of discomfort when doing car maintenance. From some customer complaints, the vast majority were on workmanship complaints less rapidly (2 complaints), heat, long queues and a less bulky that each 1 complaint per month. Based on complaints show that there is customer unsatisfaction on Car Repair Ocean Auto Wheels. Based on these descriptions, so, the purpose of this study was to analyze the effect of service quality, facilities and customer value on customer satisfactionThe population in this study is that customers do car care at Ocean Auto Wheels Repair, Jl. Ruko Purianjasmoro Block EE1 / 1 Semarang unknown number. The samples in this study were 100 customers. Sampling technique in the study conducted by purposive sampling technique. Data type is primary. Methods of data collection using questionnaires. The analysis technique used is multiple regression.The results of the analysis using SPSS showed that service quality positive and significant effect on customer satisfaction. Facilities positive and significant effect on customer satisfaction. Customer value positive and significant effect on customer satisfaction.
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Rocket Chicken Sukorejo Kendal) Amalina, RA Nur; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was based a sales decrease Rocket Chicken Sukorejo Kendal in the period 2012-2014. The decline in sales can be formulated that how consumers make purchase decisions to buy fast food amid fenomenan culinary competition is getting tighter. This study aimed to examine the effect of price perception, quality of service, and the location of the fast food purchasing decisions on Rocket Chicken Sukorejo.This study uses accidental sampling and purposive sampling with sample of 100 people from the consumers who make purchases at Rocket Chicken Sukorejo Kendal. The analytical method used is multiple linear regression. The results of a study reported the following regression equation: Y = 0.247 X1  + 0.304 X2+ 0.308 X3.Based on statistical data analysis, indicators in this study are valid and reliable. In the classical assumption test, regression models multicoloniarity free, does not occur heteroscedasticity, and the normal distribution. The biggest variable is the variable location of 0.308, whereas the smallest variable is the variable perception of the price of 0.247. Results of the study found that all independent variables are positive and significant effect on the dependent variable.
ANALISIS PENGARUH KUALITAS PELAYANAN, FASILITAS DAN NILAI PELANGGAN TERHADAP KEPUASAN PASIEN (STUDI PADA PASIEN RUANG RAWAT INAP RUMAH SAKIT PKU MUHAMADIYAH GOMBONG) Siswanto, Dimas; Khasanah, Imroatul
Diponegoro Journal of Management Volume 8, Nomor 1, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to: 1, analyze the influence of service quality factors on hospital patientsatisfaction, 2, analyze the influence of facility factors on hospital patient satisfaction, and 3,analyze the influence of customer value factors on hospital patient satisfaction.This study used a sample of 100 people. The type of data in this study is to use two data,namely primary and secondary data. The primary data sources used in this study arequestionnaires and interviews with respondents about the effect of service quality, facilities, andcustomer value on customer satisfaction. While the secondary data is newspapers, books, journals,the internet. The data analysis model in this study uses the instrument test, classic assumption test,and hypothesis testing using Linear Regression Analysis with the help of SPSS software.The results showed that the quality of service, facilities, and customer value towards thesatisfaction of patients in PKU Muhamadiyah Gombong hospital both partially and simultaneouslyor together with a contribution of 61.2% and the remaining 38.8% patient satisfaction wasinfluenced by other factors that were not examined in this study.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TOKO SEPATU BATA DENGAN MINAT BELI SEBAGAI MEDIASI (STUDI PADA KONSUMEN TOKO SEPATU BATA SEMARANG) Hasyyati, Rr Diva Putri Hasyyati; Khasanah, Imroatul
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to analyze the effect of product quality, perceived price and brand image on purchase intention and the impact on purchase decision. The population used in this study are consumers of Toko Sepatu Bata Semarang. The number of samples used in this study were 110 respondents. The method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques with AMOS 23.0 analysis tool.The results of this study show that product quality has a positive and significant effect on purchase intention, product quality does not have significant on purchase decision, perceived price has a positive and significant effect on purchase intention, perceived price does not have significant on purchase decision, brand image has a positive and significant effect on purchase intention, brand image does not have significant on purchase decision, and purchase intention has a positive and significant effect on purchase decision.
