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Perancangan buku Visual Cara Membatik Pada Batik Tegalan Dalam Upaya Pelestarian Budaya Indonesia Puri Sulistiyawati; Dimas Irawan Ihya Ulumuddin; Dwi Puji Prabowo; Alif Aji Yasin; Dzuha Hening Yanuarsari
Pixel :Jurnal Ilmiah Komputer Grafis Vol 17 No 1 (2024): Vol 17 No 1 (2024): Jurnal Ilmiah Komputer Grafis
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v17i1.1923

Tegalan Batik is a cultural heritage that faces challenges in its preservation, especially related to the lack of interest of the younger generation in learning batik. This research aims to analyze the obstacles faced in the development of Tegalan batik and evaluate the effectiveness of illustrated books as an educational medium to increase the younger generation's interest and understanding of Tegalan batik. Using descriptive qualitative methods, data was collected through interviews, observation and literature review. The research results show that the lack of regeneration and lack of markets are the main factors in the decline in the younger generation's interest in batik. Illustrated books can be an effective solution in Tegalan batik education

Perancangan Logo Sebagai Visual Identity Kedai Kopi “OLSEN” Semarang Frederik Prasidya Prakasita; Dwi Puji Prabowo; Agus Setiawan
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 9 No 2 (2024): Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jikdiskomvis.v9i2.1462

“OLSEN” is a very new coffee shop in Semarang. This design aims to visualize the identity of the “OLSEN” coffee shop. The logo design is based on a unique selling proposition (USP), which is elaborated with the business development concept: a coffee shop with a family feel. In identifying the USP, the qualitative descriptive analysis method of strengths (S), weaknesses (W), opportunities (O), and threats (T) or SWOT is used. The data used is primary data collected through interviews and observations. Starting from the basis of the USP, the logo developed is a type of logotype with a choice of bold San Serif capital letters and an orange color choice. The logo is made minimalist to give a light, homey, and friendly impression. The logo is added with the slogan "Caffeine Supply" to give a unique and contemporary impression and is not generic. The minimalist logo design was chosen because the “OLSEN” coffee shop is a coffee shop that has not been operating for long, so the logo is expected to make it easier for consumers to remember the “OLSEN” coffee shop.

Analisis Film “Home Sweet Loan” Terkait Isu Sosial Sandwich Generation menggunakan Teori Semiotika John Fiske Athella Inaia Dhia Haretri; Dwi Puji Prabowo
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.4450

Film is a communication medium that has the power to convey social messages to audiences through narrative and visuals. One of the social phenomena currently being extensively discussed is the issue of the sandwich generation, which is the first topic in the "Home Sweet Loan" film. With a qualitative approach and John Fiske's semiotic analysis, this research aims to explore how the sandwich generation issue is represented in the "Home Sweet Loan" film with three levels of analysis: reality, representation, and ideology. This study can contribute to providing a deeper understanding of how films can play a role in depicting relevant social issues and influencing society's perceptions of these social phenomena.

Semiotika SEMIOTIKA ROLAND BARTHES PADA IKLAN MARJAN RAMADHAN 2024 VERSI PUTRI HIJAU Angesti, Regina Antania; Dwi Puji Prabowo
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 1 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i1.2309

This research analyzes the Marjan advertisement featuring the Putri Hijau version to understand the meanings embedded in its visual elements using Roland Barthes'semiotic approach. The study employs a descriptive qualitative analysis method by dividing the advertisement into several parts through screenshot capture. The analysis is conducted by identifying the denotative and connotative meanings of the advertisement's elements. The findings indicate that this advertisement presents a complex cultural narrative and conveys a specific ideological message to the audience. This study provides insight into how advertisements can serve as an effective persuasive communication medium in conveying cultural and commercial values.

