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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Bisnis dan Manajemen Jurnal Ilmu Komunikasi MODUS-Jurnal Ekonomi dan Bisnis Jurnal Komunikasi Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Organisasi Dan Manajemen Journal of Secretary and Business Administration JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Eksis: Jurnal Riset Ekonomi dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi BISMA (Bisnis dan Manajemen) Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Advances in Accounting, Economics, and Management Indonesian Journal of Creative Business and Technology Jurnal Sekretaris & Administrasi Bisnis
Yunita Budi Rahayu Silintowe
Universitas Kristen Satya Wacana
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PERAN EMOSI SEBAGAI VARIABEL YANG MEMEDIASI ANTARA STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN Meiliana, Meiliana; Silintowe, Yunita Budi Rahayu
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 4 No 2 (2019): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.341 KB) | DOI: 10.29407/nusamba.v4i2.12851

Abstract

This study aims to see the effect of store atmosphere on emotions and impact on purchasing decisions at Transmart Carrefour Semarang. The sample in this study were 272 respondents who had made a purchase decision on Transmart Carrefour Semarang. Data collection techniques using questionnaires with purposive sampling method. In testing the hypothesis, the data analysis technique uses Path Analysis. The results showed that the store atmosphere significantly influences emotions, and emotions significantly influence purchasing decisions, then the store atmosphere has a significant effect on purchasing decisions. Testing of intervening variables in this study shows that emotional variables can influence the indirect effect between store atmospheres on purchasing decisions.
Peran Kepercayaan pada Upaya Telemarketing Meningkatkan Minat Konsumen pada Perusahaan Jasa Keuangan Josua Silalahi; Yunita Budi Rahayu Silintowe
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 1 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i1.491

Abstract

Telemarketing merupakan salah satu bentuk pemasaran yang memberikan kontribusi positif terhadap perusahaan jasa keuangan pada saat ini. Salah satu upaya menarik calon pelanggan dalam menggunakan produk jasa keuangan adalah bagaimana telemarketer menawarkan serta menciptakan persepsi baik pada perusahaan jasa keuangan sehingga akan menciptakan kepercayaan bagi konsumen, yang kemudian akan meningkatkan minat menggunakan jasa keuangan. Penelitian ini bertujuan untuk mengetahui pengaruh telemarketing terhadap minat calon pelanggan yang dimediasi oleh kepercayaan konsumen. Teknik sampel yang digunakan dalam penelitian ini yaitu judgmental sampling terhadap 102 responden yang sudah pernah ditelepon pihak telemarketing. Teknik path analysis dilakukan untuk menganalisa data pada penelitian ini. Berdasarkan hasil penelitian, dapat disimpulkan bahwa telemarketing yang dilakukan oleh perusahaan dapat meningkatkan kepercayaan konsumen, kepercayaan konsumen dapat meningkatkan minat calon pelanggan, telemarketing berpengaruh secara langsung terhadap minat calon pelanggan, serta telemarketing berpengaruh terhadap minat calon pelanggan yang dimediasi oleh kepercayaan.
Efektivitas Sistem Kearsipan Elektronik Human Resource Information System (HRIS) Claudia Trivena; Yunita Budi Rahayu Silintowe
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i2.128

Abstract

With the development of information technology can create an electronic filing system that is useful for storing documents in the form of soft files. Realizing the effectiveness of the electronic filing system, several aspects need to be considered, namely speed, convenience, efficiency and, safety. In this study, we want to see how effective the electronic filing system is applied to PT Konimex Solo especially in the Human Resource Department. The researcher used qualitative descriptive research. The informants in this study were the Head of Recruitment Administration Section, Recruitment Administration Staff, HRD Administration Staff, and Personnel Section Staff. The results of the study indicate that the Human Resource Department of PT Konimex Solo has been effective in using the electronic filing system "HRIS: Human Resource Information System". Keywords: filing, electronic filing system, effectiveness
Pengaruh Corporate Social Responsibility (CSR) terhadap Minat Beli Ulang dengan Brand Image sebagai Variabel yang Memediasi Elisabet Yesika Sitanggang; Yunita Budi Rahayu Silintowe
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.248

Abstract

The purpose of this study is to determine the effect of Corporate Social Responsibility (CSR) on repurchase intention with brand image as a mediating variable. The population of study are consumers who know the CSR program and have purchased products from PT Indofood Sukses Makmur Tbk at least more than 2 times. The method used in this research is a quantitative approach. The number of sample is 100 respondents. The data analysis used is by using the SmartPLS program. The variables of this research are Corporate Social Responsibility (CSR) as the independent variable (X), repurchase intention as the dependent variable (Y), and brand image as the mediating variable (Z). The results of this study indicate that Corporate Social Responsibility (CSR) has a positive and significant effect on brand image, brand image has a positive and significant effect on repurchase intention, Corporate Social Responsibility (CSR) has a positive and significant effect on repurchase intention and brand image mediates Corporate Social Responsibility (CSR) for repurchase intention.
Co-Authors Andrian Dolfriandra Huruta Annie Susanto Astari, Kiptya Nur Bagaskara, Daniel Belawan, Marcelina Bulan Claudia Trivena Cynthia Hartono Diwa, Flowrensia Asa Elisabet Yesika Sitanggang Hariyanto, Nico Harnoto, Tri Hermanto Hermanto I Made Sukresna Johnson Dongoran Josua Silalahi Margareta Cahya Christy Pramudita Meiliana Meiliana Michael Reinout Adonis Nahar, Zuwan Nisfu Rachmah, Zahrotul Laila Rangan, Lenny Herlina Rosaly Franksiska Sejati, Sugeng Waluyo Stefany Jeane Tayl Suntoro, Wiharto Wiharto Suntoro Yusepaldo Pasharibu