ANALISIS PENGARUH KUALITAS PRODUK, ASOSIASI MERK, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN (Study kasus pada Konsumen Sepeda Motor Scoopy di Semarang) Dewi, Ayu Novita; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In the span of a few months Honda Scoopy is still unable to compete with other matic product and lead to a decrease in sales. This study aimed to analyze the effect of product quality, brand associations and groups of reference on purchasing decisions Honda Scoopy motorcycle in Semarang.         The research sample of 100 people were taken from the population through non-probability sampling method with accidental sampling technique. The primary data research instrument was a questionnaire, which is then analyzed quantitatively.         Results of multiple linear regression analysis showed that the variable product quality, brand associations, and the reference group has a positive influence on purchase decisions. The variables that have the greatest influence is the quality of the product followed by the reference group and that has the least influence is the association of the brand. T test results showed that each independent variable has a significant influence on purchasing decisions. This equation model has a F value of 68.548 with a significance level of 0.000. Results of the analysis showed 67.2% coefficient of determination indicates that the variable product quality, brand associations, and the reference group only explain the influence on purchasing decisions, the rest is explained by other variables that are not described in this study.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Chicken Nugget Fiesta di Kota Semarang) Wirawan, Edwin Muhammad; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Community life in the urban dynamic makes people choose foods that are practical. Manufacturers chicken nuggets Fiesta is one of the manufacturers of ready cooked meals of chicken nuggets. In a period of three years back chicken nuggets Fiesta compete with other similar products and led to a decline in sales. This study aimed to analyze the effect of product quality, perceived price, promotion and brand image on purchasing decisions chicken nuggets Fiesta in Semarang.The samples used in this study of 100 people who have ever made a purchase products Fiesta chicken nuggets in Semarang. Questionnaire distributed in April 2016 to May 2016. The data were then processed using multiple regression analysis.The results showed that the product quality, perceived price, promotion and brand image has a positive influence on purchase decisions. Variable most influential product quality and perception variables affect the price of the smallest. T test results showed that each of the independent variables have a significant influence on purchasing decisions. This equation model has a F value of 24.726 with a significance level of 0.000. The results of the analysis of determination coefficient of 48.9%, indicating that the variable quality of the product, the perception of price, promotion and brand image just explain the influence on purchasing decisions by 48.9%. While the remaining 51.1% is explained by other variables that are not described in this study.
Co-Authors Amanda Pramesty Noviarini, Amanda Pramesty Andiyaksa, Muhammad Annisa Heny Yoepitasari Arin Urnika Aryawan Tri Raharja, Aryawan Tri Ayu Arunika Utami, Ayu Arunika Ayu Novita Dewi, Ayu Novita Brian Hesmu Nurcahyo, Brian Hesmu Burhanudin Burhanudin Chendradewi, Ranny Clarabelle Putri Rahman, Felicia Cassie Dea Murty, Dea Deatami, Nadia Maudita Denny Putri Hapsari, Denny Putri Dewanda Ayodya, Dewanda Dian Emy Amalya, Dian Edda Christy Koes Novertiza, Edda Christy Koes Farid Meraz Yuliardi, Farid Meraz Ferdian Ario Sasongko Firdausi, Alfa Nurrahman Galuh Niti Ibrahim Gilang Puspita Rini Guntoro Barovih, Guntoro Guntoro, Hermawan Hadi, Hanna Shafira Harahap, Latifa Hannum Harry Soesanto Hasyyati, Rr Diva Putri Hasyyati Hidayat, Muhammad Sondang I Made Sukresna Inayah, Risqi Rahma Khoiruddin, Muhammad Afif Kinanti, Prasasti Sekar Kodriyah Luh Putu Ratna Sundari Mariska Deasy Paramitha, Mariska Moch Syaepul Mukarom Mochamad Reza Muhammad Firmansyah, Muhammad Mutiara Lusiana, Annisa Noviatun, Rosep Tika Nur Amalia Syabila Nurzaini, Yusuf Oceano Indianto, Oceano Octarina Dina Pertiwi Pamelia, Angelica Leloni Pamujo, Novian Yuga Paulus Ryan Tio, Paulus Ryan Permata Ambarwati, Erina Pudji Utomo, Danang Puspadini , Alifa RA Nur Amalina, RA Nur Rafika Sasky Fitriani, Rafika Ranny Septiani Ratna Puspita Sari, Ratna Puspita Reza Suhastomo, Reza Reza, Mochamad Rina Kurnia Sakti Edi Saputra Saputro, Arianto Satria, Dinda Sbastian, Daniel Siswanto, Dimas Sri Rahayu Tri Astuti Sudarmi Sudarmi Theressa Lisye Purek, Maria Via Hessy, Via Wirawan, Edwin Muhammad Yoestini Yoestini Yoestini Yolis Arhamni, Yolis Yustinus Riyan Adiputra, Yustinus Riyan Yustinus Yuniarto Zararosa, Gracia Angel