Statement Pokok Periklanan Iklan Layanan Masyarakat Bahaya Stunting Di Kabupaten Pati Melalui Analisis Framing Ali Muqoddas; Dwi Puji Prabowo; Abi Senoprabowo
Prosiding Seminar Nasional Ilmu Kesehatan dan Keperawatan Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Kesehatan dan Keperawatan
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasikk.v1i1.3

Stunting is a condition where a toddler's weight is smaller or his height is shorter than that of toddlers his age. Stunting cases in Pati Regency still exist with a prevalence of 20.6% in 18 village loci. Stunting cases that occur in Pati Regency are mostly caused by parents' wrong parenting patterns. If this problem is not addressed immediately, it can result in children experiencing mental, psychomotor and intellectual disabilities, and can affect the level of human resources in these fields. Therefore, the campaign needs to be carried out through public service advertisements. The research method in this design is qualitative with data collection using interviews and literature studies. The analytical method used is framing analysis which is used to find the main statement of the advertisement. The results of this research are in the form of a basic advertising statement in the form of an appeal to mothers with children in Pati district that they need to re-examine their hereditary beliefs. If there are parenting beliefs that conflict with health theory, then the mother must have the courage to stop that parenting pattern.

Perancangan buku We Love And We Care Pengenalan Hewan dilindungi kepada anak- anak Dwi Puji Prabowo; Auria F. Yogananti; Erisa Adyati; Shofy Ali Zaky; Ayyub H. B. Nurmana
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 17 No. 1 (2024): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v17i1.1916

The extermination of animal populations is increasing, due to increased poaching and wildlife trade. This requires learning about caring for animals. Books play a very important role in the world of education, so that the learning process cannot be separated from the learning environment in the form of books. This design aims to produce a book concept about protected animals in Indonesia as an informative medium, providing scientific insight and knowledge about protected animals in Indonesia. The research method used is qualitative as a method for searching for data in the form of verbal data and in visual form. Needs analysis data will be used to obtain a concept for designing the book "We Love And We Care" about protected animals in Indonesia. The book "We Love And We Care" is expected to attract children's interest in reading and loving the environment, especially protected animals.

Perancangan buku Visual Cara Membatik Pada Batik Tegalan Dalam Upaya Pelestarian Budaya Indonesia Puri Sulistiyawati; Dimas Irawan Ihya Ulumuddin; Dwi Puji Prabowo; Alif Aji Yasin; Dzuha Hening Yanuarsari
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 17 No. 1 (2024): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v17i1.1923

Tegalan Batik is a cultural heritage that faces challenges in its preservation, especially related to the lack of interest of the younger generation in learning batik. This research aims to analyze the obstacles faced in the development of Tegalan batik and evaluate the effectiveness of illustrated books as an educational medium to increase the younger generation's interest and understanding of Tegalan batik. Using descriptive qualitative methods, data was collected through interviews, observation and literature review. The research results show that the lack of regeneration and lack of markets are the main factors in the decline in the younger generation's interest in batik. Illustrated books can be an effective solution in Tegalan batik education

Perancangan Logo Sebagai Visual Identity Kedai Kopi “OLSEN” Semarang Frederik Prasidya Prakasita; Dwi Puji Prabowo; Agus Setiawan
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 9 No 2 (2024): Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jikdiskomvis.v9i2.1462

“OLSEN” is a very new coffee shop in Semarang. This design aims to visualize the identity of the “OLSEN” coffee shop. The logo design is based on a unique selling proposition (USP), which is elaborated with the business development concept: a coffee shop with a family feel. In identifying the USP, the qualitative descriptive analysis method of strengths (S), weaknesses (W), opportunities (O), and threats (T) or SWOT is used. The data used is primary data collected through interviews and observations. Starting from the basis of the USP, the logo developed is a type of logotype with a choice of bold San Serif capital letters and an orange color choice. The logo is made minimalist to give a light, homey, and friendly impression. The logo is added with the slogan "Caffeine Supply" to give a unique and contemporary impression and is not generic. The minimalist logo design was chosen because the “OLSEN” coffee shop is a coffee shop that has not been operating for long, so the logo is expected to make it easier for consumers to remember the “OLSEN” coffee shop.

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