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All Journal Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi Jurnal ASPIKOM PRoMEDIA Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Audience Jurnal Ilmu Komunikasi Jurnal Komunikasi Global Research and Innovation in Social Science Education Journal (RISSEJ)
Detta Rahmawan
Universitas Padjadjaran
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Instagram’s Usage on Spreading Awareness in Politics Among Youth During Demonstration Kezya Putri Adilah; Detta Rahmawan; Kunto Adi Wibowo
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): FEBRUARI 2026
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v9i1.15352

Abstract

The ever growing usage of Instagram among youths and its role in the dissemination of political information is the main focus of this research. This study aims to answer the following question: How does Instagram usage, exposure to political content and feature usage influence political awareness and indirect political participation among youth during political demonstration? This research uses a quantitative approach with a survey method. The data was collected from 120 undergraduate students from Padjadjaran University who are active users of Instagram and was analyzed using Partial Least Squares-Structural Equation Modelling (PLS-SEM). The results of this research showed that exposure to political content on Instagram has a significant influence towards indirect political participation, such as spreading political awareness. On the other hand, Instagram usage intensity and the feature usage of Instagram did not show a significant influence on political awareness nor indirect political participation. These findings indicate that youths’ political engagement on social media is more influenced by the content that they encounter compared to the frequency of the platform usage itself. Therefore, this research highlights the importance of the political content’s role in encouraging indirect political participation among youths through social media.Keywords: Instagram; Social media; Political awareness; Political participation
Dinamika Partisipasi Politik Digital: Menguji Paradoks Interactivity Cues dan Dominasi Media Richness pada Akun @whatisupindonesia Nasywa Fauziah Simamora; Detta Rahmawan; Frila Nurfadila
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7169

Abstract

Instagram has increasingly developed as a platform for the dissemination of social–political information, enabling audiences not only to consume content but also to respond and participate through various forms of interaction. This study aims to examine the effects of interactivity cues and media richness on audience engagement with social–political educational content on the non-commercial informational Instagram account @whatisupindonesia. A quantitative explanatory approach was employed using content analysis of 167 posts, with data analyzed through negative binomial regression. Interactivity cues and media richness were treated as independent variables, while engagement, measured by the number of likes, comments, and shares, served as the dependent variable. The results indicate that media richness has a significant and consistent effect on all engagement indicators, particularly in video-based content. In contrast, interactivity cues show inconsistent effects and tend to be non-significant, or even negative, across several engagement indicators. These findings suggest that within the context of social–political educational content, visual and audiovisual richness plays a more dominant role than explicit interactive prompts in driving audience engagement.
The Effect of TikTok Exposure on Attitudes, Subjective Norms, and Intentions to Promote Pro-Environmental Behavior among Universitas Padjadjaran Students Naura Azzalya Arjani; Kunto Adi Wibowo; Detta Rahmawan; Ikhsan Fuady
Research and Innovation in Social Science Education Journal (RISSEJ) Vol. 3 No. 2 (2025): December
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/rissej.v3i2.409

Abstract

Climate change necessitates behavioral transformation among Generation Z, who are heavily influenced by TikTok. This study analyzes the impact of TikTok exposure on pro-environmental behavior among Universitas Padjadjaran students using the Theory of Planned Behavior. Data from 310 respondents were processed using SEM-PLS. Results indicate that TikTok exposure significantly is significantly associated with attitudes and subjective norms, driving environmental intentions and actions. A critical finding reveals that attitude (T-Stat 10.761) serves as a stronger mediator than subjective norms (T-Stat 6.943), suggesting that personal conviction outweighs social pressure. The model shows strong predictive power, with behavioral intention demonstrating a strong association with pro-environmental behavior (T-Stat 101.724). In conclusion, TikTok effectively mobilizes environmental action by internalizing personal values rather than mere social conformity.
Co-Authors Azman Hamdika Syafaat Eni Maryani Evi Rosfiantika Frila Nurfadila Hanny Hafiar Hilmi Dafa Rabani Ikhsan Fuady Irma Garnesia Irma Garnesia Irma Garnesia Irvan Mustofa Jimi Narotama Mahameruaji Kezya Putri Adilah Khayrani Kamal Bhojwani Lilis Puspitasari Nasywa Fauziah Simamora Naura Azzalya Arjani Renata Anisa Rudi Hartanto Rudi Hartanto S. Kunto Adi Wibowo Subekti Wirabhuana Priyadharma Teddy Kurnia Wirakusumah