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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Multidisiplin West Science Journal of Educational Management Research Enrichment: Journal of Multidisciplinary Research and Development INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Nurul Komari
Institut Teknologi Sepuluh Nopember Surabaya
Humanities Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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Journal : Journal of Educational Management Research

 1 
Consumer Psychological Factors and Impulse Buying: The Moderating Role of Mindfulness among Generation Z QRIS Users Riyani, Indah; Pebrianti, Wenny; Komari, Nurul; Purmono, Bintoro Bagus; Setiawan, Harry
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1924

Abstract

The rapid adoption of QRIS-based digital payment systems has transformed Generation Z’s consumption patterns, particularly by increasing their tendency toward impulse buying. This study aims to examine the effects of spendception, cashless effect, and hedonic motivation on impulse buying, as well as the moderating role of mindfulness. This quantitative study involved 250 Generation Z respondents in Indonesia who had engaged in impulse buying using QRIS within the past six months. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that spendception, cashless effect, and hedonic motivation have positive and significant effects on impulse buying. Mindfulness weakens the influence of the cashless effect arising from transaction convenience and hedonic motivation driven by emotional pleasure. Conversely, mindfulness strengthens the effect of spendception on impulse buying, as a reduced perception of monetary loss makes transactional awareness insufficient to restrain purchasing impulses. These findings suggest that psychological processes in digital transactions are heterogeneous, depending on consumers’ cognitive and affective dynamics, and offer practical implications for consumers in managing impulsive purchasing tendencies in the era of digital payments.
Post-Adoption Determinants of Continuance Intention: The Mediating Role of Satisfaction among Indonesian Canva Pro Users Safmi, Ima Kumala; Komari, Nurul; Listiana, Erna; Fitriana, Ana; Ahmadi
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1940

Abstract

Cloud-based graphic design platforms have significantly expanded global creative accessibility; however, Canva’s market share in Indonesia has declined by 14.14% to 9.01% despite high digital penetration. This study aims to analyze the post-adoption determinants of continuance intention among Indonesian Canva Pro users by integrating the Expectation Confirmation Model (ECM) and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). A quantitative approach was employed through a survey of 230 active Canva Pro subscribers, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that confirmation of expectation, perceived enjoyment, and price saving orientation positively and significantly influence satisfaction. Furthermore, satisfaction, confirmation of expectation, and price saving orientation have direct significant effects on continuance intention, while perceived enjoyment affects continuance intention indirectly through satisfaction. Mediation analysis confirms that satisfaction serves as a significant intervening variable linking cognitive, affective, and economic factors to continuance intention, with price saving orientation emerging as the most dominant determinant. These results imply that sustaining subscription-based digital services in utilitarian contexts requires not only fulfilling user expectations and delivering enjoyable experiences, but more importantly, ensuring strong perceived economic value to strengthen long-term user retention strategies.
The Influence of Advertising Intrusiveness and User Experience on Switching Intention through Customer Satisfaction: An Educational Management Perspective Oliver, Charli; Komari, Nurul; Afifah, Nur; Purmono, Bintoro Bagus; Setiawan, Harry
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1974

Abstract

This study aims to examine the influence of advertising intrusiveness and user experience on switching intention through customer satisfaction from an educational management perspective. Employing a quantitative approach with a causal research design, data were collected through structured questionnaires using a Likert scale from 205 respondents selected through purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3.0. The findings reveal that advertising intrusiveness has a negative and significant effect on customer satisfaction and a positive and significant effect on switching intention. User experience has a positive and significant effect on customer satisfaction but does not directly influence switching intention. Furthermore, customer satisfaction has a negative and significant effect on switching intention and significantly mediates the relationship between advertising intrusiveness, user experience, and switching intention. These results suggest that intrusive advertising increases users’ intention to switch platforms, while positive user experience enhances satisfaction, which subsequently reduces switching intention. From an educational management perspective, the study highlights the importance of managing digital learning environments by minimizing intrusive elements and optimizing user experience to sustain user satisfaction and platform retention in increasingly competitive digital ecosystems.
Work Fulfillment in Hybrid Work Systems: The Role of Work–Life Balance, Flexible Work Arrangements, and Employee Engagement Pratama, Silvi Aurelia Nur; Rosnani, Titik; Komari, Nurul; Fahruna, Yulyanti
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2019

Abstract

This study aims to examine the influence of work–life balance and flexible work arrangements on work fulfillment among Generation Z employees in hybrid work systems, with employee engagement acting as a mediating variable. A quantitative research design was employed by collecting data from 200 Generation Z employees who had at least one year of experience working in a hybrid system. Data were gathered through an online questionnaire using validated measurement scales and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The results reveal that work–life balance and flexible work arrangements have a positive and significant effect on employee Engagement and work fulfillment. Employee engagement also significantly influences work fulfillment and partially mediates the relationships between work–life balance, flexible work arrangements, and work fulfillment. The model shows moderate explanatory power with R² values of 0.315 for employee engagement and 0.371 for work fulfillment. These findings imply that organizations should design hybrid work policies that emphasize balanced work-life boundaries, structured flexibility, and engagement-enhancing practices to improve sustainable work fulfillment among Generation Z employees.
Co-Authors AHMADI Ana Fitriana Ardanti, Farradina Putri Daud, Ilzar Edi Sutrisno Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Fransiskus, Rudi Harry Setiawan Karsim, Karsim makmur hidayah, huzaifah Muhammad Afif Oliver, Charli Panjaitan, Dicky Julius Pramana Saputra Pratama, Silvi Aurelia Nur Purmono, Bintoro Bagus Riyani, Indah Rizki Fauzan, Rizki Safmi, Ima Kumala SULISTIOWATI Sulistiowati Sulistiowati Titik Rosnani Veronika Veronika Wenny Pebrianti